Customer Success Story
How Heyday Scaled a Skincare Franchise to 35+ Locations Without Sacrificing the Client Experience
- Locations
- 35+ and growing (franchise)
- Boulevard customer
- since May 2020
- Focus
- Luxury skincare as an everyday practice
- Website
- heydayskincare.com
Key Takeaways
- Heyday grew appointment bookings 57%, increased service revenue 20%, and saved 30 hours of labor per month after switching to Boulevard.
- Boulevard’s open APIs let Heyday build a bespoke booking experience and connect to platforms like Shopify, something their previous software didn’t do.
- An easy-to-learn interface reduced training time for new franchise locations, eliminating workarounds that slowed onboarding.
- Heyday opened its first franchise location in 2021 and has scaled to 35+ locations, with Boulevard supporting each new opening.
Introduction
Heyday opened its doors in June of 2015 with the goal of transforming luxury skincare from an occasional indulgence into an everyday practice. Now a growing franchise with 35+ locations, the brand needed a platform that could scale with its model without compromising the client experience — and found it in Boulevard.
Less talk,
more proof
- 57%
- Increase in appointment bookings
- 30
- Hours per month saved in labor time
- 20%
- Increase in service revenue
The Challenge: Scaling a Skincare Franchise Without Losing Control or Flexibility
Heyday was ready to launch its franchise and expand into multiple locations, but it needed a platform that could help it scale efficiently while maintaining control and clarity over the business. It also needed well-documented APIs for booking customizations and the ability to integrate with other partners and platforms.
The Solution: A Franchise-Ready Platform That Works With the Business Model, Not Against It
The team at Heyday required a forward-thinking partner that had the ability to work with rather than against their unique business model — one that could scale with a franchise and provided an easy-to-use interface for their clients and staff. For a brand growing its spa and skincare locations, that meant spa software flexible enough to fit the way Heyday works, rather than forcing the business to bend around it.
“Software should be designed to make your day easier, not require all kinds of hunting, pecking, workarounds, and trickery to work it. Boulevard is a key partner in both running our daily business and correctly setting up new locations for success while understanding how everything is performing. We truly enjoy spending time and working with the Boulevard team.”
How We Helped
- Better booking
- Seamless online booking replaced error-prone processes and delivered an on-brand experience that grew Heyday's customer base, a natural fit for spa booking software.
- Decreased training time
- An intuitive interface and industry-specific features minimized onboarding time for new franchise locations by eliminating workarounds.
- APIs and developer support
- Open APIs gave Heyday the flexibility to build a bespoke booking experience and connect to platforms like Shopify — something their previous software couldn't do.
- Unmatched support
- A dedicated support team and assigned Customer Success Manager handled migration, troubleshooting, and strategic consultation.
- Franchise growth
- Boulevard's flexibility and support helped Heyday open its first franchise location in 2021 and scale to 35+ locations across the country, supported by spa management software built for multi-location growth.
