Boulevard Blog

Boulevard Blog: Page 19 of 29

A hair salon manager meets with one of her stylists to discuss performance.

Relationships and Retention: Strategies for Creating a More Connected Culture

Getting to know your stylists and setting them up for success will keep them invested in your business Retention has always been difficult i

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A woman browses through retail products at a salon on Small Business Saturday

How to Make Your Salon a Hot Destination on Small Business Saturday®

Help boost revenue for your local beauty salon during the busiest shopping season of the year with these handy tips The holiday shopping sea

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A young woman writes notes on colorful pieces of paper tacked to a bulletin board.

How to Create a Massage Therapy Business Plan + 3 Examples

Here’s how to draft a business plan that will keep powering your massage business forward for years to come You have the vision and the tale

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A man lies on a massage table with his eyes closed and a towel covering him from the waist down while two hands massage his back.

Master Retention: How to Get Massage Clients to Rebook

Here’s how to put in the work you need to get massage clients coming back for more…and more…and more Advertising and social media campaigns

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Soccer players in white kits celebrate on the pitch

Braid It Like Beckham: The 5 Most Memorable Soccer Hairstyles of All Time

Image Source These are the fútbol hairstyles that will make you shout “Goooooooooooooaaallllll!” The World Cup is upon us again, kicking off

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An adjustable massage table with several different-colored towels neatly stacked on top

3 Tips for Buying the Best Massage Equipment for Your Business

How to find quality equipment for your massage therapy business without overspending If you’re running or starting a massage business, you w

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A stylist gets ready to cut a woman's hair.

This Time It's Personal: How to Make Every Client Feel Like a Regular

Harness client data to personalize client interactions beyond the salon or spa experience Making clients feel like the star of the show has

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A couple wearing robes looking at each other as they share a trip to the spa.

Experiences, Not Stuff: Helping Your Clients Give Gifts Worth Getting

Exclusive discounts and bonus gift cards entice clients toward buying meaningful gifts for the holidays The holiday season is rapidly approa

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Your Website IS Your Front of House: Here's How to Give It a Makeover

A step-by-step guide to creating a winning beauty business website Glossy posters, comfy chairs, and welcoming receptionists are all part o

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A massage therapist works on a client's midriff as they lie face-up on a table.

Massage Marketing 101: How to Promote Your Wellness Business Like a Pro

Learn how to create the best massage therapy marketing plan Massage therapists work hard on making their customers feel good, but they also

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A profile view of a young woman receiving a hair rinse with colorful hair products out of focus in the background.

Riding out the Recession: How Salons Can Cut Costs Without Selling Their Souls

Follow these 5 practical tips to help your business emerge stronger from rough economic times Some economists think we're approaching a rece

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A row of shiny, tumbled black stones lay across a person's back.

How to Get Massage Clients: 5 Creative Ways to Grow your Business

Getting more massage business may be easier than you think with these tips for expanding your client pool Your massage business might have i

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A woman with a bionic arm sits at a desk while using a laptop.

Lessons From the Best in Tech: Limbitless' Bespoke Bionics & Knowing Your Niche

Limbitless has empowered its audience with specialized bionic limbs based on the recipient’s interests Beauty is about empowerment. Every ha

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A woman with platinum and pastel hair stands in a snowy field looking straight out of a fantasy novel.

From Fantasy to Reality: The Truth About Maintaining Magical Hairstyles

One does not simply lighten their hair for an effortless platinum look Between the premiers of Game of Thrones prequel House of the Dragon o

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A beautiful modern beauty business.

From Survive to Thrive: 4 Steps to Take Now That Your Small Biz Is Profitable

From dialing in your branding to adopting the most effective tech, learn how to reinvest profits for growth Owning a small business is hard

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A young woman meditates with hands together in her bedroom

Finding Your Om: How Yoga Helps Stylists Bring Balance to Their Busy Lives

Working as a stylist can be both physically and mentally demanding. Practicing yoga is one powerful way to ground and connect with your body

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A woman has pin-straight hair on one side and messy waves on the other. She looks great either way.

Y2K Madness: The 2000s Styles Making a Comeback

Velour tracksuits not required When we think of cyclical trends, we tend to think about the iconic styles of the 70s, 80s, and 90s that keep

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A barber with a bushy white beard grins while chatting with a client and trimming his close-cropped hair.

Cracking the Code of Creatures of Habit: 5 Marketing Hacks for Barbershops

Here are the barbershop marketing tips you need to follow to attract new patrons and get more from your current clientele By 2024, the globa

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A woman with big 80s energy stands between two mannequins.

Give Your Clients These Totally Tubular Hairstyles Straight Out of the 80s

More variations on the mullet? Stranger things have happened. The 1980s isn’t just a decade; it’s a style, an attitude, a whole vibe. Gen Z

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A TikTok influencer shows off her makeup routine in her latest video.

Trash These TikTok Trends: Separating Beauty Wisdom From Viral Nonsense

Healthy skepticism and listening to experts will keep you and your clients safe from the latest bogus trends TikTok is a canvas for expressi

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A lively arrangement of houseplants growing in decorative vases.

A Good Hair Day: How to Make Mental Health a Priority at Your Salon

Learn how to transform your salon into a safe space that clients will leave looking and feeling better The salon is a place where many clien

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A nail tech gives a client a colorful manicure.

How to Open a Nail Salon: The Complete Guide

From services to pricing, here’s how to attract new clients and keep them long-term Every nail empire starts with that first salon. To be su

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A woman sits in a salon getting her hair curled.

The Ugly Truth: How Predatory Beauty Schools Are Driving the Need for Reform

Tales of exploitive beauty schools aren’t new, but they’re ignoring the bigger picture Higher education is full of cautionary tales, especia

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A Dyson storefront in the UK

Lessons From the Best in Tech: Dyson, and How to Build Brand Cachet

Grow your beauty business with insights pulled from Dyson’s tech industry success The Dyson brand is unparalleled in the unlikely arena of h

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