How Spoke & Weal Uses Boulevard to Bring the Energy of Fashion Week to Clients
Spoke & Weal was founded to bring the creativity and energy of Fashion Week to everyday salon experiences. With ten locations nationwide, founder Christine Thompson needed software that matched her vision—elevated, consistent, and stylist-friendly. After struggling with clunky systems and booking glitches, she found the perfect fit in Boulevard. By streamlining operations, enhancing the client experience, and scaling seamlessly across locations, Boulevard empowered Spoke & Weal to stay focused on what matters: artistry, service, and growth.
Related Posts

Drive Salon Revenue with the Right Pricing Strategy
If you can strike the right balance, your salon’s pricing strategy will increase profit margins and enhance client satisfaction.
Read Article
5 Signs Your Beauty Business Is Primed for Next-Level Growth
Whether you’re expanding a salon or purchasing a new location, the decision to grow is complex. Here are five signs that you’re ready to take the plunge.
Read Article
Diverse Clientele, Diverse Services: Expanding Services to Meet Inclusive Needs
Your beauty business wants to be more inclusive — but does it walk the walk? Discover how you can embrace diversity with expert tips from Sabrina Robinson.
Read Article
Guide to Choosing a Salon Appointment App in 2026
Learn top tips for choosing a salon appointment app, see what features and benefits to look for, and compare four popular tools to find the perfect fit.
Read Article
Festivus for the Rest of Us: Airing Beauty Pros' Biggest Grievances
Festivus is the perfect time of year to air your grievances, and beauty professionals have a lot to get off their chests.
Read Article
Pros and Cons of Laser Hair Removal: A Guide for Professionals
Discover the pros and cons of laser hair removal, from safety to results, so your spa can evaluate if it fits your business before expanding your services.
Read Article
How to Beat the January Blues & Sustain Holiday Growth Year Round
Many businesses experience the January blues after an increase in sales during the holidays. Learn to keep sales steady year-round.
Read Article
Your Website IS Your Front of House: Here's How to Give It a Makeover
Looking to upgrade your beauty business’ website? From the benefits to the step-by-step process, here’s everything you need to know.
Read Article
5 Tips for Multi-Location Medspa Businesses
Learn how to manage and grow a multi-location medspa business.
Read Article