Resources & Blog
Welcome to the world of Boulevard — you found your people.
Blog
Most Recent
09.21.23
Mastering Medspa Advertising: Tips and Strategies for Success
09.19.23
Good to Great: Choosing the Best Medical Spa Software for Efficiency and Success
09.15.23
Behind the Look: How SEV Developed the Celebrity Laser Hair Removal Experience
09.12.23
Medical Spa EMR Software: How to Cut through the Noise and Find What You Need
Customer Success Stories
See how we help businesses like yours succeed.
How Hi, skin Boosted Profits with Credit Card Surcharging via Boulevard Offset
Learn how Hi, skin leverages Boulevard Offset to boost profits, save employees' time, and deliver a premium client experience
How Charles Ifergan Salon Leveraged Client Tracking to Boost Employee Retention
Learn how Charles Ifergan Salons leverages Boulevard's platform to bolster employee retention and provide high-quality client experiences.
How SAUNA HOUSE® Democratizes Hot/Cold Therapy
SAUNA HOUSE® is a modern bathhouse experience where you can find balance in opposites through sauna, ice baths & more. Learn how they grew their business with Boulevard.
How ‘Cure Studios Pushes the Boundaries of Beauty
‘Cure Studios, a modern and innovative salon, is revolutionizing the industry by offering exceptional manicure and pedicure services that are as sustainable as they are chic. Learn more about how they've grown their business with Boulevard.
How RUMA Aesthetics Reduced Payroll From Hours to Minutes With Boulevard
RUMA Aesthetic’s previous reporting and commissions payment system wasn’t cutting it. Learn how Boulevard helped cut payroll times from hours down to minutes.
Behind the Look: How Adriana Tesler Went From Muralist to Red Carpet Hair Artist
Adriana Tesler is one of the foremost stylists working in LA, creating a number of the red carpet’s hottest looks. Read here to see how she got her start and founded Tesler Salon.
How Suite Caroline Switched Platforms & Increased Service Value by 36%
Learn how adopting Boulevard helped famed colorist Lena Ott’s salon Suite Caroline achieve a 32% increase in services sold, a 36% increase in service value, and a 35% average booking rate in this case study.
How Lash Lovers Retains Clients and Attracts Senior Stylists with Boulevard
Lash and brow salon Lash Lovers takes pride in offering clients beautification services quickly, efficiently, and with care. Read how Boulevard helped them stay in touch with their customers during the pandemic and keep business running afterward.
Germantown Day Spa Sees Operational Improvements & Higher Tips with Boulevard
When Robyn Tyler took over Germantown Day Spa in 2018, she and her staff found that their old software was slow and inefficient. Now, with Boulevard, the team reports improved operational efficiency, client satisfaction, and employee happiness.
How FACE FOUNDRIÉ Unlocked $60,000 in Revenue with a Click of a Button
FACE FOUNDRIÉ is a focused facial bar on a mission to make accessible skin care an industry standard. When the company switched to Boulevard and began using the Marketing Suite, they earned $60,000 in revenue system-wide just in the first month.
How Fellow Barber Booked 1,000 New Appts/Month with Boulevard’s Marketing Suite
Since opening in 2006 in New York City, Fellow Barber has grown to multiple locations in New York, San Francisco and Los Angeles. Learn how Boulevard helped Fellow Barber grow using the automated email campaigns in Boulevard’s Marketing Suite.
Case Study: TrueLark & Mosaic Hair Studio
Find out how TrueLark and Boulevard helped Mike Van Den Abbeel and wife Kiri take Mosaic Hair Studios scale while providing top-notch customer service.
Case Study: Hello Sugar
Hello Sugar is a premier full-body and Brazilian waxing salon. Boulevard allowed the brand to maximize its growth and take on an expansion. Read more in this case study.
How Boulevard's Personalized Platform Helped Plump Scale
Plump is revolutionizing the medspa industry by de-stigmatizing injectables and making services accessible. Find out how Boulevard helped them achieve growth.
Case Study: Heyday
Heyday switched to Boulevard to streamline operations and increased service revenue by 20% in the process. Read the full case study to see how it happened.
Case Study: Hairroin Salon
Janine Jarman founded Hairroin in 2005 as a way to empower radical self-confidence through cosmetological expertise. Since then, she has grown the business to two locations in New York and Los Angeles, and added a digital salon, Parlour H.
Guides
Learn how to use our products to drive results.
The New Manager's Guide to Medspa Leadership
Master the art of medspa management with crucial insights on soft skills, clarity, HR support, client experience, and tech solutions.
The Complete Guide to Email Marketing for Self-Care Businesses
Email is still the best choice of marketing for small businesses and startups. Find out how your self-care business can make the most of your email marketing machine with this guide!
The Definitive Guide for First-Time Salon Owners
So you've finally decided to open your very own beauty business. Congratulations! This guide will cover everything a first-time beauty business owner needs to build a brand, lock down equipment, and open the doors to a successful salon or spa.
Boulevard's Guide to Creating the Best Possible Client Experience
You've worked hard to take care of yourself, your business, and your employees. But you can extend that human touch further by putting control of the self-care experience into your client's hands. Our guide can show you how.
Boulevard's Guide to Recruiting
It’s a whole new world out there, and salon recruitment is changing for good — and for the better. Here’s everything salon owners need to know to get recruiting right and nail the challenges of today’s industry.
Five Secrets to Running a MedSpa: A Manager’s Guide to Success
Successful MedSpas must strike a balance between traditional spas and medical clinics. Boulevard’s experts can tell you how!
The Perfect Salon: A Data-Driven Guide to Creating the Ideal Client Experience
Built from a survey of 800 beauty service consumers, our new guide will teach you the keys to keep clients coming back to your salon.
The Ultimate Growth Playbook for Beauty Businesses
How do you know you’re ready to grow? Debbie Miller shares the answers in our latest guide. Get the Ultimate Growth Playbook for Beauty Busineses!
How to Run a Spa (Without Running Yourself Ragged) - A Guide to Spa Management
From managing staff and scheduling to elevating client services, this guide will help you become the best spa manager you can be.
Building Your Beauty Tech Stack: 5 Steps to Lay the Foundation for Expansion
A step-by-step guide to evaluating your current beauty tech and the best practices to follow if it's time to improve it.
The Complete Guide to Brand Building for Beauty Pros
Use this step-by-step manual to craft a brand that matches your values and grows alongside your beauty business.
The Manager’s Handbook to Salon Operations
Boulevard’s salon management experts weigh in on leadership, reporting, and more in our latest guide.
The Ultimate Social Media Marketing Guide for Salon Owners
Learn how to boost your salon’s social rep with this comprehensive guide. Get tips for developing your brand identity, setting goals, and what to post.
How COVID-19 Cases & Governor Tweets Affect Your Salon
Did you know gubernatorial tweets about the pandemic directly affect salon revenue? We’ve got all the details in our latest report.
The Complete Salon Equipment Guide
Scissors? Check. Towels? Check. PPE? Check. Our Salon Equipment Guide lists every essential item you need to help your clients look their best while keeping everyone safe. Get the guide now.
Videos
Meaningful and memorable moments, with a hint of magic.
Medspa Demo for Boulevard
Medspa Demo for Boulevard
Boulevard Walk Ins: FACED the Facial Studio
Boulevard Walk Ins: FACED the Facial Studio
Boulevard Walk Ins: Mood Ring
Boulevard Walk Ins: Mood Ring
Boulevard's Design Partner Program 2023
Boulevard's Design Partner Program 2023
BLVD Success Stories Vol. 1: Sauna House
A bathhouse that's good for the planet and everyone on it.
Meet the Founders
Great ideas come from everywhere, even bad hair. Listen to Matt Danna (Co-founder & CEO) and Sean Stavropoulos (Co-founder & CTO) share the origin story of Boulevard.
Creating a Meaningful Client Experience with Jozlyn Miller & Skya Jones
In the self-care industry, a memorable client experience is the cornerstone to any successful business.
Relationships & Retention (Shanalie Wijesinghe Premiere Birmingham 2022)
Actionable Strategies for Creating a More Connected Culture with Shanalie Wijesingh, Boulevard's Director, Education.
Debunking 5 Common Tech Misconceptions Holding You Back with Amber Leonard
From AmSpa 2023 Las Vegas, Amber Leonard breaks down the five common tech misconceptions that could be holding back your self-care businesses.
Behind the Scenes: The Boulevard Rebrand
Take a peak on how Boulevard created new images and video.
Behind the Scenes with Boulevard: Quinn and Dan
Quinn & Dan sit down for a little chit chat about Boulevard, the Sales Culture, and Boulevard customers.
Industry Trends Panel at ISBN 2022 (with Matt Danna)
Why This Industry? Boulevard Customers Share Their Stories
Hear from some of our amazing salon customers why they fell in love with the beauty industry and the importance of the client experience.
Why I Made The Switch to Boulevard
Find out why these salon and self-care business owners made the switch to Boulevard. Part of the "In the Chair" series.
Short Demo for Boulevard
Learn more about how Boulevard empowers appointment-based, self-care businesses to give their clients more of the magical moments that matter most.
Boulevard Make Every Moment Matter
Learn more about how Boulevard empowers appointment-based, self-care businesses to give their clients more of the magical moments that matter most.
Product One Sheets
Everything you need to know about product features, in one place.
Boulevard + Zapier Integration
Boulevard + Vish Integration
Boulevard + TrueLark - Spa Integration
Boulevard + TrueLark - Salon Integration
Boulevard Support
Boulevard for Spas
Boulevard + Shopify Integration
Boulevard for Salons
Boulevard + Quickbooks Integration
Boulevard Professional App
Boulevard + Opera Integration
Marketing Suite One-Time Blast Examples
Boulevard Offset
Boulevard for Nail Salons
Boulevard for Medspas
Boulevard Marketing Suite
Boulevard Loyalty Program App
HIPPA Compliance Overview
Boulevard + Greencircle Integration
Boulevard General Overview
Boulevard Duo App
Boulevard Duo
Boulevard Curated Training
Boulevard Contact Center
Boulevard for Barbershops
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