6 Medspa Membership Ideas for Success

6 Medspa Membership Ideas to Keep Clients Coming Back

The right medspa membership program can make the difference between a customer who visits once and a happy regular—and more regulars means more consistent income and a stronger customer community. But in order to reap the benefits, your offering needs to stand out.

In this guide, we’ll give you the lowdown on our favorite medspa membership ideas, including perks to include, structures that keep customers hooked, and a step-by-step guide to creating and managing your program.

Ways You’ll Benefit From a Medspa Membership Program

Medspa membership programs encourage customers to visit more often via freebies, discounts, and other incentives. Here are a few benefits of offering this kind of loyalty-boosting program.

Steady, Predictable Income

Seasonal services and passing trends mean making consistent income is tough for medspas, which also makes long-term planning difficult.

Let’s say your clients who book chemical peels do so occasionally, based on their changing needs and schedules. Without a predictable schedule, you can’t rely on a set amount of income every month to invest in new equipment or staff training. Memberships with set monthly or annual fees mean you have a set amount of money you can count on, giving you extra breathing room and the ability to plan ahead.

More Repeat Visits

People lead busy lives. Not having the time to schedule regular sessions or fit them into a monthly budget can lead to more sporadic visits. A well-designed membership program helps address these challenges.

Membership program structures make regular visits more accessible, thanks to the long-term savings. It also motivates clients to make your medspa a core part of their self-care routine. For example, if a client has a prepaid membership with discounted Botox treatments, they’re more likely to come back every three months to get the most out of their membership.

Customizable Perks and a Better Client Experience

Beauty, health, and wellness treatments are personal, and membership programs are most successful when they account for individual preferences. Tailored memberships and packages let clients choose exactly what they want to get, so they’ll be more likely to come in often.

Customizable packages and tiered memberships that match clients’ self-care strategies can give loyal customers a truly special experience, allowing them to invest in all the treatments they actually want and nothing they don’t.

6 Effective Medspa Membership Ideas

Whether you’re establishing a new loyalty program or looking to improve your medspa memberships, you need to offer something that sets you apart from your competitors.

Here are six of our favorite medspa membership ideas.

1. Exclusive Access and VIP Experiences

The best medspa memberships play into the indulgence of self-care to create a sense of exclusivity and luxury. Offering special “Members Only” perks makes your existing members feel like they’re part of a club, and it can also act as a form of fear-of-missing-out (FOMO) marketing, encouraging new clients to get in on the fun.

Make your paying members feel special with some of the following exclusive perks:

• Reserved lockers

• Invite-only workshops and social events

• Early access to new treatments

• Premium amenities, like personalized robes or fresh juices

2. Referral Bonuses and Household Incentives

There’s a whole world of potential clients that can be reached through referrals and household incentives. The best referral programs benefit both existing clients and newcomers.

Referral incentives include:

• Sign-up bonuses for referred visitors

• Discounted or complimentary treatments for existing members who give referrals

• Friend and family discounts

• Bring-a-friend VIP events

3. Membership Tiers

Tiered membership options give clients flexibility based on their self-care goals and finances. They might buy in at different rates (with more expensive programs offering more benefits) or move up the ranks to unlock more benefits as they spend more at your medspa.

Here’s an example of an effective tiered membership program:

• Basic membership: A 10% discount on all treatments and products, priority booking, and a birthday credit for a facial or massage.

• Premium membership: A 15% discount on all treatments and products, a monthly credit for a basic treatment (like a facial, body scrub, or massage), a reserved locker, and household discounts.

• VIP membership: A 20% discount on all treatments and products, personalized robes and towels, invites to VIP events, advanced access to innovative treatments, and a monthly credit for a premium treatment (like dermal filler, Botox, or microneedling).

Keep the language around your tiers simple. Making it too complicated can confuse people when they’re trying to decide how to subscribe, lowering the chance they’ll follow through on joining your membership program. 

4. Flexible Payment Plans

Payment plans help clients splurge on expensive treatments they might not afford otherwise. In general, annual payments give you a larger amount up front and save clients the most money, while shorter-term payments make your monthly income more consistent and give them a chance to try out your services without a large commitment.

5. Credits Toward Future Treatments

A credit system lets clients collect points with each session, which they can use for future treatments. This loyalty program-style offering does two important things for your medspa:

• It incentivizes frequent visits, encouraging clients to regularly schedule sessions so they can build up points.

• It boosts retention, since clients have a reason to keep coming back.

6. Birthday/Anniversary Treats and Limited-Time Appreciation Perks

Special event perks are a fun, personalized way of developing strong relationships with your clients. Keep a record of your members’ birthdays and first-visit anniversaries to offer unique treats and discount packages, like:

• A small gift: A popular product, sweet treat, or branded mug.

• A special credit: A free facial, free laser treatment on a small area, or a discounted treatment of choice.

You can also offer limited medspa membership packages for certain times of the year, like a “holiday special” or “summer refresh” package.

Creating a Successful Medspa Membership Program

A great program is based on more than fun perks—it’s also intentionally designed and implemented. Here are a few things to keep in mind when creating a membership program.

Figure Out Your Membership Model

There are several ways to launch an effective membership model that helps you and your customers, but the right one depends on your business goals.

Here are some of the most popular medspa membership models:

• Tiered model: Multiple membership levels mean people can choose one that suits their budget and adjust their package as their budget changes. On your end, this offers more consistent cash flow.

• Credit model: A small monthly fee allows clients to earn credits for future purchases, which encourages repeat business.

• Specialized model: Special perks based on different treatment categories (like skin, hair, and body) create a super customized medspa membership program. 

Choose and Set Up Membership Management Software

No matter how complex or structured your membership is, scalable software can simplify your processes and help you stay organized. Choose software that streamlines managing membership data and improving the client experience.

Medspa software like Boulevard’s Memberships and Packages solution allows you to track memberships, automate renewals, and send personalized reminders in one unified platform.

Create the Right Pricing Strategy

You’ll need the right pricing strategy to stay competitive and profitable. To know how much you can offer, start by detailing all of your overhead costs (including ongoing costs for labor, products and equipment, and training). Then, you can model ROI for different programs. For example, if your monthly income right now is already close to your overhead costs, a “buy now, pay later” flexible payment plan for your most common services might not be the best place to start.

Understanding the latest industry trends can help you narrow down what programs your clients would actually use. Launching a new membership that gives customers rewards for every five microdermabrasion sessions isn’t as likely to take off as the same offer for the latest in laser therapy. 

Your client base makes a difference in ROI, too: A medspa with a lot of college-age customers might have more sign-ups for a membership with discounts on hydrafacials and premium juices, while a medspa with an older target demographic might have more success with Botox credits and referral programs.

Build a Promotion Strategy and Track Results

A good promotional strategy needs to put your brand in front of faces, whether that’s through text and email alerts, social media ads, or influencer marketing. Comprehensive medspa management platforms like Boulevard’s Marketing solution help you consolidate your promotional efforts to reach existing and prospective clients.

Build and Scale Your Brand Loyalty With Boulevard

A medspa membership program is a great way to build a strong community around your brand, leading to long-term success. And the right software makes all the difference in implementing it. 

Boulevard for Medspas is an all-in-one, data-driven customer experience platform. We take the stress out of managing memberships, booking and scheduling, and record-keeping while helping you grow and retain your client base.

FAQ

What’s a Medspa Membership Program?

Medspa membership programs are subscription-based services provided by medical spas that reward clients with perks and/or discounts in exchange for a recurring fee.

What Are the Different Types of Membership Programs? 

Some of the most common types of membership programs include tiered memberships, credit systems, and hybrid programs that combine them.

How Frequently Should a Spa Review or Update Its Membership Offerings?

Spas should review their membership structure at least once a year to see if its popularity is worth the investment and make updates as necessary. Quarterly audits are a good idea to keep on top of trends throughout the year.