Boulevard Blog

Boulevard Blog: Page 12 of 29

TikTok Tricks: How to Leverage Social Media Trends During Spooky Season

From Beetlejuice Lips to Boo Baskets, find out how you can join the conversation and develop a community — and have fun doing it Halloween i

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Spa Booking Systems: What They Are and How To Choose One

Spa Booking Systems: 7 Features Your Software Needs People book a spa day to treat themselves, and that experience starts when they decide t

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Leading with Impact: Enhancing Employee Skills with Effective Training and Tech

Why (and how) self-care businesses should help their employees learn soft and hard skills Sometimes, self-care business owners focus so much

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How AI Powers Lasting Salon Loyalty

Clients crave convenience and personalization, and artificial intelligence has the tools to provide both Ask any salon owner and they’ll tel

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What 275 Consumers Revealed About Choosing a Medical Spa Online

Hi there! I’m Michael Antosy, a National Speaker and Senior Practice Growth Consultant at MyAdvice. Over the past decade, I’ve worked closel

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POS System Features Every Spa Needs and How to Choose the Right One

Spa POS System Features: What Growing Businesses Need Every part of the spa experience should be about luxury and relaxation—including check

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Success Beyond the Chair: Why Financials Matter and How to Improve Them

Making data-backed decisions You’ve mastered the art of serving clients. Your menu of services is on point, your service providers are happy

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Causes that Matter: The PBA Fights Domestic Violence With CUT IT OUT® Program

An epidemic, by definition, exists when something detrimental to the community becomes so widespread that it impacts nearly everyone within

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Diverse Clientele, Diverse Services: Expanding Services to Meet Inclusive Needs

Embrace every individual’s unique beauty with these expert tips Every beauty business says it wants to be inclusive. Even setting aside the

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Why Not Both? How to Balance Employee and Renter Models in Self-Care

Nail salon star Michelle Saunders shares her model for a better self-care business Finding the perfect business model probably wasn’t the fi

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How to Leverage Technology for Self-Care Business Growth

Boulevard Education Manager Katie Chapin explores how technology is revolutionizing the industry at Premiere San Antonio When you run a self

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Behind the Look: How Manicurist Michelle Saunders Nails Editorial Aesthetics

From giving celebs their first manicures to running a successful salon When you flip through a magazine and see high-fashion editorials and

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How to Strengthen Your Medspa Social Media Marketing and Grow Your Business

Finding Your Niche by Posting Your Way to It Most medspa professionals aren’t content creators at heart. And yet, here you are: managing soc

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How to Evolve Along With the Self-Care Industry by Michelle Saunders

Don’t fight change — embrace it Allow me to introduce myself! I’m Michelle Saunders, manicurist and founder of the Saunders and James nail s

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Empowering Your Medspa Team With Technology

Automating your workflow and marketing lets you spend time on people who matter You probably aren’t using a pen and paper to manage your cli

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Introducing Boulevard’s Best: Bite-Sized Benchmarks for the Busy Business Owner

One of the things we always hear from our customers and friends in the industry is how they would love access to more industry benchmarks. I

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Tackling Taboos Head-on: How Great Many Is Changing the Hair Loss Conversation

Great Many’s debut NYC clinic is the first of its kind Self-care is a booming industry. There are nearly 1.5 million hair and nail salons in

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Crowning Glory: Black Olympians Embrace Natural Hair on the World Stage

Elite athletes like Simone Biles and Sha’Carri Richardson are setting a new standard for beauty — is your salon prepared? For athletes, ther

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Building a Network: How to Connect with Industry Leaders and Peers

Create and maintain relationships in your field by joining local groups, attending professional events, and meeting people online When it co

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The Power of Testimonials: Transforming Client Experiences into Success Stories

Good reviews are good for business There are multiple ways a self-care business owner can measure success. They can look at key performance

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The Growth Blueprint: Strategic Expansion for Medspas

Building a brand, achieving consistent care quality, and setting strategic goals can set the stage for a second location (or more) For an am

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The New Medspa Client: Embracing Diversity in Self-Care

How medspas are evolving to welcome a broader range of clients Have you spotted new faces in your medspa? You aren’t alone. The diversity of

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De-Influencing Self-Care: How to Emphasize Education Over Influence

Public trust in paid influencers is on the downswing, so now’s the time for brands to focus on educational content instead It has always bee

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Behind the Look: Alex Pardoe Colors His Way From the Motor City to Beverly Hills

The self-described “hair extension legend” loves making his celeb clients “feel more beautiful one hair flip at a time” From Virginia to Det

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