Memberships and packages have become one of the most powerful tools for driving client retention, boosting revenue, and building long-term loyalty across the beauty and wellness industry. Whether you run a salon, spa, medspa, barbershop, or nail studio, the key to success isn’t just offering a program—it’s creating one that feels personal and valuable to your clients.

At Boulevard, we make it easy to design, launch, and manage memberships, but lasting success goes beyond the setup. It’s about understanding what motivates your clients, crafting programs that fit their lifestyle, and empowering your team to confidently communicate their value.

In this article, we’ll break down the benefits, best practices, and real-world examples that show how a tailored membership strategy can transform your business—no matter your size or specialty.

Why Memberships Matter

Memberships are one of the most effective ways to build consistent revenue and lasting relationships. They turn occasional visits into regular appointments, transforming your business from a service provider into a part of your client’s self-care routine.

Across all businesses using Boulevard, top-performing membership programs:

• Generate up to 72% of total business revenue

• See 88% higher client retention rates than non-members

• Lead clients to book 3x more appointments per year

• Increase retail spending by 75%

And when clients stay consistent, your staff wins, too. Locations with strong membership performance see 22% higher monthly revenue per service provider.

The takeaway? Memberships aren’t just about recurring billing—they’re about creating reliable relationships and stable, predictable income.

Why Every Vertical Can Benefit

Whether you’re running a medspa, salon, barbershop, spa, or nail studio, there’s a membership model that fits your business.

• Medspas thrive on consistent treatments and client progress—perfect for monthly facial or injectable memberships.

• Salons benefit from blowout or color memberships that encourage frequent visits and steady stylist bookings.

• Barbershops can create grooming clubs that turn regulars into loyal members.

• Spas build self-care routines with monthly massage or facial memberships.

• Nail salons can offer mani pedi packages that keep clients polished and coming back.

No matter your vertical, the result is the same: predictable revenue and loyal, engaged clients.

The Hidden Power of Memberships

Memberships do more than just increase sales—they shift the mindset of both clients and staff.

• For clients, memberships create a sense of belonging and routine. Their self-care becomes a habit, not a splurge.

• For businesses, they provide reliable income and stronger client relationships.

• For teams, they create upsell opportunities and help service providers plan their books with confidence.

Educate Your Team: The Make-or-Break Factor

Even the best membership program will underperform if your staff doesn’t understand how to present it. Training your team to speak confidently about membership benefits is essential.

Here’s how education can make or break your upselling success:

• Empower staff with talking points: They should clearly explain what’s included, how clients save, and what makes the offer special.

• Connect the membership to the client’s goals: For example, “Since you come every three weeks for a blowout, our monthly membership could save you $25 per visit.”

• Role-play common scenarios: Give your team confidence to handle objections or questions with ease.

• Celebrate member milestones: Recognition encourages both clients and staff to stay engaged.

When your staff truly believes in the value of the program, it shows—and clients say yes.

Membership vs. Packages: What’s the Difference?

Both memberships and packages strengthen client loyalty, but they serve different purposes.

Pro tip: Offer both! Many businesses use memberships for steady revenue and packages for special promotions or seasonal boosts.

Common Membership Types

Boulevard supports flexible membership models to suit any business style:

1. Voucher Memberships – Clients receive a set number of service vouchers each term (e.g., 2 blowouts per month). Perfect for predictable, repeat services.

2. Account Credit Memberships – Clients receive a dollar value to spend each month (e.g., $100 “beauty bank”). Encourages customization and higher spending.

3. Unlimited Memberships – Clients can access certain services as often as they like within a term. Ideal for wellness-focused or high-frequency services.

Each structure can be tailored to your business goals—whether that’s maximizing volume, promoting flexibility, or driving consistent engagement.

Real-World Examples Across Verticals

💆 Spa:

Glow & Relax Membership – $99/month for one facial or massage + 10% off add-ons.
Creates steady bookings and a self-care routine clients love.

💇 Salon:

Unlimited Blowout Membership – $200/month for unlimited blowouts + retail discount.
Encourages frequent visits, builds stylist loyalty, and increases product sales.

🧖 Medspa:

Hydrafacial Membership – $250/month for one treatment + VIP product pricing.
Drives consistent skincare progress and higher-ticket upsells.

✂️ Barbershop:

Haircut Club – $50/month for one cut + discounts on products.
Keeps chairs full and clients loyal.

💅 Nail Lounge:

VIP Mani-Pedi Membership – $125/month for two sets + 20% off extras.
Promotes routine visits and boosts retail add-ons.

Best Practices for Designing a Winning Membership

To make your membership irresistible and sustainable:

1. Keep it simple – Clients should instantly understand what they’re getting.

2. Offer real value – Savings or perks should feel meaningful, not token.

3. Create exclusivity – Members-only benefits make clients feel special.

4. Automate communication – Send renewal reminders, birthday perks, and usage updates to keep clients engaged.

5. Track and adjust – Review performance quarterly to identify what’s driving the most retention and profit.

Why Education + Execution = Success

Launching a membership is just the start. Maintaining engagement takes communication, consistency, and staff buy-in.

Your front desk, providers, and management team should all be fluent in your membership program—what it includes, how it benefits clients, and how it supports your business goals. When everyone is aligned, selling memberships becomes a natural extension of great service, not a pitch.

Bringing It All Together

Memberships and packages aren’t one-size-fits-all. They’re adaptable tools that meet your business where it’s at. Whether you’re offering unlimited blowouts, curated skincare programs, or VIP nail memberships, the goal is the same: build loyalty, simplify scheduling, and increase lifetime client value.

By pairing strong membership design with consistent staff education, you’ll create a client experience that’s as seamless as it is rewarding—turning first-time visitors into lifelong advocates.

Ready to get started?
Visit Boulevard Academy to watch Building Loyalty Through Tailored Memberships & Packages and access step-by-step guides for designing programs that match your brand, your clients, and your growth goals.