Boulevard Blog: Page 11 of 29

Leading with empathy, integrity, and teamwork Greetings! I’m Mariesa Porter, a nurse practitioner with a passion for all things aesthetics.

Prioritizing inclusion, wellness, and sustainability Zoomers. iGen. Post-Millennials. Born between 1996 and 2010, Generation Z goes by many

From blunt bobs to striking layers, this stylist knows how to make an impression. What did you want to be when you were ten years old? We do

Whether you’re hoping to re-engage lost clients or bring in new ones, marketing automations can reinforce revenue without wasting your time

Back at the start of 2024, in celebration of our 8th anniversary, Boulevard introduced a new corporate giving initiative called Causes that

Boost your own services with practical spa menu ideas from successful spas The spa industry is growing to record highs in both revenue and t

Boulevard's Best: Boosting Revenue and Growing Loyalty Through Memberships We’re back with the next installment of Boulevard’s Best, the ser

To build a self-care business that can succeed without you, you’ll need a solid financial plan and a well-trained staff If you love your sel

Minor tweaks to your service menu can empower your business Any business’ success hinges on delivering the right products and services to th

What separates brand ambassadors from influencers and how to earn more for your business Word-of-mouth is the best kind of advertising out t

If you show clients the path to self-care, they will care about your brand in return Self-care isn’t necessarily something you have to do al

Thrive Business Services Co-Founder Randi Rose offers tips for planning what’s next after salon ownership As a successful self-care business

The right technology boosts revenue and the client experience For clients, spas are places of peace and serenity. For the small business own

Simple steps like optimizing your schedule can give your spa a firm foundation for future success For spa owners, there are never enough hou

Turning a passion for rejuvenation into a thriving career In the medspa world, Shelby Miller is kind of a big deal. As a nurse practitioner

‘Last Client of the Day’ guest Chaie De Jesus discusses how she fosters a more accessible and affirming client experience A salon appointmen

Learn how to recognize and combat gift card fraud by monitoring purchases, vetting your clients, and training your staff Americans spend abo

Building authentic connections with your clients means taking yourself and your business seriously — but not too seriously. The self-care in

Whether you’re investing in new services or pushing for sales in the slow period, you can build toward a more impactful holiday season Stuck

Boulevard CEO and co-founder Matt Danna talks about how to foster great relationships that keep clients coming back Repeat customers are the

By educating your team and leading by example, you can foster healthy dialogue and healthier habits Mental health awareness is more prominen

Long before she teamed up with the hair and beauty industry to bring hope to those in need, back before she dedicated her life to crusading

A well-planned holiday marketing strategy can help boost your bottom line and end the year on a high note. From the cozy vibes of pumpkin

Facial Lounge founder Amber Johnson talks about how to hire and retain a great team that’s ready to keep growing Maybe you’re a solo practit