Customer Success Story
How Boulevard Simplifies Scalability and Scheduling for Hudson Hawk
- Locations
- 12
- Boulevard customer
- since 2021
- Industry
- Barbershop
- Website
- hudsonhawk.com
Key Takeaways
- Hudson Hawk reduced no-shows by 57% and late cancels by 41% after switching to Boulevard.
- Boulevard's Precision Scheduling™ books every 15 minutes, filling calendar gaps without needing a receptionist to manage it manually.
- Custom, in-depth reporting gives Hudson Hawk's leadership the financial visibility to manage all 12 locations from a single sign-on.
- Boulevard's Marketing Suite let Hudson Hawk eliminate several third-party integrations by handling email and SMS campaigns in the same platform used to run day-to-day operations.
Introduction
Hudson Hawk Barber & Shop opened in 2013 with a mission to bring an elevated, traditional barbershop experience to the Midwest. A decade later, it has grown to 12 locations across four states. But that growth outpaced the shop's client platforms, and by the time Brad Hashagen came on as Chief Financial Officer, the gap was hard to ignore.
Less talk,
more proof
- 12
- Locations across four states
- 57%
- Decrease in no-shows
- 41%
- Decrease in late cancels
The Challenge: Finding Barbershop Software That Could Scale to 12 Locations
As Hudson Hawk kept expanding, its previous client experience platform couldn't keep up. The team tried several tools over the years, and none handled a multi-location setup in a way that felt seamless or intuitive.
The Solution: Boulevard's Barbershop Software for a Growing, Multi-Location Business
Hudson Hawk needed a platform that could perform well and scale alongside a growing business, and landed on Boulevard's barbershop software as the best fit. "When I came on, it was pretty quick to identify that we needed a different solution," said Chief Financial Officer Brad Hashagen. "We weren't even necessarily looking for Boulevard. We saw a social media post, booked a demo, and saw that it fit our needs. We made the switch and have been with them ever since."
Hudson Hawk
“Consistency and reliability are key for our success and our barbers’ success. Boulevard gives us a huge advantage, both in the services they offer us and the quality experience each guest gets.”
How We Helped
- Multi-location management
- A single sign-on lets Hudson Hawk spin up new locations, customize booking flows, and gather in-depth, customizable reports for finances across every shop
- Fast, easy online booking
- An intuitive booking process simplifies the client's first touchpoint while letting them customize appointments to their liking
- An all-in-one platform
- Email and SMS marketing campaigns run in the same platform used to manage operations, letting Hudson Hawk eliminate several third-party integrations
- Precision Scheduling™
- A built-in scheduling algorithm books every 15 minutes and fills calendar gaps without a receptionist managing it manually
- Responsive customer support
- A support team that listens to feedback and makes changes, which Brad credits as the reason Hudson Hawk has stayed with Boulevard
Looking Ahead
With multi-location management, automated scheduling, and marketing already running smoothly across all 12 shops, Hudson Hawk has the infrastructure in place to keep expanding into new markets without adding complexity for its team.
