Boulevard results: 175% more membership sales and 30% more revenue

Boulevard vs. AestheticsPro: Choose the Right Medspa Software

AestheticsPro is a long-standing option for medspas, built around deep EMR and clinical documentation. Boulevard takes a broader approach, combining medspa charting with Precision Scheduling™, integrated marketing, payments, and reporting designed for the full operational picture of a growing medspa or aesthetics business.

This guide compares Boulevard and AestheticsPro across scheduling, online booking, marketing, clinical documentation, and multi-location growth. It’s written for medspa owners and operators deciding between a clinical-first platform and a broader platform that supports every part of the business. Whether you run a single medspa or a multi-location group, this comparison will help you decide which platform fits where you’re headed.

Before you decide, see everything included in your Boulevard subscription.

Boulevard vs. AestheticsPro at a Glance

Here’s a quick view of how the two platforms compare before we get into the details.

Overview

Boulevard

AestheticsPro

Best for

IncludedMedspas, salons, spas, and multi-service beauty businesses
Partially includedMedical aesthetics practices focused on deep EMR and clinical documentation

Scheduling

IncludedPrecision Scheduling™ optimizes provider time, resources, and buffers
Partially includedResource-based scheduling for providers, rooms, and equipment

Online booking

IncludedBranded 24/7 booking with intelligent time slots and waitlists
Partially included24/7 booking through Book Now and Client Portal

Growth support

IncludedMulti-location reporting with drilldowns and dedicated onboarding
Partially includedCoordinated scheduling across sites with onboarding and training

Boulevard vs. AestheticsPro: Key Differences

Choosing between Boulevard and AestheticsPro comes down to how you want to run your business. AestheticsPro centers on deep EMR and clinical documentation, which fits medspas that prioritize patient records above everything else. Boulevard combines clinical workflows with scheduling depth, marketing automation, and reporting built for operators managing complex teams, services, and locations. Here’s how they compare.

Feature

Boulevard

AestheticsPro

Business Fit

IncludedBuilt for medspas, salons, spas, and other beauty businesses
Partially includedFocused on medical spas and aesthetics practices

Scheduling

IncludedPrecision Scheduling™ medspa scheduling software optimizes appointment times for better provider, resource, and revenue management
Partially includedResource-based scheduling for providers, rooms, and equipment

Online booking experience

IncludedBranded 24/7 online booking with intelligent time slots and a client portal
Partially included24/7 online booking through Book Now and Client Portal

Marketing tools and automation

IncludedAI-enhanced email and two-way SMS, custom outreach campaigns, and content tools
Partially includedEmail and SMS blasts, newsletters, and automated follow-up

Reporting and analytics

IncludedCustom reports with drilldowns and multi-location roll-up views
Partially includedBuilt-in reporting that filters by location, provider, and time

Clinical documentation and EMR

IncludedIntegrated medspa forms, photo charting, markups, and ePrescribe
Partially includedDeep EMR and clinical documentation tools

Multi-location growth and scalability

IncludedCentralized operations and reporting across locations
Partially includedCoordinated scheduling and provider management across multiple sites

Support model

IncludedDedicated onboarding, responsive ongoing support, and extensive self-service documentation
Partially includedOnboarding, training, and client success support

Considering other platforms? See how Boulevard compares with Meevo and Vagaro management software.

3 Ways Boulevard Stands Out

01

A full operational platform, not just a clinical system

AestheticsPro is built around EMR and clinical documentation. That covers the chart, but running a medspa takes more than that. Boulevard combines medspa charting with scheduling, online booking, marketing, payments, and reporting in one platform, so the same system handles the clinical record and everything that happens around it. Clinical workflows stay solid; the rest of the business gets the same depth.
Boulevard medspa forms and photo charting inside a client profile

02

Scheduling built for busy medspa calendars

AestheticsPro offers resource-based scheduling for providers, rooms, and equipment, which handles the basics. Boulevard’s Precision Scheduling™ goes further, optimizing appointment times to protect provider shifts, prevent gaps, and account for buffer times between services. For medspas running complex multi-provider calendars, scheduling depth is what keeps the schedule full and the team unburdened.
Boulevard calendar using Precision Scheduling to fill gaps between appointments

03

A premium client experience at every touchpoint

Medspa clients expect a booking and payment experience as polished as the treatments. Boulevard delivers branded 24/7 online booking across your website, social channels, and Google, with intelligent time slots and waitlists that keep calendars full. From the first click to post-visit follow-up, every interaction reflects your brand, not the software behind it.
Client checking in on a Boulevard self check-in screen at a medspa front desk

The Impact of Switching to Boulevard

Medspas and medical aesthetics practices that adopt Boulevard see measurable gains during their first year:

increase in revenue
30%1
boost in membership sales
175%1
increase in service sales
24%1
higher retail sales
31%1
increase in package sales
36%1
bump in online booking
28%1

1Average impact 12 months after switching to Boulevard

To see what switching could mean for your medspa, use Boulevard’s ROI Calculator to estimate your potential return. The latest industry trends and statistics can give you relevant context to understand what you might gain.

Who Boulevard Is Built For

  • Medspas that want more than a chart

    Keep clinical documentation solid while giving scheduling, marketing, and reporting the same level of attention.

  • Multi-location medspa groups

    Centralize operations and reporting across every location with full visibility and drilldowns.

  • Brand-forward medspa practices

    Deliver a polished client experience from booking to checkout that reflects your brand.

  • Operators planning to grow

    Scale your practice with a platform designed for operators, not just clinicians.

The Results Businesses See
With Boulevard

10%

growth in online bookings

After consolidating multiple booking systems into Boulevard, The Skin Agency grew online bookings by 10% and went more than a year without a single no-show.

The Skin Agency

The Skin Agency
Iconic Spa increased total revenue by 123% after switching to Boulevard, and saw gains in service sales, package sales, and appointment bookings during their first year.

Iconic Spa

Iconic Spa

123%

increase in total revenue

What Customers Are Saying

Businesses that switch to Boulevard thrive. Hear it for yourself:

  • I am so glad we took a leap and switched to Boulevard. Having software specifically made for your business model makes such a huge difference in every aspect of day-to-day operations. We’re booking more appointments, running more efficiently, and our providers are thrilled at the difference.

    Mariesa Porter, Founder, Elite Aesthetics

  • We have been loving Boulevard at RUMA! Scheduling has been much more efficient and organized since we made the switch… patient communication through Boulevard is extremely easy and has truly alleviated a lot of stress on my team!

    Shelby Miller, DNP, FNP-C,
    Owner, RUMA Aesthetics

Everything You Need in One Connected Platform

  • Apple Calendar

  • Facebook

  • Google Calendar

  • Green Circle Salon

  • Instagram Book Now

  • Okta SSO

  • OPERA PMS

  • QuickBooks Online

  • Reserve with Google

  • Shopify

  • Vish

  • Zapier

How to Switch From AestheticsPro to Boulevard

  1. Book a demo

    See how Boulevard fits your medspa and team structure.

  2. Plan your migration

    Work with a dedicated onboarding team to map out your move.

  3. Transfer your data

    Bring over your clients, services, and staff details.

  4. Train your team

    Get everyone ready with Boulevard Academy.

  5. Go live with support

    Launch with live agents and Live Chat ready to help.

FAQ

AestheticsPro is a medspa management software built specifically for medical aesthetics. It focuses on EMR and EHR-style clinical workflows for patient documentation and compliance.

Boulevard has a wider reach. It combines medspa charting with advanced appointment scheduling, integrated marketing, and payment and point-of-sale (POS) tools for beauty and wellness businesses.

No, Boulevard’s management software doesn’t offer native EMR tools. However, Boulevard includes customizable intake forms, digital consent documents, and charting within a HIPAA-compliant environment, alongside all the other features that support your daily workflow. Clinics with highly specialized prescribing or telemedicine needs should compare pros and cons of both platforms against their specific clinical requirements.

AestheticsPro begins at $160/month for its Pro-Plus plan with two users under a per-user pricing system. Boulevard prices per location. Both Medspa-specific Aesthetics Bundles include unlimited seats, with the Aesthetics Starter Bundle starting at $328/month per location and the Aesthetics Bundle, which offers ten times as many email and SMS messages per month and twice as much storage, costs $374/month. Those high limits can make Boulevard more cost-effective for larger teams, while AestheticsPro has a lower entry price for solo practitioners or small medical aesthetics clinics.

Boulevard gives multi-location medical spas centralized access to appointment calendars, client profiles, and operational data. It also supports customizable permissions and workflows, so it’s easier to build consistency as your business grows.

Yes, Boulevard provides guided onboarding and data migration support, with a dedicated specialist preparing your account and transferring eligible business data from AestheticsPro. Boulevard also supports customizable branding across the client-facing booking experience (including memberships, online forms, and marketing outreach), so the transition doesn’t require sacrificing your brand identity.

Ready for a Medspa Platform That Does More Than Documentation?

Move from a clinical-first system to a platform that supports every part of your medspa, with Precision Scheduling™, automated marketing, payments, and dedicated onboarding to make the switch easy.

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