Customer Success Story
How RUMA Aesthetics Reduced Payroll From Hours to Minutes With Boulevard
- Locations
- Lehi, Utah
- Boulevard customer
- since 2022
- Website
- ruma.com
- @rumaaesthetics
Key Takeaways
- RUMA Aesthetics reduced payroll processing times by 75% after switching to Boulevard, eliminating a multi-step, spreadsheet-dependent commission tracking process that was prone to errors and consumed hours of the COO’s time.
- Membership sales increased 91% within the first seven months on Boulevard, after COO Jordan Miller researched multiple POS systems and determined Boulevard handled VIP memberships better than any competitor.
- Total hours booked increased 23% with Boulevard’s double-booking and triple-booking capabilities, which let providers like Shelby Miller (booked six months out) stack appointments and maximize revenue on commission-based models.
- Utilization rates rose 39%, with Boulevard ensuring machines and treatment rooms are not double-booked even when providers are, preventing equipment conflicts while maximizing provider time.
- Boulevard’s per-provider data reports give each provider daily commission-to-calendar visibility, eliminating the anxiety and line-by-line manual reconciliation that previously consumed both the COO’s and providers’ time.
Introduction
Shelby Miller, DNP, FNP-C, is a rock star in the medspa world. Her knowledge and expertise as a top-in-the-nation medical aesthetic injector, trainer, and conference speaker have earned her acclaim as one of the preeminent talents within the industry. Clients from all over the country seek out her services to accentuate their facial features and rejuvenate their skin.
In 2018, she founded RUMA Aesthetics to provide a personalized, high-end, and modern approach to facial aesthetics. The business started lean but has since grown into a 16-room location that's constantly adding new departments, machines, providers, and most importantly, clients. But rapid growth meant the medspa's old POS system and spreadsheet-based workflows couldn't keep pace with the complexity of tracking commissions, memberships, and utilization across a growing roster of providers.
Less talk,
more proof
- 75%
- Reduced payroll processing times
- 23%
- Increase in total hours booked
- 39%
- Increase in utilization rates
- 91%
- Increased membership sales within the first seven months
The Challenge: Outgrowing a POS System That Couldn’t Handle Medspa Commissions
RUMA Aesthetics was growing so fast that its old point-of-sale system couldn't keep up. "The reports were not up to par," says Jordan Miller, COO of RUMA Aesthetics. Before switching to Boulevard, tracking commission payouts across RUMA's numerous aestheticians, injectors, and other providers was a multi-step process that was prone to mistakes and ate up a lot of time.
"Our old system couldn't handle prepaid service payments," Jordan says. "We had all these additional spreadsheets to keep track of payments and commissions. It was a nightmare."
And if the front desk accidentally rang up a service under a different provider's name, that meant spending hours investigating and comparing spreadsheets to adjust payout amounts manually.
The Solution: A Platform Built for the Medspa Business Model
Boulevard's platform is built to handle the medspa business model natively, including different product and service configurations and the complex payout structures that come with multiple providers on commission. Since switching, RUMA Aesthetics has drastically reduced the time and effort needed to process commissions. Jordan Miller no longer spends hours investigating spreadsheets when a service is rung up under the wrong provider.
Per-provider data reports now give each team member daily visibility into their commissions alongside their calendar, eliminating the anxiety and manual reconciliation that previously consumed both the COO's and providers' time.
“I researched multiple point-of-sale systems to figure out which one handled VIP memberships the best, and I felt Boulevard came out on top.”
How We Helped
Boulevard's reporting also gives RUMA's providers peace of mind. Here are the ways Boulevard has reduced the number of headaches among RUMA Aesthetics' staff.
- Commission reporting that eliminates anxiety
- Per-provider data reports let each provider compare their commission to their calendar daily. Jordan: “It saves them a lot of anxiety. And it saves time for me since I don’t have to consult with them and go over everything line-by-line — it’s all in the report.” Payroll processing time reduced 75%.
- Easy double-booking and triple-booking
- Boulevard handles double- and triple-booking so providers can stack appointments and maximize commission-based earnings. Shelby Miller is booked six months out, other providers two to three months in advance. Hours booked increased 23%. Boulevard simultaneously prevents machine double-booking, ensuring equipment isn’t assigned to overlapping treatments. Utilization rates increased 39%.
- Built-in loyalty and membership program
- Boulevard handled VIP memberships better than any other POS Jordan researched. Rewards programs integrate directly with client accounts and apply at checkout. Membership sales increased 91% within seven months.
- Fewer mistakes in service tickets
- Every client gets a ticket verifying who performed the service. Tickets are checked every two weeks. Jordan: “Since we switched to Boulevard, there have been way fewer mistakes, and I’ve significantly cut down the time I need to verify each ticket.”
- Help when you need it
- Boulevard’s built-in support chat provides answers within minutes. Jordan: “The chat is really helpful for the little things that I can’t remember off the top of my head.”
“We have been loving Boulevard at RUMA! Scheduling has been much more efficient and organized since we made the switch. We have been able to double book and manage the use of our devices much easier than before. We also manage our memberships through Boulevard and patients love how seamless it has been during the checkout process to apply their banked money toward services and products. Patient communication through Boulevard is extremely easy and has truly alleviated a lot of stress on my team! Thank you Boulevard!”
