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Industry • Best Practice

Brow & Lash Business Names: How to Catch Your Clients’ Attention

What’s in a name? Your brand identity.

Among the many challenges of starting a new beauty business — securing a location, hiring staff, buying equipment — choosing a name might be the most important. Get it right and you’ll perfectly embody both your brand and the services you offer; get it wrong and it can fail to connect with clients or even violate legal guidelines.

This becomes even more important if your self-care business focuses on niche services, like those in the rapidly growing lash and brow segment. These services aren’t necessarily the first that spring to mind upon hearing the word “salon,” so coming up with catchy lash business names or clever brow business names requires a precise blend of specificity and creativity. Once you reach this part of the process and start whittling down your list of potential business names, be sure to keep these guidelines in mind.

Be specific

Blink Bar. Beverly Hills Lashes. The Little Lash Girl. Star Lash Beauty Bar. What do all of these names have in common? Aside from being some of the top eyelash extension salons in Los Angeles, these beauty businesses all put their unique value proposition right in the title. Whether you’re focusing on extensions, shaping, microblading, tinting, or all of the above, you’ll also want to use a name that creatively describes exactly what you do.

That said, it’s not as simple as throwing the words “brow” or “lash” on your door. You want people to remember your business name, so it also needs to be catchy and uncomplicated. Avoid using words that are hard to spell or pronounce, but don’t be too generic. It’s a balancing act, but when you’ve finally picked the winning name, clients will know exactly what to expect when they walk through your doors.

Stand out from the crowd

Before filing any paperwork and taking your business from conception to reality, you need to have a thorough understanding of the industry, particularly other brow and lash business names in your area. It’s critical that your brow business name ideas can’t be easily mistaken for another business; not only could it cost you clients who can’t distinguish between the two in an online search, but it could also land you in legal hot water.

Start by compiling a list of your local competitors. From there, you’ll be able to see if any words or phrases are particularly overused, giving you more opportunities to stand out from the rest. Don’t go overboard trying to be different, but make sure the brow and lash business names that make your shortlist are easily distinguishable from other popular salons in the area. This will go a long way toward building a recognizable brand.

Express your brand identity

Speaking of being a recognizable brand, your business name should also reflect the brand identity you’re hoping to establish. Is your shop full of bright colors and unique furniture? Then bring that same boldness to its name. Perhaps you’re going for an air of sophistication and exclusivity, in which case puns and plays on words wouldn’t be your best bet. On the other hand, if you’re going for accessibility and affordability, you may want to find ways to convey that with a catchy business name.

If you’re not sure what your brand identity should be, it’s time to take a step back. Think about how you want clients to feel when they walk into your establishment and the unique experiences only your team can provide. Write down descriptive words as you brainstorm and use that list as a jumping-off point. Once you know your brand inside and out, you’ll have an easier time expressing that in your business name.

Don’t limit yourself

You might be opening your first business now, but what are your plans for the future? If you’re already thinking about expansion, don’t choose a name that’s going to limit your options. For example, it might be tempting to use the street where your business is located or the city you’re in, but what about when you open more businesses in different locations? If you name the shop after yourself, are you limiting franchise opportunities? That’s probably a lot to think about when you’re still in the naming stage, but your future self will appreciate the foresight.

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