How RUMA Aesthetics Reduced Payroll From Hours to Minutes With Boulevard
Shelby Miller, DNP, FNP-C, is a rock star in the medspa world. Her knowledge and expertise as a top-in-the-nation medical aesthetic injector, trainer, and conference speaker have earned her acclaim as one of the preeminent talents within the industry. In 2018, she founded RUMA Aesthetics to provide a personalized, high-end, and modern approach to facial aesthetics. The business started lean but has since grown into a 16-room location that’s constantly adding new departments, machines, providers, and (most importantly) clients. Read on to learn how Boulevard supported this growth.

Related Posts

How to Develop a Profitable Menu of Spa Services
Looking for spa menu ideas? Read this guide to learn what to prioritize for your business and find real-life examples from successful spas.
Read Article
Diverse Clientele, Diverse Services: Expanding Services to Meet Inclusive Needs
Your beauty business wants to be more inclusive — but does it walk the walk? Discover how you can embrace diversity with expert tips from Sabrina Robinson.
Read ArticleHow to Drive Medspa Revenue With Microcurrent Facial Device Treatments
Here’s what medspa owners need to know about microcurrent facial devices, from equipment selection and pricing to packaging for recurring revenue.
Read Article
Best Salon Software: How to Choose the Right Platform
Boulevard breaks down the best salon software: what features to look for, how top platforms compare, and why client experience should drive your decision.
Read Article
Mother-Daughter Spa Day Packages for Mother’s Day
Drive Mother’s Day bookings with mother-daughter spa day packages. Discover ideas, pricing structures, and promotion strategies with Boulevard.
Read Article
5 Effective Strategies for Attracting New Clients
Discover tried-and-true tips for growing your beauty business, regardless of the social media platform du jour.
Read Article
Medical Spa Management: Running Efficient, Profitable Medspas
Boulevard covers effective medical spa management, from operations and compliance to client experience, and the software that ties it all together.
Read Article
Here's How to Rock Green Hair This Saint Patrick's Day
Green is a surprisingly versatile hair color — you can channel your inner mermaid, go full punk rock, or add a subtle effect to your natural color. Here’s how to make it work.
Read Article
7 Tips on How to Win a Credit Card Dispute as a Merchant
Learn how the chargeback process works, get tips on how to win a credit card dispute as a merchant, and protect your self-care business’ bottom line.
Read Article