Boulevard vs. Zenoti at a Glance
To help you compare Boulevard and Zenoti, here’s a quick overview of both platforms’ key features.
Features
BOULEVARD
ZENOTI
Scheduling
Smart AI-driven Precision Scheduling™ algorithm, calendar organization, appointment gap prevention, easy client search functions
AI Voice Receptionist, staff and training calendars, scheduling insights
Online booking
Simple online-booking interface, customized client booking experience, optimized calendar syncing, double-booking prevention, integration with Meta platforms and Google Maps
Cross-channel booking, branded booking portals, automated rebooking suggestions, client mobile app
Point-of-sale (POS)
Fully unified payment processing, Boulevard Duo hardware and POS pairing, offset processing fees to clients, multi-payment support, intuitive tipping system, dispute management, capital lending
Self-service kiosk, mobile POS for remote payments, instant invoice generation, buy-now-pay-later support
Built-in marketing and loyalty
Personalized campaign management and analytics, automated SMS and email outreach, customizable memberships and loyalty rewards, automated referral programs
SMS and email marketing campaign analytics, manual referral and loyalty programs
Discount management
Flexible, ad hoc discount configuration, automated discount application at checkout
Limited ability to discount on the fly, Gift card and loyalty support
Access controls and permissions
Role-based permissions, HIPAA-compliant client information systems, granular access control, multi-factor authentication
Role-based permissions, granular access control, multi-factor authentication, HIPAA compliance tools
Reporting
Built-in retail inventory management, sales performance insights
Sales & retail reports, real-time stock visibility, multiple dashboards
Multi-location support
Unified location management, cross-location visibility, location-based retail and service customization
Location suggestions at booking, general multi-location management
Fewer clicks, faster results
Zenoti has a notoriously difficult to use UI with many clicks to accomplish even basic tasks, and it takes weeks to train new staff on how to do their daily jobs using Zenoti. Boulevard stands out for its ease of use. Zenoti customers are often surprised at how quickly their staff get the hang of Boulevard after just a few minutes on the platform.
Thoughtful application of AI and automation
Zenoti markets a lot of AI features, but Boulevard’s AI Precision Scheduling™, the copyrighted tech at the core of the platform, has been learning and improving since 2018. Boulevard also boasts the only truly automated end-to-end referral program in the market. While Zenoti requires multiple manual tracking and reward steps, Boulevard allows fast link sharing, auto-applies new client discounts, and automatically pays out rewards to referrer clients with no effort from your staff.
Integrations
Who Boulevard Is Built For
Self-care businesses of all sizes and specialties can benefit from Boulevard’s comprehensive software. Here are a few kinds of businesses that Boulevard supports best.
Growth-Focused Spas
Growing spas need software solutions that evolve with them, and Boulevard is designed to scale as your business expands. Flexible reporting and customer support that’s always ready to help means it’s easier to turn your business into a franchise or enterprise.
Modern Medspas
Medspas need to balance top-notch hospitality with treatments that require strict documentation and preparation. In addition to revenue drivers like automated text marketing, memberships, and online booking, Boulevard can support your clinical workflows with automated intake forms, charting time-savers, and detailed client photo galleries. In addition, Boulevard’s advanced charting is HIPAA compliant and supports medical director sign-off.
Multi-Location Groups
Boulevard helps multi-location wellness businesses unify their management tasks. Full dashboard customization makes it easier to manage location-specific services and reports without switching programs.
Premium, Brand-Forward Businesses
Luxury salons and other self-care businesses build their reputations around carefully designed client experiences. Boulevard supports that approach with tools to help your team personalize visits, track preferences, and communicate consistently with clients. That way, your team always delivers polished, high-touch experiences that make your brand feel truly premium.
The data to back it up
How to Get Started With Boulevard
If you’re looking to switch from your current salon management platform to Boulevard, here’s how to make the transition seamless:
Get to know your onboarding specialist
You’ll be assigned a dedicated specialist who will learn about your goals and help you through the setup process.
Order any hardware you need
Have all the necessary equipment ready before asking your team to use new software. We recommend an iPad running iOS 15+ to handle check-ins and forms. Your onboarding specialist will help get you set up with the Boulevard Duo POS system.
Transfer all your salon and client data
Create a plan to move over basic information first, such as service and product details, and then transfer data that’s frequently updated (like client records) right before launch.
Customize Boulevard’s settings
Boulevard is designed to be flexible, so it can adapt to your service and client types.
Plan a self-directed learning roadmap
The quicker your team learns how to use Boulevard’s features advantageously, the less disruption clients will see. Along with personalized advice from your onboarding specialist, you can reference Boulevard Academy for self-guided education and check out advanced virtual training sessions.
See How Boulevard Can Supercharge
Your Business
Our personalized demos let you explore Boulevard’s scheduling, client management, and reporting tools so you can see how the platform fits into your operational goals and team workflows.
Learn how Boulevard can take your wellness business to the next level with a free demo.
Get a Demo