Boulevard Blog

Boulevard Blog: Page 15 of 29

Messages popping off of an iPhone standing up against a dark screen on black rocks.

Why Communication With Your Clients Is Crucial

How to use text and email communications to engage clients through every step of the appointment journey No relationship can thrive without

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Blue gloved hand uses a blue skin marker on man's face during treatment preparation.

Skya Jones' 3 Favorite Boulevard Features to Enhance Your Medspa Business

Learn how to streamline client information, boost revenue, and get the most out of your medspa software Client management. Self-booking. Mar

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A professional photograph of stylist Tracy Cunningham sitting in a salon.

Behind the Look: Seeing Red With Expert Colorist Tracey Cunningham

From Emma Stone’s iconic Superbad look to Daisy Jones and the Six, Cunningham shows that redheads have more fun Jennifer Lopez. Kiernan Ship

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A close-up of a woman holding up a pair of scissors in front of her face.

Effortless Content Creation: 7 AI Prompts for Busy Self-Care Business Managers

AI text generators can save you hours of writing on everything from social media posts to welcome emails Self-care business owner, care for

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Woman in front of a yellow backdrop wearing black gloves holds her hands on either side of her face.

Skin Care Business: The Complete Guide for Business Owners

How to navigate product regulations, amplify ad campaigns, and maximize revenue Everyone wants to feel comfortable in their own skin. Some

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A client receiving a medspa treatment

Increase Revenue Through the Client Experience: Tips From Boulevard's Skya Jones

How automation and delegation can help you create a luxury experience for your clients and drive growth at the same time As a business owner

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Hands wearing rings are shown with one holding a credit card to a payment device that is held in the other hand.

The Psychology of Pricing: Maximizing Client Value While Maintaining Profits

Why higher prices can be more effective at portraying value and influencing purchases than a bargain Attaching a dollar value to your salon

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A woman lies on a table with her eyes closed as she receives a skin care treatment.

Skin Care Advertisements: 5 Ways to Make Your Ads Stand Out

Break through the noise and grab ever-shortening attention spans with these strategies One of the most challenging parts of being a self-car

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A hand with pink nails holds up a smartphone in front of a white background.

How Virtual Consultations are Transforming the Beauty and Wellness Industry

Virtual consultations could be just what you need to reach new audiences and build your brand Clients in search of answers to their beauty a

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A person with long wavy hair has one hand on her chin and the other is holding a black credit card.

Credit Card Fees: Why Your Self-Care Biz Should Stop Leaving Money on the Table

Your business deserves to keep the revenue it makes — and your clients agree Does it feel like client transactions at your self-care busines

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A child reads a colorful picture book while getting a haircut at a barbershop.

How Barbershop Books is Bridging the Literary Gap, One Trim at a Time

Only 17% of Black fourth-graders read at the recommended level. Alvin Irby is on a mission to change that. Think about a favorite book you r

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A payment station prominently displayed at the front desk of a self-care business.

5 Ways Self-Care Businesses Can Start Using AI Today

The robots are here to help — find out how AI can give you more time to care for your clients As a self-care business owner, you have to be

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A black-and-white photo of a woman leaning back in a chair with her eyes closed. A specialist's hands are on her face.

6 Skin Care Promotion Ideas to Give Your Bookings a Lift

Get more new clients through your doors and boost long-term loyalty with these smart strategies One of COVID-19’s few positive lingering eff

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A client holds their credit card over a contactless payment reader at the front desk of a spa.

How to Increase Your Skin Care Business Profit Margins

The right skin care business opportunity can make a healthy profit with market research, product differentiation, and a few tricks of the tr

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A gold comb, hair clip, and pair of scissors rest under the decorated branches of a fir tree.

Holiday Hustle: 5 Ways to Boost Profits at Your Beauty Biz During the Holidays

’Tis the season for savvy business moves Pumpkin spice season is upon us, which can only mean one thing: The end-of-year holidays are fast

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Photo illustration of a person with long brown hair and blue eyes looking at the camera with their fingers fanned out over their face. A white outline of a bisected hourglass is superimposed over their left eye.

From Stress to Success: How Software Solutions Can Streamline Holiday Operations

Leave more room for festivities by perfecting your schedule, improving your client experience, and beyond Though they’re a time of wonder an

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A woman being treated at a salon under pink lighting

The Client-Centric Approach: How Estheticians Can Craft Personalized Experiences

Increase client retention and improve your client’s experience with these easy tips Clients walk in your door for a lot of reasons, but the

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Close up of woman with buzzed hair looking straight into the lens as 3 hands each with a pair of scissors  float just above her head.

Why Client Retention Is Crucial for Building Resilient Self-Care Businesses

Weather the hard times and set your business up for growth by focusing your efforts on landing that critical second appointment Between the

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Silver laptop on a countertop displaying a report created using Boulevard software.

Data to Delight: Leveraging Client Profiles to Create Bespoke Client Experiences

Ethically sourced client info and thorough reporting can make every client feel understood and catered to You may not know it, but you alre

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Closeup on a person receiving an injection in their forehead. Two hands in blue medical gloves administer the injection.

Boulevard's 4 Most Important Takeaways From AmSpa's State of the Industry Report

This bird’s-eye view of the medspa industry provides insight to better understand clients, choose menu services, and more There's a lot to l

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Mastering Medspa Advertising: Tips and Strategies for Success

How to put brand building, the web, social media, and email to work for your medspa business The medspa industry is growing. Fast. A recent

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SEV Laser lobby with a tan couch, coffee table, and side table with a tall indoor plant shown with a sign on the wall displaying their name, "SEV"

Behind the Look: How SEV Developed the Celebrity Laser Hair Removal Experience

Whether you're a movie star or working a 9-to-5, SEV believes you deserve the A-List treatment You may have caught pics of Khloe Kardashian

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What Medspa EMR Software Is and What Medspas Actually Need

Medspas have a very different vibe than a doctor’s office or hospital. Clients expect the luxurious ambiance of a high-end spa or salon, com

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Celebrating Latin America: Self-Care Businesses Transforming the Industry

For Hispanic Heritage Month, Brazil Independence Day, and beyond, check out these 7 Boulevard-powered, Latin American-founded salons and spa

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