Resources & Blog

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A woman lying on a pink-to-orange ombre backdrop.

How to Create a Cohesive Client Experience for Your Multi-Location Self-Care Biz

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Customer Success Stories

See how we help businesses like yours succeed.

How R+H Aesthetic Medicine Provides 5-Star Service with Boulevard

Discover how R+H improved their customer experience through seamless booking, luxurious in-spa profiles, and efficient checkout with Boulevard's all-in-one platform.

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How Hi, skin Boosted Profits with Credit Card Surcharging via Boulevard Offset

Learn how Hi, skin leverages Boulevard Offset to boost profits, save employees' time, and deliver a premium client experience

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How Charles Ifergan Salon Leveraged Client Tracking to Boost Employee Retention

Learn how Charles Ifergan Salons leverages Boulevard's platform to bolster employee retention and provide high-quality client experiences.

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How SAUNA HOUSE® Democratizes Hot/Cold Therapy

SAUNA HOUSE® is a modern bathhouse experience where you can find balance in opposites through sauna, ice baths & more. Learn how they grew their business with Boulevard.

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How ‘Cure Studios Pushes the Boundaries of Beauty

‘Cure Studios, a modern and innovative salon, is revolutionizing the industry by offering exceptional manicure and pedicure services that are as sustainable as they are chic. Learn more about how they've grown their business with Boulevard.

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How RUMA Aesthetics Reduced Payroll From Hours to Minutes With Boulevard

RUMA Aesthetic’s previous reporting and commissions payment system wasn’t cutting it. Learn how Boulevard helped cut payroll times from hours down to minutes.

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Adriana Tesler looks off to the side of the camera.

Behind the Look: How Adriana Tesler Went From Muralist to Red Carpet Hair Artist

Adriana Tesler is one of the foremost stylists working in LA, creating a number of the red carpet’s hottest looks. Read here to see how she got her start and founded Tesler Salon.

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How Suite Caroline Switched Platforms & Increased Service Value by 36%

Learn how adopting Boulevard helped famed colorist Lena Ott’s salon Suite Caroline achieve a 32% increase in services sold, a 36% increase in service value, and a 35% average booking rate in this case study.

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How Lash Lovers Retains Clients and Attracts Senior Stylists with Boulevard

Lash and brow salon Lash Lovers takes pride in offering clients beautification services quickly, efficiently, and with care. Read how Boulevard helped them stay in touch with their customers during the pandemic and keep business running afterward.

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Germantown Day Spa Sees Operational Improvements & Higher Tips with Boulevard

When Robyn Tyler took over Germantown Day Spa in 2018, she and her staff found that their old software was slow and inefficient. Now, with Boulevard, the team reports improved operational efficiency, client satisfaction, and employee happiness.

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How FACE FOUNDRIÉ Unlocked $60,000 in Revenue with a Click of a Button

FACE FOUNDRIÉ is a focused facial bar on a mission to make accessible skin care an industry standard. When the company switched to Boulevard and began using the Marketing Suite, they earned $60,000 in revenue system-wide just in the first month.

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How Fellow Barber Booked 1,000 New Appts/Month with Boulevard’s Marketing Suite

Since opening in 2006 in New York City, Fellow Barber has grown to multiple locations in New York, San Francisco and Los Angeles. Learn how Boulevard helped Fellow Barber grow using the automated email campaigns in Boulevard’s Marketing Suite.

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How Boulevard & TrueLark Solved Mosaic Hair Studio's Communication Conundrum

Find out how TrueLark and Boulevard helped Mike Van Den Abbeel and wife Kiri take Mosaic Hair Studios scale while providing top-notch customer service.

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Boulevard + Hello Sugar: A Fast Track to Franchise

Hello Sugar is a premier full-body and Brazilian waxing salon. Boulevard allowed the brand to maximize its growth and take on an expansion. Read more in this case study.

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How Boulevard's Personalized Platform Helped Plump Scale

Plump is revolutionizing the medspa industry by de-stigmatizing injectables and making services accessible. Find out how Boulevard helped them achieve growth.

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Case Study: Heyday

Heyday switched to Boulevard to streamline operations and increased service revenue by 20% in the process. Read the full case study to see how it happened.

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Case Study: Skin House Facial Bar

A 56% increase in appointments booked. 35% increase in product sales. Read our latest case study to find out how Boulevard beat Booker

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Case Study: Hairroin Salon

Janine Jarman founded Hairroin in 2005 as a way to empower radical self-confidence through cosmetological expertise. Since then, she has grown the business to two locations in New York and Los Angeles, and added a digital salon, Parlour H.

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Guides

Learn how to use our products to drive results.

The Medspa Manager’s Guide to Operating Multiple Locations

This free guide will show you how top medspas are scaling their brand effectively and intentionally – and how you can do the same.

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Boulevard for Medspas: 12-Month Efficacy Study

Boulevard's client experience platform has an immediate and dramatic impact on revenue, online booking, retail sales, and more. Download our free 12-month study to get all the facts.

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Transforming the Client Experience

Improve your medspa's revenue and drive retention by building a client-centric culture. Get tips from this guide to make clients the center of everything you do.

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The Official 2023 Salon Industry Client Retention Report

We analyzed 11 million appointments across 33,000 stylists to look for trends to improve client retention. Get the details in this report to help your salon stand out.

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The New Manager's Guide to Medspa Leadership

Master the art of medspa management with crucial insights on soft skills, clarity, HR support, client experience, and tech solutions.

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A confident and stylish woman holds sunglasses to her face with text overlaid that reads, The Complete Guide to Email Marketing for Self-Care Businesses

The Complete Guide to Email Marketing for Self-Care Businesses

Email is still the best choice of marketing for small businesses and startups. Find out how your self-care business can make the most of your email marketing machine with this guide!

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The Definitive Guide for First-Time Salon Owners

So you've finally decided to open your very own beauty business. Congratulations! This guide will cover everything a first-time beauty business owner needs to build a brand, lock down equipment, and open the doors to a successful salon or spa.

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Boulevard's Guide to Creating the Best Possible Client Experience

You've worked hard to take care of yourself, your business, and your employees. But you can extend that human touch further by putting control of the self-care experience into your client's hands. Our guide can show you how.

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Boulevard's Guide to Recruiting

It’s a whole new world out there, and salon recruitment is changing for good — and for the better. Here’s everything salon owners need to know to get recruiting right and nail the challenges of today’s industry.

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Five Secrets to Running a Medspa: A Manager’s Guide to Success

Successful MedSpas must strike a balance between traditional spas and medical clinics. Boulevard’s experts can tell you how!

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The Perfect Salon: A Data-Driven Guide to Creating the Ideal Client Experience

Built from a survey of 800 beauty service consumers, our new guide will teach you the keys to keep clients coming back to your salon.

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The Ultimate Growth Playbook for Beauty Businesses

How do you know you’re ready to grow? Debbie Miller shares the answers in our latest guide. Get the Ultimate Growth Playbook for Beauty Busineses!

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How to Run a Spa (Without Running Yourself Ragged) - A Guide to Spa Management

From managing staff and scheduling to elevating client services, this guide will help you become the best spa manager you can be.

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Building Your Beauty Tech Stack: 5 Steps to Lay the Foundation for Expansion

A step-by-step guide to evaluating your current beauty tech and the best practices to follow if it's time to improve it.

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The Complete Guide to Brand Building for Beauty Pros

Use this step-by-step manual to craft a brand that matches your values and grows alongside your beauty business.

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The Manager’s Handbook to Salon Operations

Boulevard’s salon management experts weigh in on leadership, reporting, and more in our latest guide.

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The Ultimate Guide to Salon & Spa Enterprise Reporting

When it comes to reporting, customization is key. This guide is here to make it easy to get full control of how you slice and dice your data. 

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The Ultimate Social Media Marketing Guide for Salon Owners

Learn how to boost your salon’s social rep with this comprehensive guide. Get tips for developing your brand identity, setting goals, and what to post.

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How COVID-19 Cases & Governor Tweets Affect Your Salon

Did you know gubernatorial tweets about the pandemic directly affect salon revenue? We’ve got all the details in our latest report.

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Scissors? Check. Towels? Check. COVID-19 PPE? Check. Our Salon Equipment Guide lists every essential item you need to help your clients look their best while keeping everyone safe. On top of the latest COVID-19 guidance, it includes a full equipment checklist, complete with price ranges.

The Complete Salon Equipment Guide

Scissors? Check. Towels? Check. PPE? Check. Our Salon Equipment Guide lists every essential item you need to help your clients look their best while keeping everyone safe. Get the guide now.

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Salon & Spa Reopening Resources

As many states begin to prep their reopening strategies, Boulevard is here to support you with the following solutions to make the opening process a bit more seamless.

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Videos

Meaningful and memorable moments, with a hint of magic.

Boulevard Walk Ins: Eclipse Salon

Eclipse Salon, located in the heart in Asheville, NC, is where artistry meets beauty.

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Boulevard Walk Ins: J Gold

Boulevard Walk Ins: J Gold

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Boulevard Walk Ins: Vis-A-Vis

Boulevard Walk Ins: Vis-A-Vis

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Medspa Demo for Boulevard

Medspa Demo for Boulevard

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Boulevard Walk Ins: FACED the Facial Studio

Boulevard Walk Ins: FACED the Facial Studio

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Boulevard Walk Ins: Mood Ring

Boulevard Walk Ins: Mood Ring

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Boulevard's Design Partner Program 2023

Boulevard's Design Partner Program 2023

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BLVD Success Stories Vol. 1: Sauna House

A bathhouse that's good for the planet and everyone on it.

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Meet the Founders

Meet the Founders

Great ideas come from everywhere, even bad hair. Listen to Matt Danna (Co-founder & CEO) and Sean Stavropoulos (Co-founder & CTO) share the origin story of Boulevard.

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Creating a Meaningful Client Experience with Jozlyn Miller & Skya Jones

In the self-care industry, a memorable client experience is the cornerstone to any successful business.

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Relationships & Retention (Shanalie Wijesinghe Premiere Birmingham 2022)

Actionable Strategies for Creating a More Connected Culture with Shanalie Wijesingh, Boulevard's Director, Education.

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Debunking 5 Common Tech Misconceptions Holding You Back with Amber Leonard

From AmSpa 2023 Las Vegas, Amber Leonard breaks down the five common tech misconceptions that could be holding back your self-care businesses.

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Behind the Scenes: The Boulevard Rebrand

Take a peak on how Boulevard created new images and video.

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Behind the Scenes with Boulevard: Quinn and Dan

Quinn & Dan sit down for a little chit chat about Boulevard, the Sales Culture, and Boulevard customers.

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Industry Trends Panel at ISBN 2022 (with Matt Danna)

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Why This Industry? Boulevard Customers Share Their Stories

Hear from some of our amazing salon customers why they fell in love with the beauty industry and the importance of the client experience.

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Why I Made The Switch to Boulevard

Find out why these salon and self-care business owners made the switch to Boulevard. Part of the "In the Chair" series.

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Short Demo for Boulevard

Learn more about how Boulevard empowers appointment-based, self-care businesses to give their clients more of the magical moments that matter most.

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Boulevard Make Every Moment Matter

Learn more about how Boulevard empowers appointment-based, self-care businesses to give their clients more of the magical moments that matter most.

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Partner Spotlight: Stotts Atelier

Carrie and Sean Stotts talk about moving from working in the high end salon world and opening their dream salon in Costa Mesa.

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The 5 Elements of a Fantastic Salon Consultation

There’s nothing that sets up the relationship between stylist and client for success more effectively than a clear, emotionally intelligent, helpful salon consultation. Here are the five must-haves to make every salon consultation perfect.

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Meet Boulevard's Director of Engineering, Jared Tibshraeny.

Engineering at Boulevard: Meet Jared Tibshraeny

Meet Boulevard's Director of Engineering, Jared Tibshraeny and learn about the creative challenges he and his team solve for to make Boulevard the best in salon management software.

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Education at Boulevard: Meet Shanalie Wijesinghe

She's run the show for some of the hottest salons, and now her expertise is here to help all Boulevard partners.

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Boulevard software for premium salons and spas

We Are Boulevard.

Get to know the first business management platform built specifically for salons and spas.

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Product One Sheets

Everything you need to know about product features, in one place.

Boulevard + Zapier Integration

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Boulevard + Vish Integration

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Boulevard + TrueLark - Spa Integration

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Boulevard + TrueLark - Salon Integration

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Boulevard Support

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Boulevard for Spas.

Boulevard for Spas

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Boulevard + Shopify Integration

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Boulevard for Salons.

Boulevard for Salons

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Boulevard + Quickbooks Integration.

Boulevard + Quickbooks Integration

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Boulevard Professional App.

Boulevard Professional App

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Boulevard + Opera Integration

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Marketing Suite One-Time Blast Examples.

Marketing Suite One-Time Blast Examples

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Boulevard Offset.

Boulevard Offset

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Boulevard for Nail Salons.

Boulevard for Nail Salons

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Boulevard for Medspas.

Boulevard for Medspas

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Boulevard Marketing Suite.

Boulevard Marketing Suite

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Boulevard Loyalty Program App

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HIPAA Compliance Overview

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Boulevard + Greencircle Integration

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Boulevard General Overview.

Boulevard General Overview

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Boulevard Duo App.

Boulevard Duo App

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Boulevard Duo.

Boulevard Duo

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Boulevard Curated Training

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Boulevard Contact Center.

Boulevard Messages

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Boulevard for Barbershops.

Boulevard for Barbershops

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