Start marketing your medspa more effectively with a boost from AI

Here’s the good news: you don’t need a degree in communications to build an effective medspa marketing plan — and you don’t have to pay for an expensive agency. You just need the right tools and enough knowledge to start using them.

For many owners, managers, and entrepreneurs interested in medspa marketing, that means learning about the best ChatGPT prompts.

Best practices for ChatGPT medspa marketing

Having a powerful tool isn’t enough; you also need to know how to use it properly. These best practices will help you get better results as you use our list of the best ChatGPT prompts for medspa marketing.

More context = better results

You could ask ChatGPT to “give me a plan for telling people about my medspa” and it would likely come up with some decent medspa marketing ideas. But the more information you include about your business, and the more detail you give about what you want to achieve, the better ChatGPT’s responses are likely to be.

Here are a few important points of context to include in your prompts whenever possible:

• The tone you want to use, including descriptive voice words like “luxe” or “welcoming”

• The goal of the marketing material (ie, more first-time clients, gathering reviews, increasing retail sales)

• Inspirational examples from your own business or others you admire.

Hone in on your vision

One of the things that makes ChatGPT — and any large language model (LLM) — so potent is its ability to remember and respond. You don’t have to start fresh with every prompt. Instead, if ChatGPT makes a suggestion that’s 80% of the way there, you can just tell it what was wrong and ask it to try again.

ChatGPT’s memory will persist throughout a session of use (or longer if you pay for a subscription), so the details you provide in one prompt can help it come up with better medical spa marketing suggestions in the next.

Center your uniqueness

ChatGPT was trained on huge amounts of information from all across the internet. That means it has a ton to work with. It also means that, by default, you’re going to get an “average” result based on a sampling of everything that’s been written about the topic, rather than something that’s unique to your business.

The best ChatGPT prompts will include what makes your business special, such as your core values or unique services that only you offer in your area. In the end, you’ll always know what makes your medspa worth visiting better than a bot can. Don’t be afraid to dive into the results you get and modify them to fit your vision.

Plan, polish, expand

ChatGPT can generate so much text so quickly that it feels like magic. But effective medical spa marketing is more about quality than quantity. Google, as well as keen-eyed readers, will be put off by posts that come across as spammy. Here are a few ways to optimize your AI usage:

• Plan: ChatGPT is great at creating outlines for marketing campaigns that you can fill in with your medspa’s unique perspective and experience. 

• Polish: Know what you want to say in an Instagram post, but you just aren’t sure how to give it the right flair? Paste in the copy and ask ChatGPT to make it more friendly, fun, or classy.

• Expand: ChatGPT is great at picking up on patterns. Try giving it a list of posts or ideas you’ve already generated for an email campaign and ask it to build on them.

The 25 best ChatGPT prompts for medspa marketing

Overall planning

• “Compile a list of 10 fictional ‘client personas’ for our medspa, including age, goals, pain points, and ideal services. Help us target them better online.”

• “Create five Google Ads variations for our medspa promoting skin resurfacing treatments, with strong headlines, CTAs, and local keywords.”

• “Read through our medspa’s Values, Services, and About Us pages. Then suggest five taglines we can use across our marketing materials and social media bios.”

Website

• “Here’s a link to our medspa’s website: [insert link]. Please create a list of 10 to 20 frequently asked questions about our business and their answers based on what we’ve already written.”

• “Create an outline for an informative cluster of blog posts targeting search terms related to medspa treatments in [your area].”

• “Here’s a link to my LinkedIn profile: [insert link]. Create a ~200-word biography written in a third-person perspective that I can use for my medspa’s ‘About Us’ page.”

• “The entries on our medspa service menu aren’t descriptive enough, so some clients get confused: [insert link]. Please rewrite them to be more detailed but also easy to read.”

• “Here’s our current ‘About Us’ page: [insert link]. Please rewrite it to better reflect our mission, team credentials, and the unique values we demonstrate.”

SEO

• “Here’s a link to our medspa’s customer reviews on Google: [insert link]. Create a list of commonly cited positive points we can use to promote our business.”

• “Pretend you're a client in [your area] researching medspas. What questions would you Google, and how can we optimize our website and blog content to answer them?”

• “Compare our top competitor’s blog [insert link] with our blog [insert link] and make 5 to 10 suggestions we could use to beat their search engine rankings.”

• “Research any upcoming changes to search engine optimization best practices and prepare a summary of what’s relevant to medspa marketing.”

Social

• “Compile a list of popular social media medspa accounts, including unique features and high-performing posts I can use to inspire my own business.”

• “Create a weekly content calendar for TikTok posts our medspa can use to promote Botox treatments for clients in their 20s and 30s.”

• “Here’s a list of our medspa’s most popular services: [insert list]. Use that to create a poll we can post on social media asking clients about their favorite services.”

• “Prepare a list of 20 trending topics across TikTok and Instagram that are related to self-care and medspa services.”

• “Draft an outline for a Facebook post announcing that our medspa is opening a second location. Our new address will be [insert address], and we plan to open our doors by April next year. Make sure to give some information about the area and why we’re excited to expand there.”

Email/text

• “Here’s a link to our medspa’s calendar of events: [insert link]. Draft five email messages to promote our upcoming events, using a variety of tones and topics.”

• “Generate 10 creative ideas for a ‘refer-a-friend’ campaign we can promote via email and text, with different angles (beauty, luxury, humor, seasonal).”

• “Here’s our latest email newsletter: [insert link or paste content]. Critique it and suggest 5 ways we could increase click-throughs and appointment bookings.”

• “Here’s our treatment pricing list: [insert link]. Create an easy-to-read, well-organized pricing guide we can share with new clients.”

• “Write an email our medspa can use to promote a special package featuring laser therapy for Mother’s Day.”

In-person

• “We run a medspa based in [your area]. Create a list of five conferences we could attend to promote our business and learn about new developments in the industry, including locations and estimated cost to attend.”

• “Create a list of events that are within 25 miles of [your area] that we could sponsor to promote our medspa business. Include dates and contact information for each event.”

• “Based on our medspa’s website and Google reviews, write three different versions of a 30-second pitch we can use on the phone or in person to introduce new clients to our medspa.”

Once you’ve used the best ChatGPT prompts to lay out your new medspa marketing plan, it’s time to put it into practice. Boulevard’s marketing suite makes it easy to reach new and returning clients over email and text, with automations that let you customize campaigns, then set and forget them for continuous results.

We’re ready to help you put your new plan into action.