Customer Success Story
How Medical Aesthetics MA Built a Seamless Digital-to-Booking Journey Across 4 Locations with Boulevard + MyAdvice
- Locations
- 4, across Massachusetts
- Focus
- Medical aesthetics & skincare
- Partners
- Boulevard & MyAdvice
- Website
- Medical Aesthetics MA
Key Takeaways
- Medical Aesthetics MA grew package sales 103%, gratuities 33%, and cut no-shows 40% after integrating Boulevard with MyAdvice’s website and SEO work.
- Even during a typically slow August, booking levels matched their busiest months of February and March.
- Removing manual phone and email booking cut front-desk workload significantly, freeing staff for in-person care.
- The integration scaled cleanly across all four Massachusetts locations without adding operational complexity.
Introduction
Medical Aesthetics MA wanted a digital experience that connected seamlessly to in-person booking. Pairing MyAdvice's website and SEO work with Boulevard's client management and booking platform, they built an integrated patient journey that boosted bookings, reduced front-desk workload, and simplified management across all four locations.
Less talk,
more proof
- 103%
- Increase in package sales
- 33%
- Increase in gratuities
- 40%
- Decrease in no-shows
The Challenge: A Disconnected Digital-to-Booking Journey Across Four Locations
Before the integration, Medical Aesthetics MA's online presence and its booking process lived in two disconnected places. Prospective patients could find the practice and learn about its services, but converting that interest into a booked appointment still ran through phone calls and emails. That gap cost the front desk time and cost the business bookings, and it had to hold up across four separate Massachusetts locations without becoming harder to manage as the business grew.
The Solution: Medspa Software Connected to a Stronger Digital Front Door
Medical Aesthetics MA paired MyAdvice's website and SEO expertise with Boulevard's medspa software to close that gap. MyAdvice brings patients to the digital front door, and Boulevard welcomes them through it — booking lives natively on the website instead of routing back to the front desk, and Boulevard's client management keeps every location running the same way.
Medical Aesthetics MA
“Boulevard is so easy — pulling reports, patient records, forms, automated reminders — everything is simple. And Billie, Boulevard’s help bot, is probably my favorite help robot.”
How We Helped
- Increased bookings
- Even during a typically slow August, booking levels came close to the busiest months of February and March
- Improved efficiency
- Fewer phone calls and emails significantly reduced front-desk workload, freeing staff for in-person care
- Growth across locations
- The integration supported all four locations, helping the business scale without adding complexity
- Data-driven insights
- Boulevard and MyAdvice together provide analytics on top-performing services, website clicks, and booking conversion rates
MyAdvice
“MyAdvice brings patients to the digital front door and Boulevard welcomes patients through it. By keeping booking native to the website and connecting it with AI-driven marketing and reporting, practices reduce drop-off, boost conversion, and grow profitably. All without adding work to the front desk.”
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