Boulevard Blog

Boulevard Blog: Page 7 of 29

Payment Processing Outage Guide for Salons

What To Do in a Payment Processing Outage: Guide for Salons Payment processing outages bring your salon’s front desk to a standstill. Even a

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Booth Rental Salon Agreements: Examples and Best Practices

How to Write a Booth Rental Salon Agreement That Reduces Disputes Booth rentals offer independence for stylists and predictable income for s

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A Yorkshire terrier rests on its back in bath robes with cucumbers over its eyes and a towel wrapped around its head.

Massage Intake Forms: What to Include and How to Write Them

How to Create a Massage Intake Form for Safe and Comfortable Sessions Massage therapy is hands-on work, and you learn a lot while working on

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Salon Cancellation Policy Guide With Templates and Examples

How to Create a Salon Cancellation Policy: Key Steps and Examples Every hour blocked on your salon’s calendar represents earned revenue and

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salon marketing ideas

12 Salon Marketing Ideas for Your Business

Imagine a great perm. You don’t just set it and expect it to hold until the next appointment. That perm requires gentle shampooing, regular

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Powered by Women: The Beauty Workforce

This Women’s History Month, we’re recognizing the millions of women whose skill, care, and expertise sustain one of the fastest-growing serv

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Guide to Multi-Location Management for Self-Care Businesses

Multi-Location Management: Key Tips for Growing Self-Care Businesses One of your regulars walks into your new second location, but it doesn

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Top 5 EMR Software for Aesthetic Practices

EMR Tools for Aesthetic Practices: 5 Best Options and How to Choose Medspas lean into high-end experiences, with elements like ambient light

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Best Salon Booking Apps: Top Picks for Scheduling & Management

Salon Booking Apps Compared: How to Choose the Right One for Your Business Salon booking apps handle the work that used to eat up your front

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Natural Hair Movement: From Activism to the Beauty Industry

Natural Hair Movement: History, Care, and Serving Textured Hair “I am not my hair. I am not this skin. I am not your expectations.” India Ar

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Leveraging the Right Tools to Streamline Efficiency and Increase Revenue

How Smart Systems Help Aesthetics Businesses Scale Without Sacrificing the Client Experience. What’s one thing every successful aesthetics b

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A client waits on a couch in a spa waiting room.

Medspa Membership Ideas: Programs, Packages & Pricing Models

Med Spa Membership Programs: 6 Ideas for Packages, Pricing & Client Retention A medspa membership program turns one-time clients into recurr

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Overcoming the 3 Biggest Challenges Facing Nail Salons in 2026

Nail salons face many unique challenges, but you can overcome them with these best practices. Nail salons face many unique challenges—but wi

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Top Medspa Trends for 2026: What’s Hot in Aesthetic Treatments?

The beauty industry is constantly evolving, and keeping up with what’s new can keep your clients coming back. TL;DR The top medspa trends fo

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Top 6 Massage Trends to Watch in 2026

TL;DR In the ever-evolving world of wellness, massage therapy continues to adapt and grow, offering new techniques and technologies to meet

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How to Start Your Own Lash & Brow Business: The Ultimate Guide

Whether your specialty is lengthy lashes, show-stopping brows, or both, here’s how to take the first steps Suppose you’re wondering how to s

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Preparing for Growth: Essential Steps for Business Expansion

Expanding your self-care business—whether it’s a medspa, salon, or wellness brand—requires more than ambition. It demands intention, prepara

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Great Hair, Bad Vibes: Why 71% of Clients Say Technical Skill Isn’t Enough

Clients in the self-care sphere want great results from their treatments, but they want respect from the staff even more. If you’ve been in

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The Modern Client Journey: Why 55% of Gen Z Checks Your Socials Before Booking

Gen Z clients seek out convenience and authenticity, and you can deliver both with an active social media presence. When Gen Z clients book

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New Year, New Goals: Building Client Retention Programs for Year-Long Success

Every retention success story begins with choosing the right program for your clients As the old song says, “Make new friends, but keep the

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Redhead woman wearing a polka dot shirt covers her eyes with her long hair.

How to Beat the January Doldrums and Keep Your Salon Busy During the Slow Times

Leveraging unique promotions and reaching out to the community can help keep your business packed, even during the slowest time of the year.

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How a Great Experience Can Be the Key to Winning Over Gift Card Clients

Selling gift cards is one of the smartest things your self-care business can do. They are, by definition, presents intended to delight their

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A woman holds coffee and checks her phone on a snow-covered street corner.

5 Emails That Will Capture Your Clients' Attention During the Hectic Holidays

Rise above the rest of the inbox clutter with these holiday email campaign ideas Whether you’re on the West Coast, the East Coast, or somewh

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Marketing Suite: The Ultimate Holiday Campaign

Marketing Suite: The Ultimate Holiday Campaign The end-of-year holidays are fast approaching, which means your appointment book is about to

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