Boulevard Blog

Boulevard Blog: Page 16 of 29

A client checks-in at a reception desk.

Data-Driven Devotion: Using Loyalty Programs to Personalize Client Experiences

Combining rich report data with pitch-perfect marketing tech can inspire meaningful client relationships Loyal clients are so much more than

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What Hair Salons Can Learn From Medspas

Four effective techniques that can elevate your salon’s performance and enhance the client experience The popularity of medspas is on the ri

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Behind the Look: How Margot Robbie’s Iconic Barbie Blonde Ruled the Pink Carpet

Do you guys ever think about dying your hair? It was the greeting heard ‘round the world in the summer of 2023: “Hi, Barbie!” Directed by Gr

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How Technology Supports the Nurture Stage of the Client Experience

With the right tech, you’ll understand your clients well enough to keep them engaged even when they’re not in the shop Every stylist knows a

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Salon hair washing station with 3 sinks, chairs, and stools in front of a wall with a shelf of hair products.

Taking Shape: Designing Your Salon for Form and Function

See how layout, lighting, and decor affect operational efficiency, client satisfaction, and more So, you’ve found the perfect retail space f

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The Evolution of Client and Consumer Behavior in the Self-Care Industry

The game has changed, but smart self-care business owners know how to adapt The relationship between a client and their stylist or technicia

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Thriving in Simplicity: Why Single-Service Beauty Businesses Triumph

By leaning on expertise and unique client experiences, self-care businesses can avoid overstuffed service menus Beauty businesses don’t alwa

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How Technology Supports the Send-Off Stage of the Client Experience

Checking out clients is the perfect opportunity to build loyalty and foster retention From the initial booking and appointment prep to the c

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Heat Up Your Summer Sales: How to Maximize Slow Times with Marketing Software

A few well-timed emails can make sure your beauty business stays buzzing through the hottest months Maybe it's the rocketing temperatures. M

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Empowering Barbers and Stylists: The Confess Project's Mental Health Advocacy

Eradicating stigma and shame, one barbershop at a time Anxiety. Depression. Obsessive-compulsive disorder. Post-traumatic stress. In the Uni

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The Role of Employee Engagement in Creating a Client-Centric Workforce

When employees are happy to come to work, that positive energy flows straight into an improved client experience When all the social media p

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Measuring What Matters: The 5 Essential KPIs for Self-Care Industry Owners

For an accurate view of the health of your business, prioritize these self-care-specific stats Once your self-care business has opened its d

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How to Edge Out the Competition With Your Brow Business Plan

Make sure your eyebrow threading business is shaped for success Going into the brow business? Before you can get to threading, tinting, and

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Building Careers and Community: A Spotlight on Beauty Changes Lives

A nonprofit for, and by, beauty pros is helping the next generation of creatives make their mark on the industry Beauty Changes Lives (BCL)

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Elevating Self-Care: Strategies for Building a Memorable Client Experience

Want to stand out in the sea of self-care businesses? Make every client feel like a million bucks Self-care businesses are often tied to the

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How to Prune Your Client List for Healthier Business Growth

Breaking up with mismatched clients can be hard to do, but it’s almost always for the best If you didn’t have a fire in your belly about giv

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How Much Revenue Can Your Eyelash Extension Business Make?

Location, scale, accumulated expertise, and the total salon experience can all affect how much revenue an eyelash extension business generat

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How Technology Supports the Service Stage of the Client Experience

The right application of technology can make any visit to your self-care business something truly exceptional Savvy use of tech has successf

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Scouting Ahead: Finding the Perfect Retail Location for a Self-Care Business

With the right location, self-care brands can provide high-quality client experiences and position themselves to grow More people are willin

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Nail Bonding: How to Build Lasting Relationships Between Techs and Clients

Making a connection takes effort, but clients who make a second appointment will likely return again and again Of all beauty businesses, nai

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Why It's Time to Stop Using Non-Compete Clauses for Self-Care Businesses

Non-compete clauses are rapidly becoming obsolete — learn how your business can evolve so it won’t even need them in the first place When pe

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How Technology Supports the Welcome Stage of the Client Experience

Welcoming a client into your beauty business can be a quick and pleasant process with the right tech Once your client has booked their sessi

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8 Boulevard Customers Worth Celebrating During Pride and Beyond

These self-care businesses prioritize inclusivity and self-expression It’s hard to overstate the LGBTQ+ community’s impact on beauty and wel

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You're Not Investing in Client Experience? Your Competitors Are

Beauty professionals need to invest in the client experience to keep up with their competition The self-care industry has experienced unprec

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