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Holiday Hustle: 5 Ways to Boost Profits at Your Beauty Biz During the Holidays
Oct.17,2023By Boulevard Staff
’Tis the season for savvy business moves
Pumpkin spice season is upon us, which can only mean one thing: The end-of-year holidays are fast approaching. For self-care businesses, this means a rush of clients old and new filling up your appointment book. They might be in need of a style update to show off at the company party or just want a moment of peace in between making a list and checking it twice, but the end result is the same — an uptick in business.
Now is the perfect time to prepare for the holiday hustle so that you can maximize your revenue opportunities by making the most of your staff’s limited time. With some strategic planning, your salon or spa could be the joyful oasis that clients are seeking, allowing you to reap the business benefits. Follow these five strategies to boost your fourth-quarter profits and build client relationships that will last long after we’ve rung in the new year.
Generally speaking, the more appointments you have scheduled, the more money you’ll bring in. However, booking wall-to-wall appointments without accounting for transition times, processing times, and other nuances is a recipe for disaster. Rather than having your team play scheduling Tetris for the whole season, lean on your scheduling software to do the heavy lifting. For example, Boulevard’s Precision Scheduling™ was designed to reduce downtime and make the most of your team’s bandwidth, leading to fewer awkward schedule gaps and more quality time building relationships with clients.
If your current software can’t handle the heavy load, it might be time to think about upgrading. The right solution should allow self-booking for clients while automatically optimizing the schedule on your end. A detailed, customizable calendar with easy access to client details will go a long way toward making this hectic time more manageable, so it’s well worth the investment.
Offer festive packages
If your salon or spa is located in a shopping center or other thriving retail district, you’ll likely get visits from overwhelmed holiday shoppers looking for a break between long lines and fighting over the last toy on the shelves. In addition to offering top-tier service, you can make their lives easier by offering festive packages that work both as ready-made gifts and indulgent treats.
Here are a few ways to boost your retail offerings during the holidays:
Gift cards: What’s a better gift than an excuse to treat yourself? Gift cards are a no-brainer during the holiday season, so make sure you’re promoting them accordingly.
Pre-wrapped stocking stuffers: Offer small, festive gifts that would be ideal in a holiday stocking, at an office party, or in a White Elephant exchange with a limited budget. If they’re already wrapped, that takes one more chore off your client’s list, and they’ll appreciate it.
Box sets: For bigger gifts, bundle together some of your most popular products for an all-in-one set. For example, offering shampoo, conditioner, hair serum, and styling cream — perhaps in a reusable travel bag — is a great way to capitalize on the spirit of gift-giving.
Leverage client profiles for a personal touch
The holidays are supposed to be a time of joy, but let’s be honest: There’s often a lot of stress involved, too. Hosting family members, putting together intricate family meals, trying to please everyone while sticking to your budget — things can quickly get overwhelming. It’s up to you to help your clients get their holiday spirit back by providing award-worthy service and making them feel special.
To add a personal touch, leverage the client data you’ve saved in your software’s client profiles. This way, you’ll be able to see their history, preferences, and whether you need to make any accommodations before they even reach your chair. Client profiles also help you find opportunities for upsells; for example, if a client often gets an eyebrow wax with their haircut, you can offer that extra service and make them feel seen. Remember, it’s all about making clients feel like more than another face in the crowd; when they’re in your self-care business, they should feel like a top priority.
Create data-driven marketing campaigns
To make an impression on busy (and often overwhelmed) holiday shoppers, you’ll need to leverage all the data you’ve collected and use it to create engaging marketing campaigns that show why your space is the one to visit.
Start off with a one-time blast that brightens clients’ inboxes. Be creative and make sure your copy and visuals are aligned with your brand identity. This is the perfect opportunity to show off your holiday specials, like gift bundles or promotional pricing. Automated email campaigns keep the relationship between you and your clients going strong, so leverage your marketing software and let it do the bulk of the work for you.
Offset credit card charges
A whopping 81% of consumers prefer using physical credit or debit cards to make payments, and those processing fees can add up. To ease the burden on your bottom line, make use of features like Boulevard Offset. This optional program could save your business an average of $9,600 a year by passing on a 3% credit card surcharge to your clients. In turn, you pay just 1% on those transactions. Transparency is key, so make sure that the 3% credit card surcharge is clearly stated on your website, at your door, and on your front desk, or anywhere else a client might check out.
The thought of preparing for yet another holiday hustle might be overwhelming, but the smart strategies on this list will make it far more manageable while boosting your bottom line. Cheers!