Boulevard was founded with the fundamental belief that personal care should be convenient for all. Our mission is to modernize the technology powering salons and spas, while improving the daily lives of professionals and the clients they serve.

Developed in collaboration with industry-leading owners and operators, our business management platform was carefully designed to drive sales, automate workflows, and convert customers from visitors into valuable, long-term clients. By facilitating a better, personalized experience across every transaction and interaction, Boulevard’s technology not only helps salons and spas to survive, but thrive.

Founded in 2016 and based in Los Angeles, Boulevard is the only modern solution built specifically for appointment-based businesses. We are backed by Index Ventures, Toba Capital, VMG Partners, Bonfire Ventures, Ludlow Ventures, BoxGroup, and a host of other amazing investors.