How Spoke & Weal Uses Boulevard to Bring the Energy of Fashion Week to Clients

Spoke & Weal was founded to bring the creativity and energy of Fashion Week to everyday salon experiences. With ten locations nationwide, founder Christine Thompson needed software that matched her vision—elevated, consistent, and stylist-friendly. After struggling with clunky systems and booking glitches, she found the perfect fit in Boulevard. By streamlining operations, enhancing the client experience, and scaling seamlessly across locations, Boulevard empowered Spoke & Weal to stay focused on what matters: artistry, service, and growth.

Related Posts

How Barbershop Books is Bridging the Literary Gap, One Trim at a Time

Discover how one educator started a movement to improve childhood literacy among vulnerable groups and put diverse stories into students’ hands.

Read Article

6 Steps to Turn Your Medical Aesthetic Practice into a Scalable Business

Jessica Hunter shares a clear, six-step roadmap for transforming a medical aesthetic practice into a scalable, sellable business—focusing on financial visibility, provider diversification, systems, reporting, hiring, and strategic marketing.

Read Article

Hair Salon Social Media Strategy: A Complete Guide

This complete guide to hair salon social media strategy will help you set goals, create content, and make an impact on your business.

Read Article

4 Inspiring Boulevard Customers Leading With Pride All Year Long

These four Boulevard customers take the concept of pride beyond a single month, creating a safe and welcoming environment for their communities.

Read Article

How Technology Supports the Welcome Stage of the Client Experience

Welcome clients to your beauty business with a friendly staff, an efficient check-in procedure, and some technological tools to streamline the process.

Read Article

Who Says Makeup's Not for Men? 5 Products That Help Guys Get Glam

It’s a brave new world where everyone can express themselves through makeup! These are the 5 essential products men need to get into makeup.

Read Article

How Spoke & Weal’s Stylist-Forward Approach Is Disrupting the Salon Industry

Discover how Spoke & Weal gives its hairdressers the opportunity to explore their passions in an energetic and collaborative environment.

Read Article

How to Improve Spa Profit Margin

Boosting revenue and managing costs to increase your spa profit margin sounds simple. It’s also not complicated.

Read Article

Responding to Client Reviews: Turning Feedback Into Opportunities

Learn how responding to online reviews — both positive and negative — can attract new business and build authentic connections with current clients.

Read Article

Looking for more industry trends, tips, and insights?