Boulevard vs. Vagaro: Pricing and Features Breakdown
Running a salon or medspa means juggling appointment books, revenue spreadsheets, and in-person client experiences. The right software can make all the pieces fit seamlessly.
Boulevard and Vagaro are popular business management software options that offer a range of business management tools for the self-care industry. In this guide, we’ll compare Boulevard versus Vagaro side-by-side to see how their pricing models and core features—like revenue impact, marketplace exposure, and brand control—differ.
Boulevard vs. Vagaro at a Glance
Before exploring Boulevard and Vagaro’s pros and cons in more detail, here’s a quick overview of what each platform offers.
Feature
Boulevard
Vagaro
Core features
Smart AI-driven Precision Scheduling™ algorithm, online booking, software and hardware POS, smart inventory tracking, detailed client files, strong front desk calendar, flexible membership plans, business analytics, advanced charting
Appointment scheduling, POS, standard inventory tracking, basic forms, online booking, membership plans
Pricing structure
$176/month/location for small businesses, $293/month/location for premier accounts; prices include advanced features
$30/month for one employee for a basic account, increases $10/month/additional employee; custom pricing for multiple locations and add-ons
Marketplace exposure
Direct booking through the business’s website, booking links, social media booking Google Reserve, branded client communication
Consumer-facing marketplace where clients can discover and book services alongside other participating beauty and wellness businesses
Reporting
Advanced custom reporting and analytics, including revenue tracking, performance, client retention, and operational trends
Standard reporting features for single-location reporting
Retail tools
Automated inventory tracking with low stock alerts, sales reporting tools, product sales through POS, upselling feature at checkout
Detailed inventory tracking, product sales reports
Pros
All-in-one platform design with all core features included in the basic subscription
Lower starting cost with add-ons at different prices
Considerations
Requires onboarding for teams transitioning from manual systems or simple platforms
Many core features cost extra (averaging $10) via add-ons and aren't specific to medspas or beauty salons, impacting functionality and long-term affordability
Support structure
Dedicated onboarding and customer support
Onboarding and customer support available
Ideal business type
Beauty and wellness businesses focused on luxury client experiences, scaling, and operational efficiency
Small to midsized beauty, wellness, and fitness businesses interested in advertising and client-end booking
4 Ways Boulevard Stands Out
Both Boulevard and Vagaro’s business management software features cover your day-to-day business operations, but there are big differences between the two. Here’s how Boulevard’s functionality differs in four key areas.
Automated Marketing Campaigns
Built-in email marketing tools let you create a wide range of automated campaigns designed to support booking demands. Boulevard Marketing is an AI-powered tool designed to help you create on-brand campaigns faster and drive more bookings. It uses AI to suggest subject lines, write email copy, and generate custom imagery tailored to your business. Built-in automation allows you to set and manage campaigns that fill slow days, capture last-minute openings, and prompt repeat visits.
In comparison, Vagaro’s automated campaigns are limited, primarily focusing on rescue messages and birthday promotions.
Integrations
Data-Backed Performance Improvements
Features lists and reviews are a helpful place to start evaluating a software switch, but the proof is in the numbers. Here are some measurable impacts salons and medspas could experience when switching from Vagaro to Boulevard within the first year:
Fewer lost appointments
Precision Scheduling™, automated booking reminders, and custom booking fees can reduce last-minute cancellations and no-shows. On average, businesses see 16% fewer cancellations across their calendars after switching from Vagaro to Boulevard.
More retail sales
Retail and service workflows live in a single system, making it easier for staff to connect relevant product recommendations to services. That visibility brings an average 9% more appointments with retail sales in Boulevard than in Vagaro.
Increased revenue
Smarter scheduling and retail tracking aren’t the only features that support stronger revenue. Boulevard’s sales trends and segmented marketing tools also help salons and spas grow overall sales, resulting in an average 34% more retail revenue on Boulevard than on Vagaro. Check out Boulevard’s ROI calculator to see the potential value of switching to Boulevard.
Who Boulevard Is Built For
Boulevard’s all-in-one solutions are built to address the needs of wellness businesses, medspas, and salons at every stage of their journey. Here’s how Boulevard’s core features support self-care businesses of all shapes and sizes.
Growth-Focused Salons
Salons that plan to expand their client base or number of locations need strong automation and clear operational insights to comfortably scale. Boulevard streamlines day-to-day tasks while centralizing all your important data in a single platform. With detailed reporting and scheduling tools designed for busy self-care teams, growing businesses can make strategic, data-backed decisions as daily operations get more complex.
Medspas
Medspas operate at the cross-section of self-care and clinical treatments. Boulevard includes extensive charting tools and detailed client records to help teams document important information about services while maintaining a luxe, client-focused experience. It includes built-in privacy and security settings for HIPAA-compliant workflows, so team members can manage sensitive information responsibly.
Multi-Location Operators
Beauty and wellness businesses with multiple locations need systems that keep all of their operations connected. Boulevard centralizes daily operations across locations so leadership teams can monitor performance from one place. Standardized workflows and location-level insights make it easier to maintain consistent service quality while identifying service and sale trends that inform strategic growth.
Premium, Brand-Forward Businesses
Luxury self-care businesses build their brand reputation around highly personalized client experiences. Boulevard was designed for this approach: Detailed client profiles and preference tracking help you tailor every interaction, while branded communication keeps your aesthetic identity consistent. The result is a polished, client-centric experience that reinforces what makes your business great.
The data to back it up
Real Success Stories from Boulevard Customers
Salon management software is integral to your day-to-day operations and long-term growth, so adopting a new one is a big decision. Here are a few stories from Boulevard clients who successfully migrated.
Willow & Birch sought salon and spa software that would streamline operations and remove friction from the client experience. Boulevard’s automated marketing suite helped this business tighten up its marketing and booking systems. As a result, Willow & Birch saw revenue improve by $127,000 and added an extra 900 appointments to its books in one year.
Saije Esthetics had client data, POS systems, and marketing spread across several platforms, slowing down work and resulting in lost data. With Boulevard, owner Kieran Bailey consolidated operations and saved her medspa $500 each month. With the extra savings, Bailey was able to purchase a new CO2 laser to further improve services and revenue.
What Clients Are Saying
Here’s what real beauty and wellness businesses have to say in their Boulevard reviews:
Hairroin Salon
"Finally, a platform that my stylists AND my clients love because of the ease of navigation and booking. The intuitive reporting provides me with the insight I need to operate my salon and better coach my team."
— Janine Jarman, Owner, Hairroin Salon
Hairroin Salon
"Finally, a platform that my stylists AND my clients love because of the ease of navigation and booking. The intuitive reporting provides me with the insight I need to operate my salon and better coach my team."
— Janine Jarman, Owner, Hairroin Salon
Sauna House
“Boulevard keeps making improvements. Every other software we worked with, any issue has been filed as a ticket into the void, and then you talk to somebody, and then you have to give them your entire life’s story so they can get caught up to speed with your issue. But with Boulevard, you have people there who get it.”
— Jennifer Richter, VP of Operations, SAUNA HOUSE
How to Get Started With Boulevard
If you’re looking to switch from your current salon management platform to Boulevard, here’s how to make the transition seamless:
Get to know your onboarding specialist
You’ll be assigned a dedicated specialist who will learn about your goals and help you through the setup process.
Order any hardware you need
Have all the necessary equipment ready before asking your team to use new software. We recommend an iPad running iOS 15+ to handle check-ins and forms. Your onboarding specialist will help get you set up with the Boulevard Duo POS system.
Transfer all your salon and client data
Create a plan to move over basic information first, such as service and product details, and then transfer data that’s frequently updated (like client records) right before launch.
Customize Boulevard’s settings
Boulevard is designed to be flexible, so it can adapt to your service and client types.
Plan a self-directed learning roadmap
The quicker your team learns how to use Boulevard’s features advantageously, the less disruption clients will see. Along with personalized advice from your onboarding specialist, you can reference Boulevard Academy for self-guided education and check out advanced virtual training sessions.
See How Boulevard Can Supercharge
Your Business
Our personalized demos let you explore Boulevard’s scheduling, client management, and reporting tools so you can see how the platform fits into your operational goals and team workflows.
Learn how Boulevard can take your wellness business to the next level with a free demo.
Get a Demo
Frequently Asked
Boulevard specializes in supporting beauty and wellness businesses that offer premium client experiences and need high-level operational control. It features smart scheduling workflows, detailed client profiles, and integrated reporting. Vagaro, on the other hand, is known for its affordability and client marketplace, but paid add-ons are required for spa and salon-specific functionality, and businesses compete against other local business listings for space.
Medspa software needs to support detailed treatment documentation, so Boulevard’s advanced charting tools and secure client records means teams are well-prepared to manage aesthetic treatments with HIPAA-compliant documentation.
Yes—its centralized scheduling and reporting tools make it easier for teams to streamline workflows and monitor performance across multiple locations.
Ready to join Boulevard? Get a demo