Boulevard Blog

Boulevard Blog: Page 14 of 29

Become an Aesthetics Advertising Pro With These 5 Strategies

Aesthetics advertising is how medspas attract new clients and build loyalty. This guide covers seven strategies that work. What Is Aesthetic

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How to Write an Aesthetic Business Plan for Your Medspa

How to Write an Aesthetic Business Plan for Your Medspa Every medspa owner needs an aesthetic business plan to secure funding, guide operati

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5 Tips for Multi-Location Medspa Businesses

How to build a single successful medspa into an empire Your medspa business is booming. Clients are pleased. Profits are up. Things are goin

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Clean Slate or Full Plate? How Self-Care Businesses Migrate Their Data

Why leaving old data behind could be the boost your business needs Moving is stressful — it’s a scientific fact. The chances are good that,

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A beauty business employee checks a client in on a tablet.

The Best Aesthetic Clinic Software: What to Know Before You Buy

Self-booking and custom reports are two aesthetic clinic software features that can push your business toward success At its best, an aesthe

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Colorist Jess Gonzalez smiles while raising both arms in the air and wearing a vibrant green sweater.

Behind the Look: How Mastering Color Made Jess Gonzalez a Rising Star

The celebrity colorist isn’t afraid to use the entire rainbow in her work Jess Gonzalez always knew she wanted to be in the beauty industry,

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Sally Hershberger puts the finishing touches on a client's edgy shag.

Behind the Look: How “Effortlessly Sexy” Hair Made Sally Hershberger a Star

The creator of the iconic “Sally Shag” has been transforming Hollywood’s hair for decades A-list actors and actresses. Rock stars. Politicia

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A high-quality microphone hangs from its mount in the foreground, while a laptop, pair of headphones, and cup of coffee can be seen on a desk in the background.

Medspa Mastery: 7 Podcasts Sharing the Secrets to Success

These industry podcasts have invaluable advice for self-care business owners Whether you’re getting ready to open your doors or have a boom

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Three text bubbles appear in the foreground of a person sitting on a couch with multiple pillows.

Two-Way SMS: 5 Features to Elevate Your Self-Care Business Communications

Foster client relationships with conversational text messages When you’re running a self-care business, communication is key. Establishing

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A client leans back in a chair and looks up at the camera while getting a haircut.

Running a Successful Business With Barbershop Software: The Ultimate Guide

From scheduling to payment processing, the right software serves as the foundation for a successful self-care business Opening up your own b

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A client is walking into a room for a service, the provider is facing with their back to the screen.

Inspiring Excellence: 5 Boulevard Businesses Redefining Top-Tier Experiences

These salons use cutting-edge technology and a dedication to improvement to push their client experiences over the top What makes a self car

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A woman receives treatment at a medspa.

Driving Racial Equity in Aesthetic Medicine This Black History Month and Always

Learn how the DREAM Initiative is challenging Eurocentric beauty standards It’s no secret that the self-care industry was built on a very na

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A woman receives a lip injection at a medspa.

HIPAA FAQ: What Medspa Owners Need to Know

Learn how to protect sensitive client information and remain compliant Medspas are unique within the self-care industry because their provid

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Man prepares to shave a man's face brushes shaving cream onto his chin

Barbershop Ads: 7 Strategies to Promote Your Business

These barbershop advertising ideas will help you develop personalized messaging that can scale with your business You’ve got the location,

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A barbershop client leans back as the barber cuts his hair.

Enhancing the Client Experience Through Your Barbershop Booking App

Building loyalty starts at the booking stage As experienced self-care business owners know, a client’s experience begins long before they s

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A point-of-sale system rests on a counter at a barbershop.

6 Must-Have Features of a Barbershop POS System

The right point-of-sale solution will help you satisfy clients and grow your business One of the biggest decisions you’ll make when opening

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Flavia Lanini holds a glass water bottle.

Behind the Look: Hollywood's It Girls Transformed by Flavia Lanini

Her transformative touch redefines wellness, detoxifying the body and captivating Hollywood's elite The art and science of massage is capabl

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Close-up of a medspa worker using a needle to inject Botox in a client's forehead.

Scouting Ahead: Finding the Perfect Location for a Medspa Business

Questions to ask and features to prioritize to find the right fit the first time The medspa industry is experiencing explosive growth. Well

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Two clients lay their heads back in adjacent sinks while stylists wash their hair.

The Art of Group Bookings: Crafting a Premier Experience for Multiple Guests

Leveraging technology can set your providers up for success no matter the size of the group The secret to mastering group bookings is simple

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A woman with textured hair sits under a dryer at a hair salon.

How Texture Education Collective Is Making the Industry Inclusive

Training to treat textured hair with care The beauty industry has long fallen short when it comes to clients with textured hair. Stylists at

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A customer uses their tap-to-pay credit card on a handheld point of sale device.

Optimizing Tip Management Across Multiple Salon Locations: A Guide for Owners

Digital payments and reporting software can help you handle tips and increase transparency for employees Once upon a time, handling tips at

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A client getting his hair trimmed by a barber.

The Barbershop Marketing Checklist: Ideas and Strategies That Work

Make a lasting impression that draws in clients One of the toughest things about running a barbershop is figuring out how to attract new bus

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Black and white image of a barber shop patron receiving a trim around the ear.

Introduce Credit Card Processing to Your Barbershop With Boulevard Offset

Accept preferred payment methods while increasing your revenue Barbershops play a significant role in the world of self-care businesses. Alo

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A hand emerges from out of frame, holding a smartphone in front of a pink background.

How to Increase Your Bookings With Book Now Buttons on Socials

Adding a "Book Now" button for your beauty, health, or wellness business can make life easier for both you and your clients Just about every

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