Boulevard vs. GlossGenius: Built to Scale
Salon and spa management software can simplify your daily work, strengthen the client experience, and give your business the tools it needs to grow. But not every platform is built for the same type of business: To get the most from your software, you need to choose the right fit.
This guide breaks down two popular platforms for beauty and wellness businesses: Boulevard versus GlossGenius. Both offer core features like online booking, payments, and client management, with differences in their tools, flexibility, and approach to business growth.
We’ll compare Boulevard and GlossGenius across features, scalability, and performance to help you choose the right software for your growing business. As you compare, take a look at everything included in your Boulevard subscription.
Boulevard vs. GlossGenius at a Glance
Here’s a quick view of how the two platforms compare before we get into the details.
Overview
GlossGenius
Best for
Team model
Scheduling
Growth support
Boulevard vs. GlossGenius: Key Differences
Choosing between Boulevard and GlossGenius comes down to where your business is headed. GlossGenius keeps things simple for independent providers with little tech overhead. Boulevard is built for the moment you add employees, booth renters, services, or locations and need one system to manage it all. Here’s how the two compare.
Feature
GlossGenius
Business fit
Scheduling and calendar optimization
Team management and scalability
Marketing tools and automation
Reporting and analytics
Booking experience
Medspa readiness and HIPAA compliance
Support model
Looking into software options for your beauty business? See how Boulevard compares with Meevo and Vagaro management software, too.
Why switch to Boulevard?
More Control for Busy Calendars and Growing Teams
Boulevard can simplify your daily workflows and help you build a foundation for future growth:
- 1.
Handle complex calendars with Precision Scheduling™: Boulevard’s online booking tool leads clients to appointment times that make better use of your capacity, resources, and revenue needs.
- 2.
Stay in control as teams and locations expand: Multi-location and enterprise operators can centralize salon management to check on and compare locations from one place.
- 3.
Make marketing hyper-focused with connected client data: Segmented, branded email and text campaigns use client data you’re already collecting to drive bookings.
- 4.
Turn performance data into smarter decisions: Flexible reporting and industry-specific support gives operators visibility and expert guidance to grow their businesses.
- 1.
Handle complex calendars with Precision Scheduling™: Boulevard’s online booking tool leads clients to appointment times that make better use of your capacity, resources, and revenue needs.
- 2.
Stay in control as teams and locations expand: Multi-location and enterprise operators can centralize salon management to check on and compare locations from one place.
- 3.
Make marketing hyper-focused with connected client data: Segmented, branded email and text campaigns use client data you’re already collecting to drive bookings.
- 4.
Turn performance data into smarter decisions: Flexible reporting and industry-specific support gives operators visibility and expert guidance to grow their businesses.
Built for Teams, Not Just One Calendar
Most businesses on GlossGenius start with one provider and one calendar. As you grow, you need to manage employees and independent contractors side by side, control who sees what, and pay everyone correctly. Boulevard centralizes staff and contractor management with role-based permissions and multi-merchant payments, so booth renters and employees can work within the same system. Reporting scales with you, from each provider’s weekly KPIs to company-wide performance.
Businesses That Benefit From Boulevard
Solo pros hiring their first team members
Add providers and scale your operations without rebuilding your setup.
Salons mixing employees and booth renters
Manage both in one system, with the right permissions for each, and pay everyone correctly with multi-merchant payouts.
Spas and medspas with complex service menus
Keep calendars full with smarter scheduling and resource management.
Multi-location operators
Compare and manage every location from one place, with reporting that rolls up company-wide.
The Impact of Switching To Boulevard
A list of Boulevard and GlossGenius pros and cons helps you break down useful features. But the data shows what changing platforms can mean for your business operations.
Salons and medspas that adopt Boulevard see measurable gains in their first year, with stronger booking performance and more revenue from each client visit:
- more booked services
- 16%1
- fewer no-shows and late cancellations
- 71%1
- more retail sales
- 18%1
- jump in gratuity from clients
- 24%1
1 Average impact T+90 days after switching to Boulevard
To see what Boulevard could mean for your business, use our ROI Calculator to estimate your potential return. The latest industry trends and statistics can give you relevant context to understand what you might gain.
The Results Businesses See
With Boulevard
$127K
revenue added in a single year
900
more appointments booked
With Boulevard, Willow & Birch added $127,000 in revenue and booked 900 more appointments in a single year.
Jessica Kocurek
Owner at Willow & Birch Salon, Spa, and Boutique
Saije Esthetics saved $500 per month after switching to Boulevard, freeing up cash to invest in a new CO2 laser and expand its service offerings.
Kieran Baily
Master Hydrafacialist and Owner of Saije Esthetics
$500
saved per month
What Customers Are Saying
Boulevard helps businesses thrive. Real clients think so, too:
Our manager told me that she LOVES Boulevard this morning! There is always some resistance to change, but it is wonderful to see people loving the software. This is a great product and we are so excited about the future with it!
Ben Stevens, Owner,
Journey Salon and Day SpaWe have been loving Boulevard at RUMA! Scheduling has been much more efficient and organized since we made the switch… patient communication through Boulevard is extremely easy and has truly alleviated a lot of stress on my team!
Shelby Miller, DNP, FNP-C,
Owner, RUMA Aesthetics
Everything You Need in One Connected Platform
Apple Calendar
Facebook
Google Calendar
Green Circle Salon
Instagram Book Now
Okta SSO
OPERA PMS
QuickBooks Online
Reserve with Google
Shopify
Vish
Zapier
How to Switch From GlossGenius to Boulevard
Book a demo
See how Boulevard fits your business and team structure.
Plan your migration
Work with a dedicated onboarding team to map out your move.
Transfer your data
Bring over your clients, services, and staff details.
Train your team
Get everyone ready with Boulevard Academy.
Go live with support
Launch with live agents and Live Chat ready to help.
FAQ
GlossGenius offers affordable plans that address the straightforward needs of solo beauty professionals with in-depth features available across high-tier subscriptions. It doesn’t have as many customization features as other platforms, which can limit flexibility for your specific business needs.
Boulevard’s higher cost reflects its purpose-built medspa and salon software features. For growth-focused businesses, Boulevard’s Precision Scheduling™, deep operational controls, and enterprise-ready platform streamline more complex business processes, which can eliminate the need for costly integrations and disconnected tech suites.
Outgrowing GlossGenius? Boulevard Is Built for What’s Next.
Bring your clients, services, and team to a platform designed for growing salons, spas, and medspas, with dedicated onboarding to make the switch easy.