Industry • Inspiration
The 4 Most Popular Medical Spa Services (and How to Nail the Consultation)
Jun.04.2021By Boulevard Staff
Introduce your customers to the perfect medspa treatments through personalized client consultations.
For medical spas to stand out, they need to offer customers the most attractive and popular services of the day. Client consultations are a crucial element of medspa treatments, since they are the spa’s chance to communicate the value of each service. In addition to reviewing clients’ medical and treatment histories, consultations create an opportunity to coach customers through finding the best treatments for them.
Here are four of the most popular medical spa services today, plus tips to nail the client consultation for each treatment type:
4 Medical spa services to add to your menu
Treatment #1: Botox
Botox, Dysport, and Xeomin are all brands of botulinum toxin, a substance that is injected into the muscles in order to reduce the appearance of wrinkles, usually in the face. Botox injection is considered a minimally invasive procedure, and it’s also a quick and affordable treatment.
Nail the consultation: Make sure to set your clients’ expectations! The rejuvenating results of Botox typically last for three or four months, so make it as easy as possible for clients to schedule their next session or book multiple treatments at one time.
Treatment #2: Dermal Fillers
Dermal fillers like Juvederm and Restylane are injected to add plumpness and volume to specific areas of the face, like the lips and cheeks. Other uses of dermal fillers include jawline contouring, reducing acne scars, and filling in deep folds, lines, and wrinkles.
Nail the consultation: Fads come and go, so take care to communicate the right services to clients. If they’re looking for the hot new look, like plump lips, for example, help them understand the amount of filler that will be most suitable to them.
Treatment #3: Laser Hair Removal
Laser hair removal offers a more permanent solution to hair removal than techniques like waxing and shaving. Laser pulses destroy the hair follicle without damaging skin tissue, making it more difficult for hair to grow back and minimizing growth over time. This technique can be applied to the client’s face, arms, underarms, legs, back, chest, and bikini area.
Nail the consultation: Laser hair removal is one of the medspa services that can require multiple sessions to achieve the client’s desired results. Design a treatment program that works with your client’s schedule and offer products they can use at home between appointments.
Treatment #4: Body Contouring
There are many non-invasive ways to achieve body contouring without going under the knife for major plastic surgery. The main goals of this type of treatment are to reduce fat cells and tighten the skin, using tools like ultrasound, infrared light, special massage techniques, and injectable compounds, for example.
Nail the consultation: Help clients celebrate their results by tracking the specific goals they set before treatment. You can record measurements or take before and after photos (with their permission, of course) to give clients a chance to appreciate their wins objectively.
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