Draw in first-timers
Let’s say a new customer is trying to decide between two spas. They’re similar in location, services offered, and price range, but one of them offers 30% to first-time clients. Which one do you think that hypothetical customer would choose? By giving new customers a clear reason to pick your business, you’ll get more people walking through your doors.
Get people talking with online contests
Running contests through social media accounts is a great form of marketing because it’s low-cost and gets people talking. It could be as simple as followers submitting an email address, using a hashtag, answering a simple question, or sharing a picture from your spa for a chance to win some sort of prize, whether that’s a discount, gift card, or something else.
Contests don’t necessarily drive an immediate increase in business, but they’re great for long-term marketing. Everyone who enters the contest becomes a potential lead, while baseline awareness for your spa increases as the word spreads. The more fun the contest is, the more people will want to enter and spread the word, so don’t be afraid to get creative! Just make sure entry is accessible; make the qualifications too complicated and everyone will bail.
Work with local businesses
Perhaps now more than ever, people are acutely aware of the need to support local businesses. Encourage this support by exploring co-promotions with other companies in your area. Find ways to save customers time or money by bundling services, or simply turn a quick spa trip into a whole day out with a discounted dinner at a local restaurant. The possibilities are endless, so long as you keep your customer at the forefront and create promotions that will best serve them. What’s great is that the two businesses don’t have to have an obvious connection, so don’t feel limited to other luxury services. Maybe while getting a massage at your place, your customer can have their car serviced down the road, turning a chore into a treat.
For more business-boosting inspo, read The 5 Best Spa Promotion Ideas for Driving Business.