The next evolution of self-care isn’t another device—it’s a deeper conversation about women’s health.

TL;DR

Just as GLP-1 medications reshaped conversations around weight loss and metabolic health, women’s sexual wellness is emerging as the next major movement, and medspas are leading the charge. At The Aesthetic Show, ADDYI (the so-called “female Viagra”) spotlighted hypoactive sexual desire disorder (HSDD) as a growing area of focus. Women are increasingly turning to their trusted medspa providers, not their primary physicians, for support with libido, desire, and overall sexual health. The takeaway for aesthetic and wellness businesses? The next breakthrough isn’t another device—it’s more holistic, personalized care for women’s full-body wellness.

From GLP-1s to Libido: The Next Big Wave

Medspas have long defined the leading edge of aesthetic innovation. From injectables and devices to overall skin health, patients have turned to medical spas for their most intimate insecurities. But a new conversation is taking shape, one centered on how women feel, not just how they look.

The rise of GLP-1 treatments didn’t just transform body composition; it transformed business models. What began as a medical breakthrough quickly became a medspa staple, with providers incorporating GLP-1 programs into broader wellness offerings focused on self-confidence and quality of life.

The same shift is now happening in women’s sexual wellness. Once confined to clinical settings or brushed aside entirely, topics like libido, energy, and desire are now being reframed as essential parts of overall health, and medspas are at the forefront. 

At The Aesthetic Show, ADDYI’s session on HSDD signaled a cultural turning point: women’s sexual wellness is stepping into the spotlight. Much like how GLP-1s expanded the definition of metabolic health, this movement is redefining what “wellness” means for women.

Just as GLP-1s opened the door for providers to discuss metabolic and hormonal health, sexual wellness is the next frontier—one that demands empathy, education, and a deeper connection with clients.

This shift isn’t just clinical; it’s emotional, social, and deeply human. And medspas are uniquely positioned to lead it.

Why Women Are Turning to Medspas

Women aren’t just asking for support, they’re choosing where they feel most comfortable asking for it. Increasingly, that’s not their primary care office or OB-GYN; it’s their medspa.

Medspa relationships are built on trust, familiarity, and genuine care. These elements make even the most personal topics feel approachable.

• Trust and comfort: Clients see their providers regularly and often develop years-long relationships rooted in empathy.

• Safe, stigma-free space: The medspa environment encourages open, judgment-free dialogue.

• Holistic perspective: Medspas already connect physical, emotional, and aesthetic wellness; conversations about sexual health feel like a natural extension.

Put simply, clients are choosing the provider who knows them best and who treats their wellness as an experience, not a transaction.

Encouraging the Conversation: From Intake Forms to Consultations 

While many clients are open to talking about libido or hormonal health, some may hesitate to bring it up on their own. That’s where intentional consultation design and smart digital tools come in.

A great conversation often starts before the client even walks in the door.

Using digital intake forms to ask gentle, pre-qualified questions about wellness goals, energy levels, and sexual health can help:

• Normalize the topic by including it alongside other wellness concerns.

• Give clients a comfortable, private way to express interest or symptoms.

• Help providers prepare for a more personalized, empathetic consultation.

For example, a pre-visit form might include questions such as:

“How satisfied do you currently feel with your energy, mood, or intimacy levels?”
“Are you interested in learning more about hormonal or sexual wellness treatments?”

These subtle cues can open meaningful discussions that might otherwise stay unspoken, and they empower providers to approach the conversation with sensitivity, not surprise.

When paired with tools like Boulevard’s digital forms, these insights flow directly into the client profile, making consultations smoother, more informed, and more client-centered. It’s a simple but powerful way to turn a delicate topic into a natural part of holistic care.

Beyond Blood Flow: Understanding Female Desire

Unlike men’s treatments, which often target blood flow, women’s sexual wellness is influenced by a web of factors—neurochemistry, hormones, emotional connection, and psychological well-being.

Medspa professionals already understand that beauty and confidence are inseparable from mental and emotional health. Extending that same understanding to sexual wellness isn’t a leap. It’s the next evolution of the work they already do every day: helping clients feel whole.

The Opportunity for Aesthetic and Wellness Businesses

For medspas, the rise of women’s sexual wellness isn’t just a passing trend—it’s a paradigm shift.

Forward-thinking businesses can:

• Integrate wellness into consultations: Train teams to recognize when to ask open-ended questions and offer education.

• Leverage digital forms: Collect sensitive information with empathy and privacy.

• Expand treatment menus: Offer comprehensive care through peptides, supplements, or medications.

• Lead with purpose: Position your medspa as a trusted partner in total well-being.

This approach not only deepens client relationships but also builds long-term loyalty rooted in trust, safety, and care.

Final Thoughts

The future of beauty and wellness is deeply personal. As women seek care that reflects their full self—not just their appearance—medspas have a rare opportunity to redefine what modern wellness looks like.

By fostering trust, embracing technology, and leading with empathy, medspas can help women feel seen, supported, and whole.

Because true self-care isn’t just skin-deep—it’s confidence, connection, and the courage to feel good in your own body.