Resources & Blog
Welcome to the world of Boulevard — you found your people.
Blog
Customer Success Stories
See how we help businesses like yours succeed.
How RUMA Aesthetics Reduced Payroll From Hours to Minutes With Boulevard
RUMA Aesthetic’s previous reporting and commissions payment system wasn’t cutting it. Learn how Boulevard helped cut payroll times from hours down to minutes.
Behind the Look: How Adriana Tesler Went From Muralist to Red Carpet Hair Artist
Adriana Tesler is one of the foremost stylists working in LA, creating a number of the red carpet’s hottest looks. Read here to see how she got her start and founded Tesler Salon.
Case Study: Hello Sugar
Hello Sugar is a premier full-body and Brazilian waxing salon. Boulevard allowed the brand to maximize its growth and take on an expansion. Read more in this case study.
Case Study: Suite Caroline
Check out this amazing case study on Suite Caroline from Boulevard!
Case Study: Lash Lovers
Check out this amazing case study on Lash Lovers from Boulevard!
Case Study: Germantown Day Spa
Check out this amazing case study on Germantown Day Spa from Boulevard!
Case Study: FACE FOUNDRIÉ
Hey! Check out this amazing case study on FACE FOUNDRIÉ from Boulevard!
Case Study: Fellow Barber
Hey! Check out this amazing case study on Fellow Barber from Boulevard!
Case Study: TrueLark & Mosaic Hair Studio
Find out how TrueLark and Boulevard helped Mike Van Den Abbeel and wife Kiri take Mosaic Hair Studios scale while providing top-notch customer service.
Case Study: Plump
Plump is revolutionizing the medspa industry by de-stigmatizing injectables and making services accessible. Find out how Boulevard helped them achieve growth.
Case Study: Hairroin Salon
Janine Jarman founded Hairroin in 2005 as a way to empower radical self-confidence through cosmetological expertise. Since then, she has grown the business to two locations in New York and Los Angeles, and added a digital salon, Parlour H.
Guides
Learn how to use our products to drive results.
The Complete Guide to Email Marketing for Self-Care Businesses
Email is still the best choice of marketing for small businesses and startups. Find out how your self-care business can make the most of your email marketing machine with this guide!
Building Your Beauty Tech Stack: 5 Steps to Lay the Foundation for Expansion
A step-by-step guide to evaluating your current beauty tech and the best practices to follow if it's time to improve it.
The Definitive Guide for First-Time Salon Owners
So you've finally decided to open your very own beauty business. Congratulations! This guide will cover everything a first-time beauty business owner needs to build a brand, lock down equipment, and open the doors to a successful salon or spa.
Boulevard's Guide to Creating the Best Possible Client Experience
You've worked hard to take care of yourself, your business, and your employees. But you can extend that human touch further by putting control of the self-care experience into your client's hands. Our guide can show you how.
The Complete Guide to Brand Building for Beauty Pros
Use this step-by-step manual to craft a brand that matches your values and grows alongside your beauty business.
Boulevard's Guide to Recruiting
It’s a whole new world out there, and salon recruitment is changing for good — and for the better. Here’s everything salon owners need to know to get recruiting right and nail the challenges of today’s industry.
Five Secrets to Running a MedSpa: A Manager’s Guide to Success
Successful MedSpas must strike a balance between traditional spas and medical clinics. Boulevard’s experts can tell you how!
The Ultimate Growth Playbook for Beauty Businesses
How do you know you’re ready to grow? Debbie Miller shares the answers in our latest guide. Get the Ultimate Growth Playbook for Beauty Busineses!
How to Run a Spa (Without Running Yourself Ragged) - A Guide to Spa Management
From managing staff and scheduling to elevating client services, this guide will help you become the best spa manager you can be.
The Perfect Salon: A Data-Driven Guide to Creating the Ideal Client Experience
Built from a survey of 800 beauty service consumers, our new guide will teach you the keys to keep clients coming back to your salon.
The Manager’s Handbook to Salon Operations
Boulevard’s salon management experts weigh in on leadership, reporting, and more in our latest guide.
How COVID-19 Cases & Governor Tweets Affect Your Salon
Did you know gubernatorial tweets about the pandemic directly affect salon revenue? We’ve got all the details in our latest report.
The Ultimate Social Media Marketing Guide for Salon Owners
Learn how to boost your salon’s social rep with this comprehensive guide. Get tips for developing your brand identity, setting goals, and what to post.
The Complete Salon Equipment Guide
Scissors? Check. Towels? Check. PPE? Check. Our Salon Equipment Guide lists every essential item you need to help your clients look their best while keeping everyone safe. Get the guide now.
Videos
Meaningful and memorable moments, with a hint of magic.
Behind the Scenes: The Boulevard Rebrand
Take a peak on how Boulevard created new images and video.
Behind the Scenes with Boulevard: Quinn and Dan
Quinn & Dan sit down for a little chit chat about Boulevard, the Sales Culture, and Boulevard customers.
Industry Trends Panel at ISBN 2022 (with Matt Danna)
Short Demo for Boulevard
Learn more about how Boulevard empowers appointment-based, self-care businesses to give their clients more of the magical moments that matter most.
Why This Industry? Boulevard Customers Share Their Stories
Hear from some of our amazing salon customers why they fell in love with the beauty industry and the importance of the client experience.
Why I Made The Switch to Boulevard
Find out why these salon and self-care business owners made the switch to Boulevard. Part of the "In the Chair" series.
Boulevard Make Every Moment Matter
Learn more about how Boulevard empowers appointment-based, self-care businesses to give their clients more of the magical moments that matter most.
Creating a Meaningful Client Experience with Jozlyn Miller & Skya Jones
In the self-care industry, a memorable client experience is the cornerstone to any successful business.
Relationships & Retention (Shanalie Wijesinghe Premiere Birmingham 2022)
Actionable Strategies for Creating a More Connected Culture with Shanalie Wijesingh, Boulevard's Director, Education.
Debunking 5 Common Tech Misconceptions Holding You Back with Amber Leonard
From AmSpa 2023 Las Vegas, Amber Leonard breaks down the five common tech misconceptions that could be holding back your self-care businesses.
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