We empower appointment-based, self-care businesses to give their clients more of the magical moments that matter most.

What started as an idea for a modern appointment scheduling solution for salons and spas has evolved into an innovative client experience platform, complete with seamless scheduling, intuitive business management, automated email marketing, and reliable payment processing – all in one convenient place. 

Before launching Boulevard in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, MedSpas, barbershops, and more. 

This industry has traditionally been underserved when it comes to tech and support. We’re on a mission to change that. Today, Boulevard serves the needs of self-care businesses of all sizes – single or multi-location entrepreneurs, enterprise customers, and modern franchises ready to make their mark. We strive to give our customers the same incredible service and feeling they provide to their clients. 

Originally founded in LA, Boulevard is now fully remote with more than 250 employees (and growing!) – united in our love of helping those who help us look and feel our best. Together, we're reinventing how tech can enable our customers to give their clients more of those magical moments that matter. And we’re just getting started.