Boulevard Blog

Boulevard Blog: Page 6 of 29

Software for Spa Management: Key Features and Best Tools

Spa Management Software: Choosing the Right Platform for Your Business Spa management involves a lot of interrelated tasks that often live i

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Several hands pull at the hair of one person standing in the center of the frame.

What’s a Wellness Hub? The Future of Spas and Medspas

The global wellness economy achieved a record $6.8 trillion USD in 2024, with future projections estimating growth to $9.8 trillion by 2029.

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A client at a hair salon checks her phone while seated at an overhead hair dryer.

How to Continue Your Hair Stylist Education via Social Media

Why Social Media Is Key to Continuing Education for Your Hair Stylists In the past, hair stylists often relied on formal classes and trade s

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A medspa manager holds a tablet, smiling as he welcomes medspa clients.

MEDDPICC Framework in Medspa Consultations: A Buyer’s Guide

What’s MEDDPICC, and Why Does It Matter for Medspa Owners? During vendor evaluations, it’s easy to get swept up in polished demos and sales

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10 Things You Didn't Know Are Included in Your Boulevard Subscription

10 Things Boulevard’s Pricing Actually Includes in Your Subscription Some people do a double take when they see Boulevard’s pricing for the

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What’s a Referral Program? Guide for Wellness Marketing Teams

What’s a Referral Program? Bring New Clients to Your Beauty Business You’ve spent a lot of time and money marketing your salon or spa, but n

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"A group of self-care business professionals review AI marketing ideas on a laptop"

Beauty Business Name Ideas: 26 Salon, Spa & Nail Names

26 Aesthetic Business Name Ideas To Build a Memorable Brand Identity Your business name is your chance to make a stellar first impression. I

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Membership Engagement Strategies to Boost Client Retention

How to Raise Client Retention With Membership Engagement Strategies Membership programs are a fantastic way for medspas to build client loya

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A well-manicured hand holds a credit card as a salon employee prepares to process a payment.

Salon and Spa Payment Processing Software: What To Look for in 2026

Salon and Spa Payment Processing: How to Pick the Right System in 2026 It’s easy for business tools to spread across disconnected systems. Y

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Mother-Daughter Spa Day Packages for Mother’s Day

​​Mother-Daughter Spa Day Packages To Boost Mother’s Day Bookings Planning a fun outing for Mother’s Day is a great way for people to bond w

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A woman lying down in a medical spa treatment chair receiving a facial.

Medical Spas vs. Day Spas: A Business Model Breakdown

Medical Spa vs. Day Spa: Key Differences and Choosing the Right Model Medical spas and day spas are often bundled like a mani-pedi—similar a

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"A group of self-care business professionals review AI marketing ideas on a laptop"

Beauty Business Revenue Analysis: Find and Fix Leakages

Beauty Business Revenue Analysis: How to Collect Actionable Data The future of the beauty industry looks bright. The global market is projec

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Medical Spa Service Menu: Build Your Medspa for Profitability

How to Build a Medical Spa Service Menu That Maximizes Revenue Your medical spa’s service menu is the first real interaction many clients ha

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How to Use an Automated Marketing Strategy to Increase Bookings

Automated Marketing Strategy: Increase Bookings for Salons and Medspas Clients might spend weeks or months away between appointments, but th

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Massage Therapy Certification: Requirements and Pathways

Massage Therapy Certification: What It Takes to Practice Professionally When you’re researching massage therapy training programs, the time

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Medspa Nurse Salary Guide: 2026 Benchmarks

Aesthetic Nurse Salary: What Medspa Nurses Earn in 2026 You want the best providers for your clients and your business’ reputation. An engag

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10 Salon Staff Retention Strategies to Reduce Turnover

10 Salon Staff Retention Strategies: Build and Maintain a Strong Team Salons are built on relationships. Over time, clients develop trust in

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Salon Reports: How to Use Data to Grow Your Revenue

Salon Reports: What They Are, Why They Matter, and How To Act on Them A salon report is a structured snapshot of your business performance t

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No-Show Rate: How to Calculate It and How to Reduce It

No-Show Rate: How to Calculate It and How to Reduce It For clients, a booked appointment means an hour of pampering and a fresh new look. Fo

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Electronic Prescriptions Software: A Guide for Medspas

Medspa Electronic Prescriptions Software: Benefits and Best Options When medspa treatment plans include prescription drugs, medspas must han

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Beauty Salon Insurance For Your Business

What Kind of Beauty Salon Insurance Is Best For Your Business? To run a successful beauty salon, your business plan needs to prepare for the

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Pros and Cons of Laser Hair Removal: A Guide for Professionals

Adding More to Your Medspa With Laser Hair Removal: Pros and Cons Laser hair removal is one of the most consistently requested treatments in

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A young woman using a reusable shopping bag in a zero waste store.

Vegan Beauty Products: Boost Retail Sales and Client Trust

Vegan Beauty Products: What Salon and Spa Owners Need to Know Vegan beauty products are made without animal-derived ingredients, and as pers

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10 CRM Benefits Every Medspa Business Needs to Know

Building Better Client Relationships: 10 CRM Benefits for Medspas Client information accumulates quickly as your medspa grows. Without the r

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