Whether your salon just cut the ribbon for its grand opening or has been a neighborhood staple for decades, one of the biggest challenges that any salon faces is acquiring new clients. If you’re one of those lucky and select salon owners who has more business than you can handle, congratulations. You can skip this article and go straight to other posts with our advice on how to craft an expansion plan for your business or how to recruit talented staff to join your team.
But for most of you, client acquisition remains front and center. That’s why, as part of our in-depth research report on the attitudes, preferences and behaviors of today’s salon clients, we studied the ways that people find new salons. The report provides invaluable insights to help salon owners like you understand how and where to focus your client acquisition efforts. Here’s what we found.