Meet Boulevard

Our story

What started as an idea for a modern appointment scheduling solution for salons and spas has evolved into an innovative client experience platform, complete with seamless scheduling, intuitive business management, automated email marketing, and reliable payment processing – all in one convenient place.

Before launching Boulevard in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspas, barbershops, and more.

This industry has traditionally been underserved when it comes to tech and support. We’re on a mission to change that. Today, Boulevard serves the needs of self-care businesses of all sizes – single or multi-location entrepreneurs, enterprise customers, and modern franchises ready to make their mark. We strive to give our customers the same incredible service and feeling they provide to their clients.

Originally founded in LA, Boulevard is now fully remote and united in our love of helping those who help us look and feel our best. Together, we're reinventing how tech can enable our customers to give their clients more of those magical moments that matter. And we’re just getting started.

Our Values

Fashion the future

We are creators obsessed with designing solutions that are as elegant as they are powerful. We dream big and anticipate tomorrow’s needs today.

Win with service

We treat our customers with the same enthusiasm, attention, and incredible service that they give to their clients. We lead with kindness and empathy, and we forge meaningful relationships that go beyond technology.

Thrive Together

We are committed to the success of those around us – our colleagues, our customers, and the entire self-care community. We treasure learning, humility, and inclusion, and we thrive on working with those who make us better.

Share the passion

We not only build world-class technology that self-care professionals deserve — we share their love for helping people look and feel their best.

Boulevard by the numbers

Businesses

Active professionals

Monthly appointments

Our leadership

Matthew Danna

Matthew Danna

(he/him)

Co-Founder | CEO

Matt oversees all aspects of Boulevard’s business operations while setting the vision and strategy for both short- and long-term company growth. Passionate about the intersection between design and technology, Matt has spent his entire career building technologies to empower creative professionals. Before co-founding Boulevard in 2016, Matt was head of product for the LA-based talent agency Wasserman. His career also includes product leadership positions with Awesomeness, a multi-media platform company, and the global media company Fullscreen. Matt holds a Bachelor of Science in Information Technology and Human-Computer Interaction from the Rochester Institute of Technology. His go-to self-care routine is a scissor-over-comb haircut every 3 weeks and a double process every 6 weeks to get his level 1 hair to level 10 – along with the occasional deep tissue massage and facial.

Sean Stavropoulos

Sean Stavropoulos

(he/him)

Co-Founder | CTO

Sean leads the company’s various technical teams while establishing its strategic product vision. Before co-founding Boulevard in 2016, Sean was vice president of engineering at Fullscreen, where he oversaw the technical design and development of the company’s core technology and payments products. His career also includes a stint as a systems engineer for Honeywell Aerospace. Sean holds a Bachelor of Science in Aerospace Engineering from Cal Poly, San Luis Obispo. His go-to self-care routine is a deep tissue massage.

Terri Avnaim

Terri Avnaim

(she/her)

CMO

Terri oversees all aspects of marketing and communications for Boulevard. Before joining Boulevard, she was the chief customer and marketing officer at Sauce Labs, a leading provider of testing solutions for software developers. Her career includes numerous roles with enterprise technology leaders, including vice president of marketing at Predixion Software, Inc., executive director of marketing at Dell, and vice president of corporate and field marketing at Quest Software, where she helped the company through a period of explosive growth culminating in its $2.4B acquisition by Dell. Terri holds a Bachelor of Arts from Saint Mary’s College of California. Her go-to self-care routine includes putting collagen in her coffee (itself a key part of the routine!) and making it a point to get treated by at least one Boulevard customer every month.

Brian Kreiner

Brian Kreiner

(he/him)

CFO

Brian oversees Finance, Business Operations, Accounting, and FP&A, as well as the People, Talent, and Data teams at Boulevard. Before joining Boulevard, he was CFO at Handshake and Convoy, and CEO of Cal Net Technology Group. Brian started his career as a management consultant and private equity investor. Brian holds an MBA from Stanford Graduate School of Business and a Bachelor of Arts in Economics and International Relations from Stanford. When not chasing his kids around, Brian’s go-to self-care routine is exercising in the morning and watching trashy reality television in the evening – though he has also recently discovered the joy of a sauna and steam.

Mik Lernout

Mik Lernout

(he/him)

SVP of Product & Engineering

Mik leads the product team for Boulevard, ensuring the company’s platform meets the evolving needs of its customers. Before joining Boulevard, he was Vice President of Product for Clio, a leading provider of cloud-based legal technology. He was previously the founder and CEO of Sales Prodigy, a mobile app built to help organizations tap into social selling opportunities. Under Mik’s leadership, the company was acquired by Hootsuite, where he then served for three years in leadership roles including Vice President of Product. His career also includes top-level product leadership positions with Dell and Make Technologies. He has recently added a moisturizer and SPF to his daily self-care routine and is very proud of that.

Karlyn Gold

Karlyn Gold

(she/her)

VP of Customer Experience

Karlyn leads several post-sale teams including Onboarding & Implementation, Customer Support, Technical Support, and Customer Success. Before joining Boulevard, Karlyn was the Senior Director of Care for Grubhub, where she oversaw the performance of 3,000 agents across various business lines; she cut her teeth leading the B2B account support of corporate clients and restaurant partners, so she is delighted to focus on Boulevard’s industrious and inspiring self-care businesses. Karlyn earned a Bachelor of Science in Business Administration from Washington & Lee University in Lexington, VA. When this working mother of two escapes the grind, one stop on her self-care routine is a custom facial with her esthetician of 15 years.

Lauren Nuttall

Lauren Nuttall

(she/her)

VP of People

Lauren leads the People Operations team responsible for defining and implementing a world-class employee experience for all Boulevard team members and nurturing the open, inclusive, and transparent culture for which the company is known. Prior to joining Boulevard, she was the Director of Workplace Services for Starz. Her career also includes a stint as Head of People Operations and Culture at Omnia Media and as Manager of Worldwide Employee Experience programs at Hulu. Lauren holds a Bachelor of Fine Arts from the Massachusetts College of Art and Design. Her go-to self-care routine includes a monthly facial, regular walks with her puppy, and at least 7 hours of sleep a night.

Brandon Roberts

Brandon Roberts

(he/him)

VP of Sales

Brandon leads the Sales organization for Boulevard, overseeing its Sales Development, Account Executive, Revenue Operations, and Enablement teams. Prior to joining Boulevard, Brandon spent nearly a decade at Mindbody serving in a variety of sales leadership roles, including Senior Director of Global Sales Operations. His long history in the industry also includes a 2-year stint as the Senior Revenue Executive overseeing the fitness business at Xplor, where he helped drive its flagship offering to multiple years of triple-digit growth. A Cal Poly San Luis Obispo graduate, Brandon still resides in the area today with his wife and three kids. His go-to self-care routine is the mandatory hot towel treatment at his local barbershop after a classic scissor cut.

Dana Sherrell

Danna Sherrell

(she/her)

VP of Engineering

Dana leads the global team responsible for the development of Boulevard’s client experience platform. Before joining Boulevard, Dana was Sr Director of software engineering for Twilio, overseeing the organization’s email platform group. Her career also includes leadership positions with a variety of technology companies including SendGrid, Advatech Pacific, and Optivus Technology. Dana holds multiple patents as well as a Bachelor of Science specializing in Computer Science from the University of California, Riverside. Her go-to self-care routine involves listening to music while walking outdoors… and chocolate.

Justin Aragon

Justin Aragon

(he/him)

VP of Legal

Justin leads the legal function for Boulevard, helping empower the business to make informed, calculated choices that enable both the company and its customers to thrive. Justin focuses on collaborative, creative, and ethical decision-making while championing diversity and inclusion as core tenants to the health and success of organizations. Before joining Boulevard, Justin was the General Counsel for ListReports, a leading real estate platform; before that, he led legal teams at Airbnb and Electronic Arts. His go-to self-care routine includes hikes, time with his family, and a good book.

Travis Baker

Travis Baker

(he/him)

VP of Talent Acquisition

Travis leads the Talent Acquisition team, a group of amazing humans accountable for introducing exceptional talent to leaders within Boulevard. Prior to joining Boulevard, Travis established and scaled the Technical Recruiting team at Zoom in addition to architecting their sourcing and candidate generation engine. Having spent most of his career in Technical Recruiting at various high-paced start-ups, he's overjoyed to lead the complete Talent Acquisition offering at Boulevard. Travis graduated from Ball State University with a degree in Entrepreneurship where he focused on early-stage business fundamentals. When he has "me" time away from his family of four (plus, two fur babies), his go-to self-care routine is to get the longest massage he can negotiate time for.

Tannya Bautista

Tannya Bautista

(she/her)

VP of Partnerships

Tannya leads Boulevard’s enterprise sales efforts and is a trusted advisor to the company’s biggest partners, working hand-in-hand to provide strategic guidance that helps make their businesses more efficient. Before joining Boulevard, Tannya was Director of Sales at SoundHound, where she was integral in helping the company win its first enterprise brands and identify partnership opportunities that led to market expansion and revenue growth. Across nearly two decades of experience in sales and partnerships, Tannya has helped numerous early-stage technology companies move toward acquisition or IPO, including MOG (acquired by Apple), Responsys (acquired by Oracle), and SoundHound. After living in San Francisco and Los Angeles, she moved to New York City in pursuit of new adventures for her family. Her go-to self-care routine entails acupuncture and microcurrent facials.

Bernice Brennan

Bernice Brennan

(she/her)

VP of Marketing

Bernice leads the Growth Marketing team at Boulevard, managing the company’s digital presence as well as outbound marketing and customer ​growth initiatives. Prior to joining Boulevard, Bernice was the Director of Demand Generation for Dun & Bradstreet, where she was responsible for SMB to Enterprise demand gen for the company’s credit data division. Her career includes leadership positions at both early-stage startups and established market leaders. Bernice holds a Bachelor of Arts degree from California State University, Fullerton. Her go-to self-care routine includes sneaking away from her hubby and two boys for a massage and facial.

Gideon Hyman Image

Gideon Hyman

(he/him)

VP of Strategy and Business Operations

Gideon leads Boulevard’s Strategic Finance and Business Operations teams. Before joining Boulevard, Gideon was a management consultant at Bain & Company, leading strategy projects for Fortune 500 corporations and private equity firms. Gideon holds an MBA from UCLA Anderson and a Bachelor of Arts in Business Economics from the University of California, Santa Barbara. A typical Californian, Gideon’s ideal self-care routine includes a morning surfing session and post-surf massage.

Greg Nolan

Greg Nolan

(he/him)

VP of Information Systems

Greg leads several teams within Boulevard, including Site Reliability Engineering, Data Engineering, Enterprise Systems, and Information Technology. Before joining Boulevard, Greg was Senior Director of Infrastructure Engineering at ServiceTitan, where he built world-class SRE, Telecom, and Network Operation teams. He has also been a part of key engineering teams at Yahoo!, AT&T Interactive, Disney, and IBM. Greg started his career at a young age helping to build early dial-up, DSL, and datacenter infrastructure. Greg’s go-to self-care routine includes a morning hike and a long stretch.

Allison Rivera

Allison Rivera

(she/her)

VP of Business Development

Allison leads Boulevard’s business development efforts and was one of the first to serve on the company’s Advisory Board before joining full-time. She leverages her 20+ years in the beauty and wellness industry to build long-term strategic partnerships that are mutually beneficial to both Boulevard and the customers it serves. Before joining Boulevard, Allison was an integral part of the executive teams at companies such as TaylorMade Golf, Luxelle International (Pierre Balmain license), and Sexy Hair. She started her own consulting business offering executive-level expertise, coaching, and developing her client’s executive team to meet their goals. Allison’s go-to-self-care routine is early morning beach volleyball matches followed by a plunge in the ocean.

Do we share similar values?

If you're ready to do the best work of your life, we'd love to speak with you!

View careers

Our investors

point 72 ventures logo

You might have seen us in

tech_crunch_isologotipo
business insider logo

August 9, 2022

LA Techwatch

Boulevard Raises $70M

Read now

August 16, 2022

Forbes

Next Billion Dollar Startups

Read now

View All Press

See more