Medical spas are a thriving pillar of the beauty community. The treatments they provide were once cast in the light of being the overpriced indulgences of the vain and idle, but now they’re seen for what they are: a suite of methods used to maintain mental and physical wellbeing.
Managing a successful medical spa requires many different skill sets, but none is perhaps more crucial than knowing what medical spa treatments to have on offer — and how to price them. Changes in social influences and technologies mean that no med spa can afford to assume what drove business last year will work in the years to come.
Every savvy owner should take time annually or biannually to reconsider their medspa business plan. If you’ve yet to do that, or even if you just want a gut check that you’re still on track, this guide will walk you through key considerations for your spa.