Boulevard Blog

Boulevard Blog: Page 9 of 29

Technology Meets Hospitality: Automating With a Human Touch

Scale messaging and automate booking without sacrificing your soul Sustainable growth is crucial for long-term success in the self-care indu

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How Enterprises Harness Technology to Nurture Client Engagement

Enterprise businesses in the self-care industry can build stronger client relationships through analytics and automation Enterprise business

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Real or Robot? 5 AI Best Practices to Avoid Marketing Pitfalls

Using generative AI can help your self-care business grow and thrive, as long as real people take part in every project Artificial intellige

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Using ChatGPT for Market Research: 5 Tips for Understanding Your Audience

ChatGPT can help your self-care business learn more about your clients, your advertising campaigns, and your competition If you run a self-c

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The 9 Most Important Features Your Medical Spa Appointment Software Needs

Look for medspa booking software with real-time online booking, automated appointment reminders, and user-friendly design If you own or mana

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The 25 Best ChatGPT Prompts to Supercharge Your Medspa Marketing Content

Start marketing your medspa more effectively with a boost from AI Here’s the good news: you don’t need a degree in communications to build a

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The Signature Client Journey: How Medspas Can Win with Thoughtful Experiences

How Boulevard’s client journey framework helps medspas turn everyday interactions into loyalty-building experiences. At The Aesthetic Show i

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The Hidden Cost of Convenience: How Gift Card Fraud Fuels Credit Card Disputes

Gift card fraud is on the rise, but you can protect your self-care business by keeping an eye out for telltale red flags Selling gift cards

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The Glow-Up Guide: 5 Ways Salons Are Leveraging Gemini AI

Google’s useful Gemini AI tools can help salons create captivating content for their websites and research new beauty trends Your front desk

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Boulevard's Best: Why You Shouldn't Underestimate the Power of Client Referrals

We’re back with the next installment in our ongoing Boulevard’s Best series. This one’s all about client referrals. We’ll admit it: we’re no

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7 Best Practices for Chargeback Prevention to Protect Your Beauty Business

Prevent chargebacks at your beauty business by setting clear policies, keeping thorough records, and spotting signs of fraud If you run a be

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4 Ways AI is Transforming the Beauty and Wellness Industry in 2025

From smart scheduling to always-on client communications, AI can help self-care businesses streamline, personalize, and stay competitive. In

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AI and the Self-Care Client Experience: Embracing the Possibilities

Boulevard today officially announced that it has raised $80M in Series D funding. This latest round comes nearly 10 years after my co-founde

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The Next Chapter in Boulevard’s Journey

Boulevard has raised an $80M Series D Financing. The round was led by JMI Equity with continued support from Index Ventures and VMG Partners

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Polished Plans: How AI Helps Nail Salon Managers With Business Strategy Creation

The right AI tools can help you run your nail salon more efficiently and build stronger relationships with your clients Delighting clients i

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7 Tips on How to Win a Credit Card Dispute as a Merchant

Protect your self-care business by understanding the chargeback process and building a foundation in solid policy The goal of any beauty bus

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Heat Up Your Bookings: Summer Campaigns That Drive Self-Care Sales

Sell those sweet summer vibes and target your message with precision It’s summertime, and the living is easy. Bringing new and repeat client

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Practice Management Software vs. Electronic Medical Record: The Complete Guide

Discover the similarities, differences, and must-have features of these essential pieces of medspa business software As a medspa manager, yo

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Fight for Fair Tips: Where 45B Stands and What You Need to Do About It Right Now

TL;DR: Congress is finalizing the One Big Beautiful tax bill this week. Personal care businesses were this close to getting the same FICA ti

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Revenue & Retention: KPIs That Keep Your Business Blooming

Track your client retention, operational efficiency, and revenue to drive sustainable growth for your self-care business Think of your self-

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How Spoke & Weal’s Stylist-Forward Approach Is Disrupting the Salon Industry

A collaborative environment, in-depth education, and opportunities for growth give Spoke & Weal’s hairdressers a chance to do their best wor

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FLORE Los Angeles: A New Standard in Style and Salon Culture

Blending timeless style with thoughtful design, FLORE sets a new bar for salon culture in Los Angeles—courtesy of Nicolas Flores. Opening a

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4 Tips to Make AI Search Love Your Self-Care Biz

Here’s how to make AI work even better for your business than search engines did Google is going AI-default for search. Early projections in

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Why Your Self-Care Business Needs a Privacy Policy

Learn how to craft a TCR-compliant privacy policy that keeps your clients’ data safe Privacy is a hot topic in the beauty industry right now

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