Our Story

Boulevard is powering the next generation of salons and spas so that it's easier for everyday people to look and feel their best.

About Us-Hero v3-02


Boulevard was founded with the fundamental belief that personal care should be convenient for all. Our mission is to modernize the technology powering salons and spas, while improving the daily lives of professionals and the clients they serve.

Developed in collaboration with industry-leading owners and operators, our business management platform was carefully designed to drive sales, automate workflows, and convert customers from visitors into valuable, long-term clients. By facilitating a better, personalized experience across every transaction and interaction, Boulevard’s technology not only helps salons and spas to survive, but thrive.

Founded in 2016 and based in Los Angeles, Boulevard is the only modern solution built specifically for appointment-based businesses. We are backed by Index Ventures, Toba Capital, VMG Partners, Bonfire Ventures, Ludlow Ventures, BoxGroup, and a host of other amazing investors.

Our Leadership

Matthew Danna
Matthew Danna

Co-Founder / CEO

Sean Stavropoulos
Sean Stavropoulos

Co-Founder / CTO

Greg Wookey
Greg Wookey


meghan mcadams
Meghan McAdams

VP, Sales

Biju Nair
Biju Nair

GM, Payments

Allison Rivera
Allison Rivera

VP, Business Development

bernice brennan
Bernice Brennan

VP, Marketing

Lauren Nuttall
Lauren Nuttall

VP, People

For ReceptionArtboard 3 copy

Our Values

Fashion the future

We are creators obsessed with what’s new, what’s now, and what’s next. We honor our past and dream big so we can anticipate tomorrow’s needs today.

Provoke passion

We believe that passion is contagious and can lead to greatness. When committed in heart and mind, amazing things can happen. We want to provoke passion and inspire people to thrive.

Dare to disrupt

We are diligent about solving hard problems and are not afraid to challenge conventions or question the status quo. If our ambitions aren't terrifying, we aren't pushing ourselves enough.

Inspire innovation

We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication and we design each and every detail to maximize potential, power and impact.

Exceed expectations

We don’t settle for anything less than excellence. We are discerning about what we work on and invest in so that we can deliver proper, significant and truly meaningful results.

Thrive together

We are committed to each other’s success. Our community treasures learning, humility, diversity, and deep relationships. We only work with those who make us better. Brilliant jerks need not belong.

No shenanigans

We cultivate integrity and trust. We strive to deliver delight, build confidence, and earn admiration in everything we do. We are thoughtful and always deal in an authentic, direct, and transparent way.