Boulevard vs Meevo: A Complete Comparison for Salon Owners
Running a salon or medspa is no easy feat, and as you grow, the work keeps piling on. To stay ahead, you’ll need a robust management platform with seamless scheduling, organization, POS, and data-handling options.
This guide compares two popular tools: Boulevard versus Meevo. We’ll look at their features and long-term growth potential to help you decide which is the best salon software for your business.
Boulevard vs. Meevo at a Glance
Before we get into the details, here’s a high-level overview of what these two platforms offer.
Features
BOULEVARD
MEEVO
Core features
Appointment scheduling, POS, client profiles, inventory management, reporting, marketing tools, workflow automation
Online appointment booking, POS, inventory management, marketing tools, workflow automation
Client experience tools
Online booking, automated reminders, customizable intake forms, robust memberships, packages, two-way messaging, native marketing and charting features
Online booking, customizable documents, limited memberships, two-way messaging, marketing and charting third-party integrations
Scheduling capabilities
AI-powered smart scheduling maximizes revenue, reduces booking gaps, and supports complex, multi-location workflows
Real-time booking tools designed to optimize staff schedules and support multiple locations
Reporting and analytics
Built-in reporting tools and customizable templates to track revenue, operations, and performance
Customizable dashboards and built-in reports that cover sales, service, and staff performance
Payment processing
Fully integrated payment processing and hardware, POS system that supports card-on-file, memberships, automated checkout, and tipping
Contactless, online, and app-based payments, including memberships and card-on-file
Pros
Modern, easy-to-use, workflow-focused design, and client experience and business management tools
Legacy salon software platform with broad feature set and customizable options
Considerations
Requires onboarding for teams transitioning from manual systems or simpler platforms
Steep learning curve and lack of a user-friendly interface
Onboarding and support
On-demand training via Boulevard Academy, live webinars, plus support across chat, email, and phone
Implementation specialists, educational documents, and in-app help
Ideal business type
Salons, medspas, and wellness businesses focused on premium client experiences and operational efficiency
Salons and spas in need of a customizable management system
Boulevard and Meevo Compared: 4 Key Categories
Both salon management software options cover the fundamentals beauty and wellness businesses need for day-to-day operations. But each has unique strengths and weaknesses, so here’s how they compare in key areas.
Client Experience
Boulevard’s salon management software helps businesses create premium experiences at every client touchpoint through sophisticated marketing, memberships and detailed client profiles. Plus, the Client Accommodation feature allows your team to set custom prices and service durations for specific clients, so preferences automatically apply to future appointments.
Meevo also supports customizable profiles, letting you define fields to record whatever matters most to your business. You can use two-way texting (although this feature relies on a separate platform and doesn’t save chats directly to client profiles).
Booking and Scheduling
Boulevard’s Precision Scheduling™ feature leverages AI to suggest optimal booking times for appointments based on real service patterns. By analyzing a wide range of factors, such as appointment lengths, historical busy trends, and revenue potential, this smart system offers the times that maximize your revenue and staff utilization.
Meevo’s intelligent booking adjusts appointment timing based on provider speed, although this feature is more focused on modifying appointment length than proactively organizing your full salon calendar. This platform also offers family booking and waitlist options.
Support and Onboarding
Boulevard provides your team with a guided onramp, led by a dedicated Onboarding Specialist who helps you set up the platform and configure workflows. This specialist acts as a project manager and advisor during the transition, coordinating tasks like system setup, data migration, and training. You also get access to ongoing educational resources and training sessions via Boulevard Academy.
Meevo provides structured onboarding and dedicated specialists, although you’ll need to do some more administrative work since data migration relies on manual excel templates. After setup, you can reference Meevo’s training and education resources (like tutorials and webinars) to better understand how to use the software effectively.
Infrastructure and Growth
Boulevard is a cloud-based platform designed for multi-location, high volume service, with automation features that centralize data into actionable insights and reduce administrative costs as your business grows. For instance, when customers book online, the platform automatically creates a new client profile or updates the existing one—no admin power needed.
Meevo also offers a centralized, cloud-based hub that’s suitable for multi-location businesses. But some of Meevo’s key tools depend on third-party integrations instead of being built directly in the platform. This could be a concern for growing salon businesses, since having features spread across various platforms tends to add friction, create data inconsistencies, and silo information.
Integrations
How Switching to Boulevard
Improves Performance
Because Boulevard is a high-performance, all-in-one platform, beauty and wellness businesses that switch from Meevo often see measurable impacts like:
More tips
Your salon can accept gratuity from clients at several touchpoints, including online booking and checkout. In their first year using Boulevard’s robust gratuity settings, former Meevo users receive on average 9% more tips.
Smart scheduling
With Boulevard’s Precision Scheduling™, you can achieve a reliably full calendar that leads to more predictable revenue—after switching from Meevo to Boulevard, salons and medspas see an average 29% increase in services performed.
Businesses That Benefit From
Boulevard’s Management Features
Whether you manage a small hair salon or a medspa enterprise with dozens of locations, Boulevard easily adapts to your current needs and long-term growth goals. Here’s how Boulevard’s all-in-one scheduling, client management, and POS system supports beauty and wellness businesses across different stages of growth and operational complexity.
Growth-Focused Salons
If you’re focused on building your salon’s client base or expanding into new locations, you need to reliably automate manual work and centralize your data. Boulevard gives you clear visibility into bookings and staff performance, thanks to comprehensive reporting tools. And as appointment volume increases, Boulevard’s scheduling tools and automation options help your salon maintain efficiency without sacrificing service quality.
Modern Medspas
Medspas need to balance top-notch hospitality with treatments that require strict documentation and preparation. In addition to revenue drivers like automated text marketing, memberships, and online booking, Boulevard can support your clinical workflows with automated intake forms, charting time-savers, and detailed client photo galleries. In addition, Boulevard’s advanced charting is HIPAA compliant and supports medical director sign-off.
Multi-Location Groups
Boulevard brings client data, inventory management, and scheduling into a one user-friendly system, which allows you to manage multiple locations as if they were a single, cohesive unit. With standardized workflows and real-time visibility, your staff can uphold a consistent client experience across every touchpoint. Plus, location-level reporting, controls, and planning tools allow management to zero in on location-specific trends.
Premium, Brand-Forward Businesses
Luxury salons and other self-care businesses build their reputations around carefully designed client experiences. Boulevard supports that approach with tools to help your team personalize visits, track preferences, and communicate consistently with clients. That way, your team always delivers polished, high-touch experiences that make your brand feel truly premium.
The data to back it up
Real Success Stories from Boulevard Customers
The sign of a successful salon management platform is how its systems perform once they’re part of your daily operations. Here are two examples of former Meevo customers that demonstrate what transitioning to Boulevard can offer your salon.
Willow & Birch sought salon and spa software that would streamline operations and remove friction from the client experience. Boulevard’s automated marketing suite helped this business tighten up its marketing and booking systems. As a result, Willow & Birch saw revenue improve by $127,000 and added an extra 900 appointments to its books in one year.
Saije Esthetics had client data, POS systems, and marketing spread across several platforms, slowing down work and resulting in lost data. With Boulevard, owner Kieran Bailey consolidated operations and saved her medspa $500 each month. With the extra savings, Bailey was able to purchase a new CO2 laser to further improve services and revenue.
What Customers Say About Boulevard
Let’s see what the Boulevard software’s happy reviewers have to say:
Charles Ifergan Salon
“Boulevard helped us solve our scheduling issues, saved hours of time on payroll, and we’re just scratching the surface of all the features this platform has to offer.”
— Phillipe Ifergan, Charles Ifergan Salon
Tesler Salon
“There was no competition. I knew we needed Boulevard in our salon. As soon as we saw it work, how easy it was… they nailed it. I love this company.”
— Adriana Tesler, Owner, Tesler Salon
Hairroin Salon
"Finally, a platform that my stylists AND my clients love because of the ease of navigation and booking. The intuitive reporting provides me with the insight I need to operate my salon and better coach my team."
— Janine Jarman, Owner, Hairroin Salon
How to Get Started With Boulevard
If you’re looking to switch from your current salon management platform to Boulevard, here’s how to make the transition seamless:
Get to know your onboarding specialist
You’ll be assigned a dedicated specialist who will learn about your goals and help you through the setup process.
Order any hardware you need
Have all the necessary equipment ready before asking your team to use new software. We recommend an iPad running iOS 15+ to handle check-ins and forms. Your onboarding specialist will help get you set up with the Boulevard Duo POS system.
Transfer all your salon and client data
Create a plan to move over basic information first, such as service and product details, and then transfer data that’s frequently updated (like client records) right before launch.
Customize Boulevard’s settings
Boulevard is designed to be flexible, so it can adapt to your service and client types.
Plan a self-directed learning roadmap
The quicker your team learns how to use Boulevard’s features advantageously, the less disruption clients will see. Along with personalized advice from your onboarding specialist, you can reference Boulevard Academy for self-guided education and check out advanced virtual training sessions.
See How Boulevard Can Supercharge
Your Business
Our personalized demos let you explore Boulevard’s scheduling, client management, and reporting tools so you can see how the platform fits into your operational goals and team workflows.
Learn how Boulevard can take your wellness business to the next level with a free demo.
Get a Demo
Frequently Asked
Boulevard appeals to growing salons and medspas because key workflows like booking and reporting operate within the same platform. Keeping all your systems connected means data generated from daily operations stays in one place, so it’s easier to track performance and make smart decisions as the business grows.
Boulevard includes centralized tools designed for multi-location wellness businesses. You can access client profiles, schedules, and operational data via the cloud, which keeps records and workflows more consistent. Plus, Boulevard's Premier plan lets you add unlimited users and supports high storage and marketing volumes.
Switching salon management systems always requires some legwork, but Boulevard provides the structure you need to transition smoothly. New customers work with a dedicated Onboarding Specialist who helps configure the platform and guides your team through training.
Ready to join Boulevard? Get a demo