Your spa advertisements don’t have to be limited to static images, of course. Platforms like Facebook and YouTube are obviously well suited to video ads, but the same “less is more” concepts apply. You want the viewer to come away with a single, simple thought, and in the case of the Massage Envy ad posted above, that message is “Massage Envy is for people like me.”
The ad wisely includes a diverse selection of relatable people who are nonetheless aspirational. Some are obviously athletes, others look just like your dad, but all of them look happy to simply be alive and doing what they do. You could ignore the voice-over entirely and still come away from the ad thinking you want to be just like them. Massage Envy underscores that message with the narration, which makes the aspirational feel attainable. They don’t want you to be something you’re not, they just want to help you be the best version of yourself. And who doesn’t want that?
These spa advertisement examples should give you a solid starting point for sculpting your own message. Think about who you want your audience to be, where they’re likely to see your ad, and most importantly, what your spa can give them that nobody else can. You’ve only got someone’s attention for a few seconds before they decide whether or not they want to know more about your spa, so make those seconds count!