Our Story

Boulevard is reimagining the way you shop and pay for luxury services. We believe the right technology can transform businesses and the clients they serve.


Boulevard is transforming business management for premium beauty service brands through their proprietary platform-as-a-service.

Developed in collaboration with industry-leading owners and operators, Boulevard is the only management tool built specifically for appointment-based businesses that delivers ease of use with style and sophistication.

Founded in 2016 and based in Los Angeles, Boulevard is carefully designed to automate workflows and drive revenue while allowing brands to offer a personalized experience that keeps clients coming back.

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Our Values

Fashion the future

We are creators obsessed with what’s new, what’s now, and what’s next. We honor our past and dream big so we can anticipate tomorrow’s needs today.

Provoke passion

We believe that passion is contagious and can lead to greatness. When committed in heart and mind, amazing things can happen. We want to provoke passion and inspire people to thrive.

Dare to disrupt

We are diligent about solving hard problems and are not afraid to challenge conventions or question the status quo. If our ambitions aren't terrifying, we aren't pushing ourselves enough.

Inspire innovation

We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication and we design each and every detail to maximize potential, power and impact.

Exceed expectations

We don’t settle for anything less than excellence. We are discerning about what we work on and invest in so that we can deliver proper, significant and truly meaningful results.

Thrive together

We are committed to each other’s success. Our community treasures learning, humility, diversity, and deep relationships. We only work with those who make us better. Brilliant jerks need not belong.

No shenanigans

We cultivate integrity and trust. We strive to deliver delight, build confidence, and earn admiration in everything we do. We are thoughtful and always deal in an authentic, direct, and transparent way.