The first and only client experience platform for appointment-based, self-care businesses.

Built for you and your business

One platform. All the things.

Find & Book

Get more clients in the door with fast, seamless self-booking that never leaves your website and features your brand (not ours).

Boost Bookings


Free up your front desk and help clients prepare for their visit with customizable intake forms and 2-way messaging.

Step Up Your Prep


Set the tone with self check-in through the Boulevard Duo iPad app and automated arrival alerts for your staff.

Deliver a Warm Welcome


Personalize appointments with detailed client profiles that include info on past visits, previous purchases, social profiles, and more.

Personalize Like a Pro


Make checkout a breeze. Encourage upsells and pre-bookings and increase staff gratuity with our one-tap tipping feature.

Elevate your Checkout


Keep clients coming back with beautifully branded email campaigns carefully crafted to suit the needs of your business.

Improve Client Retention

Trusted by — and developed with — the industry leaders

c r â n e

“It’s great on both the stylist side and client side. Boulevard is amazing. The clients get a really easy confirmation. We can see our sales, we can see our inventory. 
It’s just really easy to use and 
I really enjoy it.”

-  Cassondra Kaeding, Co-Owner

Toni&Guy USA

As a forerunner in the hairdressing industry, it’s important that the technology we use allows us to continue to provide the superior guest experience that the TONI&GUY brand stands for. Boulevard enhances our personal touch through customization, deepens our client relationships, and empowers us to operate more efficiently than ever before.

-  Zak Mascolo, CEO


“Our teams are going through Boulevard trainings today for the first time and I keep getting Slacks with caps and emojis about how everyone is LOVING it!”

-  Michael Pollak, Chief Brand Office


“I couldn’t have asked for a better system or platform.  Boulevard saved our business and made everything so easy. We use all of its benefits every single day.”

-  Richelle Oslinker, Director of Operations

Alchemy Beauty Lab

“Boulevard has been instrumental in setting up our new business. We started with them from the ground up. The intuitive software has made it a breeze to train the front desk and clients love having the option to set up their own appointments online. The metrics on sales and services also helps our new business target what needs to be improved on and what is working. We also love that Boulevard listens to our needs and the ability to make adjustments to the software. Thank You!”

-  Linda Cho, Owner

Fellow Barber

“I’m using Boulevard on a regular basis. I write all of our purchase orders through Boulevard. I’m booking appointments and sending emails. We’re constantly looking back at client profiles. It’s significant because our small team wears many hats, and Boulevard makes every step much easier. Every step is intuitive and useful, even if you have more experience as a barber than a marketer. Boulevard really does do it all!”

-  Mindy Dulberg, Director of Retail & Consumer Experience

Hairroin salon

“Finally, a platform that my stylists AND my clients love because of the ease of navigation and booking. The intuitive reporting provides me with the insight I need to operate my salon and better coach my team.”

-  Janine Jarman, Owner

Resources & Blog

News. Trends.
Hot takes. 

Find stories and insights tailored to self-care business entrepreneurs.

Read the blog

ROI Calculator

Enter your business info to view your potential ROI with Boulevard.

Run the numbers

Success Stories

See how we help businesses like yours work smarter and reach their goals.

It’s story time