Customer Success Story
Boulevard + Hello Sugar: A Fast Track to Franchise
- Locations
- 105+
- Boulevard customer
- since November 2020
- Industry
- Waxing Salon / Franchise
- Website
- Hello Sugar
Key Takeaways
- Hello Sugar increased sales volume by 88% and appointments by 57% after switching to Boulevard.
- Membership redemptions rose 60%, critical for a business built entirely on a membership model.
- Online booking became 3x faster, matching Hello Sugar’s high-end aesthetic while cutting friction for clients.
- Boulevard’s reporting gives Hello Sugar visibility into membership redemption and staff performance across all 105+ locations, keeping the franchise’s books balanced at scale.
Introduction
Hello Sugar opened its first waxing salon in 2015, built around a membership model that's since scaled to more than 105 locations. But fast franchise growth meant Brigham Dallas, President, needed a tech partner that could keep pace, and their existing platform wasn't built for it.
Less talk,
more proof
- 88%
- Increase in sales volume
- 57%
- Increase in appointments
- 60%
- Increase in membership redemptions
- 3x
- Faster online booking time
The Challenge: Scaling a Membership-Driven Waxing Franchise Past 100 Locations
Fast franchise expansion meant Hello Sugar needed a partner that could keep up with an ever-growing list of needs: a custom booking flow, a client experience that matched their brand, and dedicated support to help them grow on their own terms.
The Solution: Boulevard's Franchise Management and Membership Management Tools
Hello Sugar was introduced to Boulevard's salon management software, and right away they knew this was the forward-thinking partner they needed to scale. In President Brigham Dallas's words, the features were simply "lightyears beyond any other platform."
Boulevard's franchise management tools and membership management features now keep every location running on the same playbook.
Hello Sugar
“Boulevard is by far the smoothest platform we have ever used. It’s much easier to use and I love that it’s so customizable.”
How We Helped
- Better, faster booking
- Boulevard’s APIs let Hello Sugar design a seamless online booking experience that matched their high-end aesthetic, significantly faster than their old solution, with the ability to upsell during booking
- Decreased training time
- An easy-to-learn interface with color-coded aesthetician skill levels drastically cut training time and made day-to-day work more intuitive
- Powerful, custom reports
- Customizable reporting shows how many memberships each aesthetician sells, replacing hours of manual pivot tables with one report used to build bonuses
- Membership reconciliation and tracking
- Full visibility into membership redemption usage across every location keeps the books balanced at a franchise scale
- Happier staff, faster checkout
- Precision Scheduling™ optimizes bookings around “best times,” while card-on-file checkout cut processing time in half
- Fully dedicated support
- A dedicated team handled migration and served as a direct line of contact through the transition to a booming franchise
Looking Ahead
With membership tracking, franchise reporting, and dedicated support already in place across 105+ locations, Hello Sugar has the infrastructure to keep expanding its franchise without losing the consistency its membership model depends on.
-1.jpg&w=3840&q=75)
