What’s in a name? Your lash and brow business’s brand identity.

You’ll make many decisions over the course of running your business, and what to call it is one of the most important. Your business’ name will be the first thing that prospective clients see on your storefront, on your website, and on social media. Your success won’t depend entirely on what you choose, but the name will absolutely impact potential clients’ first impression of your business.

To capture people’s attention, your name should:

• Specifically mention brow and lash treatments

• Be unique in a crowded field

• Help build your brand identity

In this blog, we’ll help you come up with attention-grabbing lash and brow business name ideas. All you need is a little creativity.

1. What Are Catchy Lash and Brow Business Names?

The Wink Lab. Beverly Hills Lashes. The Little Lash Girl. Star Lash Beauty Bar. What do all of these lash and brow business names have in common? Aside from being among the top eyelash extension salons in Los Angeles, these beauty businesses all put their unique value propositions right in the title. Whether you’re focusing on extensions, shaping, microblading, tinting, or all of the above, you’ll also want to use a name that creatively describes exactly what you do.

That said, it’s not as simple as throwing the words “brow” or “lash” on your door:

• Pick a name that’s easy to remember

• Make it catchy and uncomplicated

• Stick with words that most people can spell and pronounce

• Pick specific lash and brow words rather than generic salon terms

It’s a balancing act, but when you’ve finally picked the winning name, clients will know exactly what to expect when they walk through your doors.

2. How Can Lash and Brow Businesses Stand Out from the Crowd?

Before filing any paperwork and taking your business from conception to reality, you need to have a thorough understanding of the industry, particularly other brow and lash business names in your area. Start by compiling a list of your local competitors. From there:

• Pick a name that can’t be easily mistaken for another business

• Avoid overused words or phrases from other brow and lash businesses

• Make sure another company doesn’t own the rights to your desired name

Don’t go overboard trying to be different, but make sure the lash and brow business names that make your shortlist are easily distinguishable from other popular salons in the area. This will go a long way toward building a recognizable brand.

3. What Makes a Strong Lash and Brow Business Brand Identity?

Speaking of being a recognizable brand, your business name should also reflect the brand identity you’re hoping to establish. Is your shop:

• Colorful and offbeat? Bring that same boldness to its name

• Sophisticated and exclusive? Puns and wordplay may draw in your target clientele

• Accessible and affordable? Try a catchy, approachable business name

If you’re not sure what your brand identity should be, it’s time to take a step back. Think about:

• How you want clients to feel when they walk into your establishment

• What sets your lash and brow business apart from the competition

• Unique experiences only your team can provide

Write down descriptive words as you brainstorm and use that list as a jumping-off point. Once you know your brand inside and out, you’ll have an easier time expressing that in your business name.

4. FAQs About Lash and Brow Business Names

1. What are some good words to use in a lash and brow business name?

While your business name can use any words that align with your brand identity, you can start brainstorming with:

• Lash and/or brow: Put the service you’re selling front and center

• Your first, last, or middle name: Clients will know the business belongs to you. Even better if you have an uncommon name

• Studio, salon, or bar: Having “studio,” “salon,” or something similar in your business name will make it easier to find and identify

• Plants and animals: The natural world is an easy, copyright-free way to add some personality to your name. You can also use mythological creatures

2. How should you decide on a lash and brow business name?

While there’s no single “right” way to name your business, there are a few tried-and-true steps you can try:

1. Write down as many names as you can think of. Somewhere between 10 and 20 should be good

2. Narrow the list down to a handful of your favorites. Three to five names would be ideal

3. Poll your friends, family, and/or colleagues. If any name is particularly good or bad, your inner circle will let you know

4. Sleep on it. Don’t jump to any conclusions before you’ve had a good night’s rest

5. Try the names out. Whip up a quick logo or replace dummy text on your website. See which name fits the best

If the names still don’t feel right, scrap them and try again. You can always try a repetitive, familiar activity like walking around the neighborhood, doing dishes, or taking a shower to kickstart your creativity. (This is actually called the shower effect.)

3. What are examples of successful lash and brow business names?

Here are some of the best lash and brow business names we’ve found in major United States cities, as well as quick explanations on why they work:

• Lash n Brow by KT, New York: “Lash” and “brow” in the name, as well as unusual spellings of “and” and “Katie”

• Brow Down Studio, Los Angeles: Some clever wordplay with both “brow” and “studio” in the name

• The Best Lashes, Chicago: “Best” makes it pop in online search, plus “lashes” in the name

• The Brows Boutique, Houston: “The” makes it sound definitive, “brows” is descriptive, and “boutique” suggests personalized experiences

• Eyeconic Lash, Phoenix: Fun, easy-to-understand pun with “lash” right behind it

5. How Can You Future-Proof Your Lash and Brow Business Name?

You might be opening your first business now, but what are your plans for the future? If you’re already thinking about expansion, don’t choose a name that’s going to limit your options. For example, it might be tempting to use the street where your business is located or the city you’re in, but what about when you open more businesses in different locations? That’s probably a lot to think about when you’re still in the naming stage, but your future self will appreciate the foresight.

Nailing the name is a key point in the future of your lash or brow business, so take the time to get it right. It should be memorable, clear, and communicate what you’re all about. Using an AI tool like ChatGPT to help you riff on possibilities can help you explore new ideas if you’re stumped. Good luck!