Harness the Power of Client Loyalty With Boulevard’s New Referral Program

Boulevard can help you build referral campaigns in minutes and automatically apply rewards so you don’t have to

There’s no better way to grow your beauty business than through word of mouth. A landmark study from Nielsen found that 92% of consumers trust referrals from friends and family over any other form of marketing — nothing else even came close. 

Your clients love you, and they’re dying to tell everyone they know about you. That makes client referral programs the gimme of growth marketing opportunities — and now, Boulevard makes it easier than ever to make one happen.

Boulevard’s new client referral program provides an even more accessible and reliable way to build referral campaigns, manage rewards, and track usage across all of your locations. It’s fully automated and integrated into the Boulevard suite, giving you the best opportunity to transform first-time visits into loyal clients.

Ready to learn more about this exciting new opportunity to grow your beauty business? We got you.

What is Boulevard’s new client referral program?

Boulevard’s new referral program makes it even easier to harness the love and dedication of your most loyal clients to power growth for your business. No more manual tracking, no more calculating complicated discount rates or second-guessing client credits, no more headaches — just more referrals and happier clients.

With this new program, setting your referral discount and reward rates, sharing invite links with your clients, and automatically applying rewards is simple and painless. Every step of the process is intuitively built into Boulevard's already best-in-class beauty business marketing and management suite. In fact, Boulevard’s client referral program is the only fully automated referral process currently available.

How does it work?

Setting up Client Referrals is super easy. Here’s a brief overview:

1. Set up your Client Referral program in five minutes or less. Give your program a name, add a description, set the client rewards and friend offer, add relevant terms and conditions, and set it live.

2. Generate the unique referral codes and invite links. 

3. Blast those codes and links out across all of your marketing channels — text message, email, social media, or even in-store.

4. When new clients use the referral code or link, they’ll automatically see the discount applied to their booking.

5. Once the new client completes their first appointment, the referring client automatically gets a reward credit deposited into their account. Boulevard automatically applies this credit to any service or product they purchase the next time they visit.

6. Everyone wins!

Who gets access to Client Referrals?

Boulevard’s new client referrals program is available for all beauty businesses on the Premier, Prestige, and Enterprise tiers.

What are the benefits of Boulevard’s client referral program?

Here are just a few of the reasons why you should set up Client Referrals today:

Ease of use: Setting up Client Referrals is a snap. Configure your referral rewards, build gorgeous emails, and send them to your clients in just a few minutes. Boulevard handles all the heavy lifting for you.

No more manual tracking: Gone are the days of hand-entering and applying credits or discounts. Boulevard takes care of all of that for you, from creating the initial referral link down to automatically depositing rewards into the referring client’s account. If you’ve got multiple locations, Boulevard ensures discounts and credits apply across any of your businesses running our software.

Full integration with Boulevard’s best-in-class marketing tools: We don’t silo Client Referrals into their own separate section — they’ve got full access to Boulevard’s marketing, client management, and reporting tools. From sending texts to tracking usage, you can make Client Referrals a core pillar of your client acquisition and retention efforts.  

Track success with built-in reporting: Boulevard auto-captures referral sources so you know exactly which marketing channels are most effective at driving new appointments. Additional reporting tools like the Referral Leaderboard give you deeper insight into who your most loyal clients are. 

Are there any legal or compliance considerations?

If your beauty business performs medical services, it may be subject to federal or state laws regarding referrals and compensation. Before enabling the referral program, carefully consider whether your use will comply with these applicable laws. Only you can make this final determination, and we recommend consulting with your legal and professional advisors.

How can I get started?

Already an existing Boulevard customer? Learn how to set up and integrate Client Referrals in the Boulevard Academy. Then, simply visit your dashboard and start your Client Referral journey. 

If you’re interested in learning more about how to join Boulevard and take advantage of this new program, we’re happy to help! Contact us today for a demo.