We empower appointment-based, self-care businesses to give their clients more of the magical moments that matter most.

Our Story

What started as an idea for a modern appointment scheduling solution for salons and spas has evolved into an innovative client experience platform, complete with seamless scheduling, intuitive business management, automated email marketing, and reliable payment processing – all in one convenient place. 

Before launching Boulevard in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, MedSpas, barbershops, and more. 

This industry has traditionally been underserved when it comes to tech and support. We’re on a mission to change that. Today, Boulevard serves the needs of self-care businesses of all sizes – single or multi-location entrepreneurs, enterprise customers, and modern franchises ready to make their mark. We strive to give our customers the same incredible service and feeling they provide to their clients. 

Originally founded in LA, Boulevard is now fully remote with more than 250 employees (and growing!) – united in our love of helping those who help us look and feel our best. Together, we're reinventing how tech can enable our customers to give their clients more of those magical moments that matter. And we’re just getting started.

Boulevard by the numbers:

BUSINESSES

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BUSINESSES

ACTIVE PROFESSIONALS

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ACTIVE PROFESSIONALS

MONTHLY APPOINTMENTS

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MONTHLY APPOINTMENTS

Our Leadership

Matthew Danna
Matthew Danna

(he/him)

Co-Founder / CEO

Sean Stavropoulos
Sean Stavropoulos

(he/him)

Co-Founder / CTO

Terri Avnaim
Terri Avnaim

(she/her)

CMO

Meghan McAdams
Meghan McAdams

(she/her)

VP, Sales

Dana Sherrell
Dana Sherrell

(she/her)

VP, Engineering

Lauren Nuttall
Lauren Nuttall

(she/her)

VP, People

Karlyn Gold
Karlyn Gold

(she/her)

VP, Customer Experience

Allison Rivera
Allison Rivera

(she/her)

VP, Business Development

Bernice Brennan
Bernice Brennan

(she/her)

VP, Growth Marketing

Tannya Bautista
Tannya Bautista

(she/her)

RVP, Partnerships

Gideon Hyman Image
Gideon Hyman

(he/him)

VP, Strategy and Business Operations

Our Values

Thrive together

We are committed to the success of those around us – our colleagues, our customers, and the entire self-care community. We treasure learning, humility, and inclusion, and we thrive on working with those who make us better.

Share the passion

We not only build world-class technology that self-care professionals deserve — we share their love for helping people look and feel their best.

Win with service

We treat our customers with the same enthusiasm, attention, and incredible service that they give to their clients. We lead with kindness and empathy, and we forge meaningful relationships that go beyond technology.

Fashion the future

We are creators obsessed with designing solutions that are as elegant as they are powerful. We dream big and anticipate tomorrow’s needs today.

Do we share similar values?

If you're ready to do the best work of your life, we'd love to speak with you!

Our Investors

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