Create a spa service menu that’s clear, concise, and exciting

By the time a client reads your menu, they’ve already discovered your spa, visited your website, and perhaps read a few customer reviews. Now they’re trying to decide whether your spa is right for them, both in terms of services and price. This crucial moment determines whether you will gain a client or drive them away.

For all these reasons, it’s vital that your menu makes a good impression. Whether you’re creating your first menu or giving it a much-needed refresh, these best practices will help you get started.

Spa service menu best practices

1. Choose well-defined categories

When you visit a restaurant, the menu doesn’t just list every meal the chef can make. It presents dishes by category so you can quickly find what you’re looking for, whether that may be a sandwich, salad, or steak.

Spas should define their own menu categories in the same way. Instead of listing every service, focus on the broad offerings that appeal to your audience. Break down individual services under each heading so clients can quickly find the treatments that matter to them. Your spa software should make it just as easy to organize these options through a seamless self-booking experience.

2. Emphasize your signature services

Every spa needs something to stand out from its competitors. It could be a unique treatment, an original product, or expertise with a specific client need. For example, SAUNA HOUSE® brings the “social wellness” experience of hot/cold therapy to multiple locations across the southern U.S. Whatever the expertise, your menu should always emphasize the spa services your team excels at.

Signature treatments can be organized as the first service under each menu category or collected under their own category. The key is ensuring the service is eye-catching and communicates value to the reader. Consider how FACE FOUNDRIÉ promotes a cutting-edge “ultimate facial” that addresses most skin care issues in a single appointment. Highlighting a unique treatment that you specialize in makes it that much easier to book clients.

3. Ensure each price point is crystal clear

Clients look for two things from a spa menu: treatments and cost. Service pricing itself will vary based on numerous factors, but the overall goal is clarity. Clients should be able to understand how much they’ll spend at a glance. More importantly, they shouldn’t be surprised by a fee-filled bill that’s drastically higher than advertised.

With that goal in mind, here are a few approaches to consider when presenting the price:

• Fixed price: Listing a single price point is ideal for spas that emphasize low-cost, high-volume treatments. If most clients are booking single-service appointments — such as a massage or facial — keep the cost straightforward.

• Price range: Complex spa treatments are more difficult to limit to a fixed rate. In these cases, estimate a range that accounts for potential costs and specialized client needs, then list that range. This approach sets a floor and ceiling for what clients can expect to pay during their appointment, avoiding the potential for any unpleasant surprises.

• Starting price: Sometimes clients want a specific treatment but are willing to try addons and extras. By offering a starting price, you establish a non-negotiable base price with room for upselling opportunities.

4. Draw attention to high-value service packages

Some regulars will visit spas for individual treatments, but the highest value services — for both clients and spa owners — come from package deals. Take Germantown Day Spa, which offers everything from two-hour Refresher treatments to a six-hour Royal Day that covers massages, facials, and even lunch. Each of these experiences is memorable to clients while maximizing revenue from a single appointment.

Spa packages also have promotional value since they can bundle multiple treatments at a reduced cost. Consider pricing your deals slightly below the combined service cost. Clients will appreciate the discount, and they’ll be easier to upsell if they’re already considering a few of the treatments. Finally, don’t forget that bundles can be expanded for group and gift options, such as birthday party getaways or Valentine’s Day couples outings.

5. Don’t forget featured products

If your spa offers retail products as well as services, why not include them on your menu? While treatments should always get first billing, your carefully curated retail selection deserves a high-visibility callout too. What’s more, they’re one of the simplest addons to include with an appointment, increasing the value of each client.

This doesn’t mean you need to use your menu to highlight every single product on your shelves. Instead, showcase a selection of purchases that will resonate with clients, such as:

• Top sellers: Review your sales records to determine the types of products that clients prefer, both as direct purchases and during appointments. Not only will this let you highlight top-selling products, but it can also help you find similar products that may be worth adding to your selection.

• Staff favorites: Who better to recommend products than your team of experts? Try personalizing listings with quotes from employees with tips and tricks for their favorite picks. This approach encourages your entire team to contribute to the menu while showcasing professional expertise to clients.

• Seasonal items: The kinds of products your clients need will change throughout the year, from UV-protective creams in the summer to hydrating lip balm in the winter. Rotate menus every few months to ensure clients always see the most relevant options.

Your spa is unique, and your menu should be too — some of these ideas may work better to showcase that individuality than others. By comparing these examples with your target audience and what your spa has to offer, you can create a menu that impresses clients at first glance.