y2k hero

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    Y2K Madness: The 2000s Styles Making a Comeback

    Velour tracksuits not required

    When we think of cyclical trends, we tend to think about the iconic styles of the 70s, 80s, and 90s that keep making their way back to the mainstream. Well, guess what, Millennials? The early 2000s are officially old enough to drink, and Gen Z is now embracing those turn-of-the-millennium lewks from our teenage and early adult years. That means beauty pros can expect to get an influx of requests that take them back to a time of Y2K, ultra-low-rise jeans, and Blackberry phones. Dust off your iPod Classic and take a trip down memory lane with the 2000s styles (and tunes!) clients will be clamoring for this fall.

    Pin-straight hair is always a sleek choice

    Stylists, get out your flat irons. In the early 2000s, stars like Avril Lavigne rocked super-straight hair without a strand out of place. Twenty years later, this look is dominating fashion shows once again, with style icons Gigi Hadid and Dua Lipa showing off their super-sleek locks while strutting down the runway. It’s hard to deny the eye-catching appeal of the rod-straight, uber-shiny style, but getting there can cause a lot of heat damage. Make sure your clients are stocked up with protective products and know how to avoid burning their hair to a crisp.

    The soundtrack:

    • “Complicated” - Avril Lavigne

    • “Everywhere” - Michelle Branch

    • “Hey Ya” - Outkast

    • “Umbrella” - Rihanna

    • “Hands Clean” - Alanis Morissette

    Chunky color adds personality to any ‘do

    Remember Christina Aguilera’s “Dirrty” era? Along with Kelly Clarkson, Lindsay Lohan, and Beyonce, Aguilera helped make chunky hair color a thing. Highlights, lowlights, bold colors — nothing was off limits when it came to this trend, and now we’re seeing its re-emergence thanks to nostalgia-obsessed Instagram influencers. Whether your clients opt for thick-but-subtle highlights or rainbow colors, chunky streaks are back on the menu. Just don’t be surprised if they have a fancy new name like money pieces or high-contrast color.

    The soundtrack:

    • “Fighter” - Christina Aguilera

    • “Lose Yourself” - Eminem

    • “Girl’s Not Grey” - AFI

    • “Irreplaceable” - Beyonce

    • “Get the Party Started” - Pink

    Zigzag parts end the “middle or side” debate

    Side parts? Middle parts? Those of us who lived through Y2K know the true answer to this endless debate: The zigzag part is the one to rule them all. It’s edgy and visually interesting, elevating even the most casual looks into something a little bit cooler. And unlike some of the other 2000s trends making their way back, zigzag parts don’t require a big commitment or tons of products. According to celebrity hairstylist Ayana Jinnouchi, getting a Bella Hadid-worthy zigzag part only requires a comb and some hair gel.

    The soundtrack:

    • “Somebody Told Me” - The Killers

    • “Skinny Love” - Bon Iver

    • “Take Me Out” - Franz Ferdinand

    • “California” - Phantom Planet

    • “Float On” - Modest Mouse

    Flip your hair like you just don’t care

    Technically, the hair flip originated in the 1960s, but Millennials made it their own in the early 2000s. Now, thanks to the popularity of shows like The Queen’s Gambit and our own desire to repeat the past, that flipped-up hair look can be spotted on the likes of Zendaya, Billie Eilish, and others with, ideally, shoulder-length hair. Subtle and sweet or rock-star dramatic, flipped ends are flattering and low-maintenance — perfect for clients who could use a style boost without having to spend hours in front of a mirror. 

    The soundtrack:

    • “Three Small Words” - Josie and the Pussycats

    • “The Black Parade” - My Chemical Romance

    • “In the End” - Linkin Park

    • “The Scientist” - Coldplay

    • “Milkshake” - Kelis

    Think you know what clients truly want? We surveyed 800+ beauty patrons to discover what matters most to potential clients. Here's what we found

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