Our Story

Boulevard is powering the next generation of salons and spas so that it's easier for everyday people to look and feel their best.

About Us-Hero

Origin

Boulevard was founded with the fundamental belief that personal care should be convenient for all. Our mission is to modernize the technology powering salons and spas, while improving the daily lives of professionals and the clients they serve.

Developed in collaboration with industry-leading owners and operators, our business management platform was carefully designed to drive sales, automate workflows, and convert customers from visitors into valuable, long-term clients. By facilitating a better, personalized experience across every transaction and interaction, Boulevard’s technology not only helps salons and spas to survive, but thrive.

Founded in 2016 and based in Los Angeles, Boulevard is the only modern solution built specifically for appointment-based businesses. We are backed by Index Ventures, Toba Capital, VMG Partners, Bonfire Ventures, Ludlow Ventures, BoxGroup, and a host of other amazing investors.

Our Leadership

Matthew Danna
Matthew Danna

Co-Founder / CEO

Sean Stavropoulos
Sean Stavropoulos

Co-Founder / CTO

Terri Avnaim
Terri Avnaim

CMO

Meghan McAdams
Meghan McAdams

VP, Sales

Greg Wookey
Greg Wookey

CFO

Dana Sherrell
Dana Sherrell

VP, Engineering

Lauren Nuttall
Lauren Nuttall

VP, People

Karlyn Gold
Karlyn Gold

VP, Customer Experience

Allison Rivera
Allison Rivera

VP, Business Development

Bernice Brennan
Bernice Brennan

VP, Marketing

Tannya Bautista
Tannya Bautista

RVP, Partnerships

Our Values

Thrive together

We are committed to the success of those around us – our colleagues, our customers, and the entire self-care community. We treasure learning, humility, and inclusion, and we thrive on working with those who make us better.

Share the passion

We not only build world-class technology that self-care professionals deserve — we share their love for helping people look and feel their best.

Win with service

We treat our customers with the same enthusiasm, attention, and incredible service that they give to their clients. We lead with kindness and empathy, and we forge meaningful relationships that go beyond technology.

Fashion the future

We are creators obsessed with designing solutions that are as elegant as they are powerful. We dream big and anticipate tomorrow’s needs today.

Do we share similar values?

T-Money and Lauren

If you're ready to do the best work of your life, we'd love to speak with you!