Attracting new clients is only half the battle. The real key to sustainable growth lies in keeping them coming back. In this Growing Your Client Base & Keep Them Coming Back webinar, we explore proven strategies to grow your client base, increase client retention, and maximize revenue through Boulevard’s Referral Program, Loyalty and Membership tools, and Marketing Suite automation.

Let’s dive into the most effective ways to turn satisfied clients into brand advocates—and loyal regulars who contribute to your long-term success.

Why Client Retention Is Just as Important as Acquisition

It’s easy to focus on bringing in new clients, but your most profitable growth actually comes from the ones you already have. That’s because loyal clients:

• Spend more over time through repeat bookings and add-ons

• Refer friends and family (your best, lowest-cost marketing channel)

• Build community and brand trust, setting your business apart

In fact, retaining just 5% more clients can boost profits by as much as 25–95%. Not only that, retention also reduces marketing costs, stabilizes revenue, and creates a steady foundation for business growth.

The bottom line: Acquisition fills your calendar. Retention fills your bank account.

Why Referrals Are a Game-Changer

Nothing drives growth like word of mouth. Studies show that 92% of consumers trust referrals from friends and family over any other form of marketing.

Your clients already love your services—why not empower them to spread the word? Boulevard’s fully automated Client Referral Program makes that easier than ever.

How it works

With Boulevard’s referral tools, you can:

• Create and name your referral program (like “Give $25, Get $25”)

• Set referral rewards and new client discounts

• Automate credit and reward distribution after completed appointments

• Track everything in one place—no manual tracking or spreadsheets required

It’s the only fully automated referral program built for the beauty and wellness industry, removing friction for both clients and staff.

Real-world example

A facial spa launched a simple program: “Give $20, Get $20”, plus VIP perks for frequent referrers. Within weeks, they saw:

• 20% more new client bookings

• Increased engagement from loyal clients

• A stronger sense of community and excitement around their brand

💡 Pro tip: Promote your referral program everywhere: booking pages, confirmation emails, social posts, and in-person at checkout. The easier it is to share, the more it grows.

How Loyalty Programs Turn Clients Into Regulars

If referrals bring clients through the door, loyalty programs keep them coming back.

A well-structured loyalty program rewards clients for consistency—turning first-time visitors into long-term regulars. Boulevard’s Loyalty Program app integrates seamlessly with your client profiles, automatically tracking points and rewards across all locations.

Why loyalty matters

• 60% of consumers say points and rewards are a key factor in their shopping experience

• 77% stay loyal to a brand that offers a loyalty program

• 70% are more likely to recommend businesses that have one

Example in action

A luxury spa wanted to transform occasional visitors into frequent clients. They introduced a points-based system:

• 10 points per dollar spent

• Redeem 50 points per $1 in rewards

• 10,000 points = VIP access to exclusive spa events

Results:
📈 30% increase in repeat bookings
🛍️ 20% boost in retail sales
💬 Greater excitement and engagement among clients

The takeaway

Rewards don’t have to mean deep discounts. The most effective programs focus on value, experience, and exclusivity—VIP perks, early access, or bonus treatments can be more motivating than dollars off.

Building Loyalty Without Over-Discounting

Discounts can attract clients, but too much of them can hurt your brand and profit margins. The key is balance.

Here’s how to reward loyalty without over-discounting:

• Offer exclusive experiences, not just price cuts

• Create VIP status tiers for top clients

• Reward referrals and repeat visits with access, upgrades, or gifts

• Focus on emotional loyalty—clients should stay because they love your brand, not because they expect a deal

Boulevard’s analytics dashboards let you track your loyalty ROI in real time, so you know what’s working and where to optimize.

Memberships: The Ultimate Retention Engine

Memberships combine the best of both worlds—client loyalty and recurring revenue. They create predictable income for your business and give clients consistent, affordable access to the services they love.

Benefits for your business

• Guaranteed recurring revenue, even during slower months

• Increased visit frequency, leading to more upselling opportunities

• Stronger loyalty, members are more likely to book again and again

Benefits for your clients

• Long-term savings on services they already enjoy

• Exclusive perks like early booking windows, retail discounts, or event invites

• A self-care routine they can stick to

Membership examples

💆 Glow & Go Facial Membership – $99/month for one monthly facial + 10% off all skincare
💪 Massage Club – $120/month for one 60-minute massage + add-on service discounts
✨ Unlimited Waxing Pass – $75/month for unlimited brow/lip waxing + 15% off body services

When done right, memberships help clients feel invested in your brand—and help your business thrive with reliable, repeat revenue.

Staying Top of Mind with Marketing Automation

Consistent communication is key to keeping clients engaged—and Boulevard’s Marketing Suite makes it effortless. Automate personalized, timely outreach that strengthens relationships and drives repeat bookings without adding extra work for you.

Automated campaigns that drive retention

• Appointment Reminders & Rebooking Nudges – Encourage regular visits

• Birthday Offers & VIP Rewards – Add a personal touch

• “We Miss You” Campaigns – Re-engage lapsed clients

• Last-Minute Openings & Slow Day Fillers – Keep your calendar full

• Seasonal Promotions – Stay relevant year-round

These “always-on” campaigns run quietly in the background, delivering the right message at the right time. With Boulevard’s email editor, you can easily customize designs and copy—so your messages feel warm, human, and on-brand.

Crafting Compelling Marketing Messages

When communicating with clients, keep your messaging:

1. Clear and simple – Focus on results (“Get glowing skin in 30 minutes”)

2. Emotionally driven – Tap into how they want to feel after their visit

3. Unique to your brand – Highlight your atmosphere, expertise, or values

Consistency is key. Every touchpoint should reflect your brand’s voice and care.

Bringing It All Together

Pairing referral programs with loyalty, memberships, and automated marketing creates a complete ecosystem for powerful, sustainable business growth:

• Referrals bring in new clients

• Loyalty programs keep them engaged

• Memberships deepen their commitment

• Automation ensures they never forget you

With these tools working together, you can grow your client base, strengthen relationships, and create the kind of client loyalty that lasts a lifetime.

To dive deeper, you can watch the full Grow Your Client Base & Keep Them Coming Back webinar anytime in our Boulevard Academy On-Demand Library.