This term encompasses a wide variety of non-surgery procedures and aesthetic plastic surgery procedures that are intended to change the appearance of a client’s body. It can include things like tummy tucks, CoolSculpting, and more.
Body sculpting/contouring is hugely popular and the U.S. has watched its popularity rise 43% since 2017 and quadruple since 2012. And it comes at a pretty hefty price. According to the American Society of Plastic Surgeons, “the average cost of body contouring surgery can vary widely” and is largely dependent upon things such as the surgeon’s experience, which specific procedure is performed, and where the procedure is done (geographically speaking).
However, you can get an idea of the range. Something like CoolSculpting is on the lower end of body contouring and typically costs between $2,000 and $4,000 in total. And a different body contouring treatment such as a tummy tuck is on the high-end and averages $6,154.
As you can see, the most popular (and thus, profitable) medspa services cover a range of different wants and needs. Some are to make the lips bigger, while others are to make the tummy smaller. Some will cost your clients a couple of hundred dollars (we are looking at you, laser hair removal), others may potentially cost them up to $10,000 (that’s your cue, body contouring). In order to capture as many different clients as possible looking for different experiences and enhancements, it is vital that your medspa offer this wide range of treatments on its menu.
You don’t want to exclude the people with lower budgets from being able to get treatments, and at the same time, you don’t want to provide the people with higher budgets from being able to get the more expensive treatments they desire.