Customer Success Story
How Hairroin Salon Increased Bookings and Service Revenue with Boulevard
- Locations
- Los Angeles, CA
- Boulevard customer
- since 2018
- Industry
- Salon
- Website
- hairroinsalon.com
Key Takeaways
- Hairroin Salon increased bookings by 57% and service revenue by 20% after switching to Boulevard.
- Boulevard's Precision Scheduling™ and automated resource scheduling save the team 30 hours of admin time every month.
- Multi-merchant accounts let Hairroin's independent stylists and specialty service providers handle their own payments, while Boulevard manages the accounting in the background.
- Two-way texting gives the team a fast, real-time way to reach clients about appointments, something Director of Operations Elvira Gardenas calls "HUGE."
Introduction
Janine Jarman founded Hairroin in 2005 to empower radical self-confidence through cosmetological expertise. Today, Hairroin is home to some of the industry's most in-demand stylists, and Janine has since launched her own hair care line, Curl Cult. Running day-to-day is Elvira Gardenas, Director of Operations and Sales, who needed a platform that could keep up with Hairroin's high-end clientele and its growing roster of specialty service providers.
Less talk,
more proof
- 30hrs
- Admin time saved per month
- 57%
- Increase in bookings
- 20%
- Increase in service revenue
The Challenge: Finding Salon Management Software Built for a High-End, Multi-Merchant Business
As one of LA's leading salons, Hairroin needed a platform flexible enough to match its double-booking system and its high-end clientele. Elvira Gardenas also needed industry-specific reporting to keep the team aligned on retention and growth goals, plus a support team that could actually answer questions in real time instead of leaving her waiting.
The Solution: Boulevard's Salon Management Software for Booking, Reporting, and Support
Once Elvira Gardenas tried Boulevard's salon management software, she knew it was the platform Hairroin needed to support its future plans. It solved their online booking, reporting, and support issues in one move, while adding growth tools the previous system never had.
How We Helped
- Organized appointments with Precision Scheduling™
- Automated resource scheduling keeps calendars neat, freeing the team to promote online booking instead of manually reorganizing appointments.
- Sophisticated, built-in marketing
- The Marketing Suite and Automated Campaigns make client emails simple to send and customize.
- Fewer cancellations
- Stored payment info lets Hairroin enforce an automatic cancellation policy, reinforced through marketing emails.
- Real-time two-way texting
- Staff can reach clients about appointments anytime, something Elvira calls "HUGE."
- Simple multi-merchant payouts
- Independent stylists and specialty providers (like tattoo and tooth-jeweling artists) run their own merchant accounts while Boulevard handles the accounting; see also Boulevard's guide to booth rental agreements.
- Dedicated, fast support
- Boulevard's support team responds in minutes, not days, giving the team confidence day-to-day and when hiring.
Hairroin Salon
We wouldn’t be able to offer so many services without it. But now that we have all these amazing merchants offering tattooing, tooth jeweling, and more, these professionals and services are a big part of our selling point to clients.
Looking Ahead
With independent stylists and specialty providers already running smoothly on Boulevard's multi-merchant accounts, Hairroin has the operational backbone in place to keep expanding its roster of services, without adding more admin work for Elvira and her team.
