10 Things You Didn't Know Are Included in Your Boulevard Subscription

10 Things Boulevard’s Pricing Actually Includes in Your Subscription

Some people do a double take when they see Boulevard’s pricing for the first time. We get it. Boulevard’s salon software isn’t just a booking tool with a bigger price tag—it’s a complete operating system designed to help your business grow.

A lot of software options in the wellness and beauty industry look affordable up front, then turn into a growing list of disconnected add-ons. You have to take more time to patch them together, and costs quickly snowball beyond your budget. Boulevard’s pricing is structured differently. 

Instead of starting with a low base price and layering on extra features, Boulevard gives you a robust system from the get-go. You receive intelligent scheduling, built-in marketing and client management, and reporting tools in one subscription, with strong customer support to help you along the way.

Let’s take a look at 10 features you may not be making the most of in Boulevard’s all-in-one platform.

1. Enterprise-Grade Security: PCI, HIPAA, and SOC Compliance Included

Security isn’t something you and your team should have to actively manage. Boulevard automatically includes multiple kinds of regulatory compliance in the system, so client data is protected by default.

Boulevard includes PCI and SOC compliance to support secure payment processing and keep you covered for system-level security audits. Our HIPAA coverage—critical for medspas and other businesses that handle protected health information—isn’t often included in general-purpose software used by medspas, requiring a separate investment that’s cut with Boulevard.

Learn more about how Boulevard’s Data Security features keeps client information safe and secure. 

2. Precision Scheduling: AI That Fills Your Calendar for You

Precision Scheduling is Boulevard’s proprietary scheduling engine, designed to do way more than show availability.

The AI-powered tool uses pattern-based logic to learn client booking behavior. Then, it sequences appointments, prompting clients to choose time slots that reduce gaps in providers’ schedules. You can also fine-tune how the system behaves with controls to prioritize specific staff, define booking intervals, and adjust the number of offered appointment slots.

3. The Boulevard Marketing Suite: A Full Campaign Engine

Boulevard’s Marketing Suite supports automated email and SMS campaigns based on booking and client data. You can set up triggers like rebooking nudges and slow-day promotions, which will automatically send client messages via branded email templates or two-way texting.

The salon marketing suite also includes easy-to-use tools like market segmentation and drag-and-drop builders to design and send out one-off campaigns. Plus, all your messaging pulls directly from client profiles and appointment history, so you can adjust outreach based on real client behavior.

4. Rich Client Profiles: Your CRM Is Already Built In

Most scheduling software store booking data. Boulevard uses that data to build stronger client relationships.

Boulevard’s EMR-style Client Profiles bring together a full history of clients’ preferences, before-and-after pictures, and communication. That means staff are always on top of the most important details, whether it’s a medspa provider following an extended treatment plan or a hairstylist knowing that a regular prefers sulfate-free shampoo. By understanding what a client wants from your business, you can personalize each interaction and nurture a strong relationship.

Shared client data powers every workflow in Boulevard, from marketing personalization to rebooking prompts at checkout. The result is a client experience where every visit builds on the last and clients are more likely to stay loyal over the years.

5. Memberships and Packages: Recurring Revenue Ready To Go

Regular clients usually follow a predictable cadence. Memberships turn that pattern into predictable revenue, too.

With Boulevard’s membership and package tools, there’s no need to manage a third-party system or manually track renewals and billing cycles. Simply set up membership rules, and the system handles things like recurring payments and usage tracking in a single workflow.

Boulevard users who activate this feature report earning more consistent revenue. Better membership and package management leads to a noticeable bump across several foundational KPIs, too: better client retention, more revenue during slower months, and higher client lifetime value from having more reasons to come in.

Learn more about how to prioritize client loyalty across your KPIs with Boulevard. 

6. Billie: A 24/7 AI Chatbot That Answers Your Questions

There’s a lot to learn when you pick up any new software, especially one with as many features and settings as Boulevard. While our platform is designed to get you up and running fast, you’re likely to have some questions or need help with certain steps.

To get that help, you can turn to Billie—our in-platform chat assistant. This smart bot offers instant answers, so your team gets advice in the moment without having to slow down. For instance, if front desk staff forget how to process a refund, they can simply ask “Hey Billie, how do I refund a client?” to get a reminder. Billie can also escalate more complex and situation-specific questions to our human support team when needed.

7. The Dispute Resolution Center: Chargeback Management Without the Headache

Chargebacks are one of the most frustrating and time-consuming operational problems in salons and spas. They pull owners into complicated admin work, and often require learning how to use multiple complicated payment processing portals.

Boulevard subscriptions include a Dispute Resolution Center that handles chargeback management without leaving the dashboard. When a dispute comes in, owners receive a notification to review it and either respond or submit evidence against the claim. Once the other party replies, the same platform tracks the conversation for your convenience.

Additionally, Boulevard includes EMV certification and card-not-present verification as baseline protections to reduce the risk of disputes altogether.

8. Boulevard Capital: Get Business Financing Through the Platform

Boulevard Capital is a financing tool built directly into the dashboard that gives qualifying businesses access to working funds. It’s a dedicated capital product built for the unique ways beauty and wellness businesses invest in their growth, designed to help self-care businesses that need a little extra funding. Owners can apply for capital to make new equipment purchases, open a second location, or hire ahead of a busy season.

This initiative was awarded the 2026 FinTech Breakthrough Award for Small Business Lending Solution of the Year, recognizing the impact of more than $40 million in funding delivered through Boulevard Capital.

Learn more about accessing funds with Boulevard Capital to grow your medspa or salon. 

9. Instant Payouts: Access Your Funds Whenever You Need Them

Cash flow doesn’t always neatly line up with expenses. Rent and payroll hit before scheduled deposits arrive, and you’re still waiting for the funds to restock inventory. Those timing gaps can leave owners short on cash when urgent operational costs come up.

Boulevard’s Instant Payouts gives businesses access to their funds within minutes. You can move money from processed transactions directly into your bank account when you need it, rather than waiting for the standard payout schedule. This feature is built into the same payment processing system as the rest of your transactions, so it’s easy to track and request available funds.

10. Onboarding, Training, and Support: Real People, Not a Knowledge Base

When a new user signs up for Boulevard, the process kicks off with a dedicated Onboarding Specialist. They work with you to set up locations and service menus, then configure staff accounts so you can launch without a hitch.

From there, Boulevard Academy provides on-demand training for the whole team. It teaches your staff the system before it goes live, nurturing consistent adoption across roles. Human-led help continues with a customer support system that responds in minutes, something users often mention in Boulevard’s software reviews. 

This approach supports quick adoption compared to platforms that rely heavily on automated help desks and self-service guides. It’s a big advantage for first-time users, who get a faster path to setup and practical knowledge to use Boulevard effectively from day one.

You’re Not Just Paying for a Regular Booking Software With Boulevard

Boulevard costs more than a basic booking tool because it isn’t one. Boulevard was built especially for beauty and wellness businesses with features that cover all your day-to-day operations in one system.

That consolidation changes the equation. Separate tools for every business function add up in both cost and complexity, while also creating gaps between systems that don’t communicate with one another. But by giving beauty and wellness businesses all the tools they need to thrive in one place, Boulevard can make a meaningful difference in your operations.

Check out our user reviews and ROI calculator to see what Boulevard could be worth for your business, and explore our pricing page to compare plans.