Customer Success Story
How Fellow Barber Turned Automated Email Campaigns into 1,000 New Monthly Appointments Across Every Location
- Locations
- 12
- Boulevard customer
- since March 2020
- Industry
- Barbershop
- Website
- fellowbarber.com
Key Takeaways
- Fellow Barber drove over 1,000 new appointments in a single month using Boulevard's Marketing Suite automated email campaigns, including birthday promotions and lost client rescues.
- Boulevard's hyper-targeted audience tools let Fellow Barber build marketing lists around individual barbers' clients, enabling personalized campaigns by location, appointment history, and birthday.
- An intuitive email builder made it easy for a small team with no marketing background to produce branded campaigns at scale across all locations.
- Company-wide reporting replaced shop-by-shop tracking, giving managers a unified view of performance across all locations.
Introduction
When Fellow Barber first arrived in 2006, it only consisted of a small shop with two chairs. Today, it boasts twelve locations — six in New York City, four in Los Angeles, and two in San Francisco — along with a line of grooming, styling, and skincare products. And that's not counting the dozens of stores added after a merger with the Rudy's Barbershop chain. To keep clients coming back at that scale, Fellow Barber needed marketing tools built for the barbershop business — and found them in Boulevard's Marketing Suite.
Less talk,
more proof
- 1,000+
- New appointments booked in a single month
- 2
- Months to drive that result with automated campaigns
- 12
- Locations across NYC, LA, and San Francisco
The Challenge: Keeping Clients Engaged Across a Growing Barbershop Chain
Fellow Barber's rapid growth, from one small shop to locations across three cities and a merger with Rudy's Barbershop, meant performance tracking happened shop by shop. Its small team wears many hats, and with no dedicated marketing background in-house, the business needed a way to keep clients engaged and coming back without adding complexity.
The Solution: Barbershop Marketing Software That a Small Team Can Actually Use
In 2020, Fellow Barber began using Boulevard's Marketing Suite alongside its barbershop management software. The suite's automated campaigns, hyper-targeted audience tools, and intuitive email builder gave a small team the power to run salon email marketing at scale — without needing a marketing background.
How We Helped
- Hyper-targeted audiences
- Marketing Suite targets clients by location, birthday, last appointment, and individual barber — enabling personalized campaigns across all locations.
- Intuitive marketing creative
- An easy email builder lets a small team produce branded campaigns at scale without a marketing background.
- Measurable results
- Within two months, automated email campaigns drove over 1,000 new appointments in a single month — from birthday promotions to lost client rescues.
- Beloved by barbers
- Company-wide reporting replaced shop-by-shop tracking, and individual barbers get app alerts for new bookings in real time.
- Dedicated customer support
- A responsive support team with industry experience (their Boulevard rep is also a barber) provides hands-on guidance on the marketing suite and its features.
Fellow Barber
“I’m using Boulevard on a regular basis. I write all of our purchase orders through Boulevard. I’m booking appointments and sending emails. We’re constantly looking back at client profiles. It’s significant because our small team wears many hats, and Boulevard makes every step much easier. Every step is intuitive and useful, even if you have more experience as a barber than a marketer. Boulevard really does do it all!”
