Boulevard vs. Zenoti: Choose the Right Beauty Business Software for 2026
Salon and spa management software can streamline your daily work and stop the pile-up of loose ends that block your long-term goals. But they aren’t one-size-fits-all: To really see the benefits, you need to choose the right platform.
This guide breaks down two big names in the beauty and wellness industry: Boulevard versus Zenoti. Both offer the core features you need to run your business—like online booking, marketing support, and POS tools—with plenty of differences that will help you make the best pick for your company.
We’ll compare Boulevard and Zenoti’s features, scalability, and performance to help you choose the best spa software for your growing business.
Boulevard vs. Zenoti at a Glance
To help you compare Boulevard and Zenoti, here’s a quick overview of both platforms’ key features.
Features
BOULEVARD
ZENOTI
Scheduling
Smart AI-driven Precision Scheduling™ algorithm, calendar organization, appointment gap prevention, easy client search functions
AI Voice Receptionist, staff and training calendars, scheduling insights
Online booking
Simple online-booking interface, customized client booking experience, optimized calendar syncing, double-booking prevention, integration with Meta platforms and Google Maps
Cross-channel booking, branded booking portals, automated rebooking suggestions, client mobile app
Point-of-sale (POS)
Fully unified payment processing, Boulevard Duo hardware and POS pairing, offset processing fees to clients, multi-payment support, intuitive tipping system, dispute management, capital lending
Self-service kiosk, mobile POS for remote payments, instant invoice generation, buy-now-pay-later support
Built-in marketing and loyalty
Personalized campaign management and analytics, automated SMS and email outreach, customizable memberships and loyalty rewards, automated referral programs
SMS and email marketing campaign analytics, manual referral and loyalty programs
Discount management
Flexible, ad hoc discount configuration, automated discount application at checkout
Limited ability to discount on the fly, Gift card and loyalty support
Access controls and permissions
Role-based permissions, HIPAA-compliant client information systems, granular access control, multi-factor authentication
Role-based permissions, granular access control, multi-factor authentication, HIPAA compliance tools
Reporting
Built-in retail inventory management, sales performance insights
Sales & retail reports, real-time stock visibility, multiple dashboards
Multi-location support
Unified location management, cross-location visibility, location-based retail and service customization
Location suggestions at booking, general multi-location management
3 Ways Boulevard Stands Out
When it comes to Zenoti competitors, Boulevard is a top choice. Here are five reasons why spas and medspas are switching to Boulevard.
Fewer clicks, faster results
Zenoti has a notoriously difficult to use UI with many clicks to accomplish even basic tasks, and it takes weeks to train new staff on how to do their daily jobs using Zenoti. Boulevard stands out for its ease of use. Zenoti customers are often surprised at how quickly their staff get the hang of Boulevard after just a few minutes on the platform.
Smart defaults vs. complex configuration
Zenoti has a long, rich list of features and settings which allow for high levels of customization. The problem is that those settings can conflict, and it’s easy to create endless loops or overly complicated processes that slow down your staff or clients. Boulevard instead focuses on creating workflows aligned with business best practices. While you don’t have as many bells and whistles, Boulevard focuses on delivering smart insights and optimized experiences for staff and clients alike.
Thoughtful application of AI and automation
Zenoti markets a lot of AI features, but Boulevard’s AI Precision Scheduling™, the copyrighted tech at the core of the platform, has been learning and improving since 2018. Boulevard also boasts the only truly automated end-to-end referral program in the market. While Zenoti requires multiple manual tracking and reward steps, Boulevard allows fast link sharing, auto-applies new client discounts, and automatically pays out rewards to referrer clients with no effort from your staff.
Integrations
Data-Backed Performance Improvements
Businesses that make the switch to Boulevard consistently see measurable benefits within the first year:
Increased retail sales
Accurate inventory management and built-in retail upselling at checkout can significantly boost how much income you’re earning from retail. With Boulevard, spas and medspas collect an average of 34% more income from retail sales and increase retail sales during appointments by 11%.
More services performed
With Boulevard’s automated Precision Scheduling, your business can eliminate awkward schedule gaps to boost income without overloading your staff. Combined with our client experience features, our customers see an increase of 63% more services performed on average.
Fewer cancellations
You can use multiple touchpoints with Boulevard to avoid cancellations and no-shows. By integrating automated appointment reminders and confirmations with two-way client texting, you can reduce cancelled appointments by 6% on average.
Who Boulevard Is Built For
Self-care businesses of all sizes and specialties can benefit from Boulevard’s comprehensive software. Here are a few kinds of businesses that Boulevard supports best.
Growth-Focused Spas
Growing spas need software solutions that evolve with them, and Boulevard is designed to scale as your business expands. Flexible reporting and customer support that’s always ready to help means it’s easier to turn your business into a franchise or enterprise.
Medspas
Whether they’re getting Botox or a body contour, medical spa patients need a professional health care experience that still feels luxurious. Boulevard’s tailored medspa software offers a clean and intuitive interface without sacrificing high-level compliance features that protect your patients’ sensitive health information. Boulevard also offers insight into aesthetic treatment trends so you can keep up with changing client expectations.
Multi-Location Businesses
Boulevard helps multi-location wellness businesses unify their management tasks. Full dashboard customization makes it easier to manage location-specific services and reports without switching programs.
High-Performance Service Teams
All your employees need software that makes their jobs easier rather than adding more to their plates. Boulevard reduces your administrative burden, helping you and your staff manage daily tasks without hassle, improving salon and spa efficiency at every level.
The data to back it up
Success Stories
Want to know how Boulevard might change your business’s trajectory? Let’s take a look at two businesses that trusted Boulevard with their software needs.
Face Foundrié was looking to bring their high-end treatments to more clients by streamlining and expanding their marketing efforts. After switching to Boulevard’s Marketing Suite for automated email campaigns, their revenue increased by $60,000 in the first month alone. Those new marketing features also save them an average of 15 hours every month, so they have more time to focus on helping the clients in their chairs, too.
Hi, skin wanted to expand their business, but they needed help with their operational workflow and reducing burdensome credit card fees. Boulevard stepped in with a transparent and efficient POS system, and worked with Hi, skin to launch Boulevard Offset, a modern solution to help offset high credit card fees. By keeping some of those credit card fees low, the skin care-focused spa saw more revenue from new clients and regular appointments.
What Customers Are Saying
We’re dedicated to helping wellness businesses achieve their goals with less work. Here’s what customers have to say about switching to Boulevard:
Face Foundriè
"Our receptionists pick up Boulevard in like a day versus the old system, where they needed two weeks. The aestheticians love it, it’s super easy to use on their iPad at their station, and the franchisees love being able to control more at their center."
— Cheyanne Thurston, VP of Marketing, Face Foundrié
Sauna House
“Boulevard keeps making improvements. Every other software we worked with, any issue has been filed as a ticket into the void, and then you talk to somebody, and then you have to give them your entire life’s story so they can get caught up to speed with your issue. But with Boulevard, you have people there who get it.”
— Jennifer Richter, VP of Operations, SAUNA HOUSE
How to Get Started With Boulevard
If you’re looking to switch from your current salon management platform to Boulevard, here’s how to make the transition seamless:
Get to know your onboarding specialist
You’ll be assigned a dedicated specialist who will learn about your goals and help you through the setup process.
Order any hardware you need
Have all the necessary equipment ready before asking your team to use new software. We recommend an iPad running iOS 15+ to handle check-ins and forms. Your onboarding specialist will help get you set up with the Boulevard Duo POS system.
Transfer all your salon and client data
Create a plan to move over basic information first, such as service and product details, and then transfer data that’s frequently updated (like client records) right before launch.
Customize Boulevard’s settings
Boulevard is designed to be flexible, so it can adapt to your service and client types.
Plan a self-directed learning roadmap
The quicker your team learns how to use Boulevard’s features advantageously, the less disruption clients will see. Along with personalized advice from your onboarding specialist, you can reference Boulevard Academy for self-guided education and check out advanced virtual training sessions.
See How Boulevard Can Supercharge
Your Business
Our personalized demos let you explore Boulevard’s scheduling, client management, and reporting tools so you can see how the platform fits into your operational goals and team workflows.
Learn how Boulevard can take your wellness business to the next level with a free demo.
Get a Demo
Frequently Asked
Boulevard is intuitive and comprehensive. It’s particularly helpful for spas and medspas looking to grow their business while keeping the client experience in the forefront. Zenoti is a better fit for established franchises because of its complicated administrative processes.
Yes. Boulevard is well-known for being easy to use while still offering full personalization, especially compared to Zenoti’s longer and more complicated onboarding process.
Boulevard is highly scalable, offering a simple, unified interface and multi-location support for enterprises. While Zenoti was designed for enterprise self-care businesses, it’s known for having a steep learning curve.
Yes, Boulevard has plenty of medspa-specific features. It supports medspas with advanced service management, HIPAA-compliant workflows, and medical-standard client support.
Boulevard makes the migration process easy. Reach out and we’ll handle all the administrative details so you can make the switch without the stress.
Ready to join Boulevard? Get a demo