The next question is, can we cultivate loyalty? Absolutely! While running a salon that meets client beauty needs is a great start, there are ways to optimize the process further. A loyalty program that offers rewards points, discounted products, or free services enhances your brand’s value in the customer’s eyes. What’s more, loyalty programs measurably impact retention, LTV, and your bottom line.
Enterprises stand to gain additional benefits from a well-crafted loyalty program. Most notably, owners can share points and other rewards across their entire salon chain. This capability lets clients redeem loyalty points across multiple locations — which is useful when moving, while on vacation, or if their home chain is fully booked.
Finally, emphasizing loyalty is a cost-effective way to grow your business. Research consistently shows that new customers are five to ten times more expensive to acquire than a retained client. Loyalty pays, so focusing your efforts on loyalty can drive revenue and reduce costs over the long haul.
Just remember — building loyalty takes time. You can’t build an effective rewards program overnight, and retention-based revenue accrues over months and years. That’s why it’s essential to leverage tools that keep clients engaged and help owners work towards long-term goals. Boulevard’s salon management platform can help by customizing and personalizing rewards while highlighting your loyalty ROI.
For an effective salon-centric solution, get in touch with Boulevard for a preview of our loyalty services.