Boulevard Blog: Page 8 of 29

What’s in a name? Your lash and brow business’s brand identity. Whether you're launching a lash extension studio or a brow bar, your busines

Do you want to grow fast or do you need to maintain control? Your answer will guide your path toward expansion. You’ve built a solid foundat

Creating a consistent brand identity that your employees and third-party agencies can use. What makes the biggest, most successful beauty bu

Booking Bailout: Why 70% of Gen Z & Millennials are Abandoning Appointments If your business isn’t actively courting Gen Z and Millennials,

Attracting new clients is only half the battle. The real key to sustainable growth lies in keeping them coming back. In this Growing Your Cl

How to optimize medspa operations, implement platforms the right way, and give owners back their time. TL;DR Most practices don’t have a “so

Laying the financial, operational, and talent foundation today so you actually have options tomorrow Why I Obsess Over Foundations I spend m

A sneak peek at the findings from Boulevard’s nationwide survey of 2,000 self-care clients and what their evolving expectations mean for you

Welcome back to Boulevard’s Best, the series where we spotlight simple, effective ways to level up your business and create the kind of seam

Learn how strategic add-ons can elevate your client experience, increase retention, and drive higher profits—without raising prices. Running

How ‘Cure Studios and Saunders & James are redefining success in the nail industry through personalization, empowerment, and seamless techno

The next evolution of self-care isn’t another device—it’s a deeper conversation about women’s health. TL;DR Just as GLP-1 medications reshap

When I was first introduced to Matt Danna, I had just started with ServiceTitan. In my role, I meet a lot of people, especially in the verti

Grow with us. Here’s everything you need to know about Boulevard’s Affiliate Partner Program. At Boulevard, we believe growth is better when

‎ Spa Marketing Ideas and Promotions to Grow Your Business You come up with a clever promotion, share it with your audience, and wait for th

Unlock the power of SMS text marketing to engage clients, increase bookings, and grow your salon business. With so many salon options out th

These aestheticians are leading a skin revolution. National Aesthetician Day is October 15, and it’s the perfect opportunity to celebrate th

Get the most out of tools like ChatGPT and Google’s Gemini AI without falling for common generative AI pitfalls. AI marketing tools are tran

Create a spa service menu that’s clear, concise, and exciting By the time a client reads your menu, they’ve already discovered your spa, vis

Connecting every client’s hairstyle with individuality and identity, at scale From legislation that celebrates and protects against race-bas

Lean into FOMO to give clients one-of-a-kind experiences they can’t get anytime else Running a successful massage studio requires reaching o

Calculate your business’s true potential with Boulevard’s free ROI Calculator Why ROI Matters in the Self-Care Industry Running a salon, spa

Your Guide to Building Predictable Revenue and Lasting Client Loyalty Introduction: Why Memberships Matter More Than Ever If you’ve worked i

Even after working with some of the biggest stars in the world, Bodt’s feet remain planted firmly on the ground It’s easy for someone with a