Boulevard Blog: Page 28 of 29
No Plan B: Adopting the Success Mindset
Adopting a healthy success mindset can help your salon overcome just about any challenge How do you create a successful salon enterprise? We
Read Article3 Popular Beauty Treatments for Men
Professional spa treatments aren’t just for women. Offering them to men can supplement your revenue and benefit their well-being. For far to
Read ArticleWhen (and How) to Adjust Salon Pricing
If your profit margin is less than 10%, it’s time. Learn how with our straightforward game plan. There’s no getting around it: You can’t bui
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The Cutting Edge of Beauty: 3 Radical Innovations Coming to Salons Near You
From water-conserving hair washes to AR-powered consultations, technology is transforming professional beauty services. Change is a constant
Read ArticleMeet our #BLVDBestof2020 Contest Winner: Faith Venditti
2020 hit the beauty industry harder than ever. But we still felt there could be ways to celebrate the little wins that were had in an otherw
Read ArticleHow Black Artists and Icons Pioneered Nail Art
The exciting styles of today’s acrylic nails have their roots in Black culture. Nail styling is a thriving industry, as a quick glance at th
Read Article3 Growth-Oriented Salon Promotions (That Don't Include Discounts)
You don’t have to devalue what your salon offers to create a great promotion. Some salons stay fully booked and profitable through word of m
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Umbrellas and Coalitions: Is a Joint Loyalty Program Right For Your Salon?
To survive in competitive markets, some retailers turn to joint loyalty programs. Are they a good fit for your salon? A loyalty program is a
Read ArticleHow Beauty Professionals Can Access PPP
Maintaining your business during a pandemic is no easy task, but resources like the PPP can help beauty professionals make ends meet. Many b
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How to Make Client Communication Powerfully Simple
Client relationships are crucial to your business, which is why it’s critical to make every touchpoint count. Long hold times and dropped
Read ArticleFranchise vs. Chain: Which is Right for Your Salon Business?
How will your salon enterprise settle the “franchise vs. chain” question? After proving that you can launch and manage a successful salon, y
Read ArticleThe Economic Case For Salons and Personal Care
Beauty is still big business in 2021, and getting bigger. During a recession or crisis, officials often write off personal care as a non-ess
Read ArticleIs Your Salon Work Culture Scalable?
If your business just isn’t the same without you, it can never realize its full potential. As your salon enterprise grows, it's vital to cul
Read ArticleGetting Into the Brow and Lash Business
Thoughtfully considered brow and lash services are a revenue-focused method for increasing customer loyalty. Brow artistry is on the rise as
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4 Ways to Keep Your Nail Salon Competitive
A visit to the salon can be an invigorating indulgence for clients if you pay attention to the details. Nail salons thrive when they stand o
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Selecting Salon & Spa Enterprise Platforms: 4 Crucial Considerations
Whether your salon or spa is a franchise, a chain, or a blend of both models, finding the right platform for your enterprise business can
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The Beauty of Tech: 3 Emerging Technologies to Benefit Your Salon
The digital transformation is uplifting all industries, and beauty is no exception. Machine learning, social media, the Internet of Things
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4 Ways to Cultivate Brand Consistency in Your Multisite Salon
Brand consistency is a crucial technique that ensures clients can expect the same experience at each of your salons — even with different
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5 Things Salon Owners Need to Know About Stylist Retention
The solution to high turnover is strong, positive leadership. One of the biggest pain points that salon owners experience is staff turnover.
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AreSalonsOpen.com: Raising Awareness About U.S. Salon Closures
At Boulevard, we are dedicated to supporting salons and spas across the U.S., not only with our incredible technology and services but as a
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Create a Competitive Positioning Matrix for Your Salon in 3 Easy Steps
When starting a new business, it’s important to distinguish yourself from your competitors. This step is especially true in the salon and
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The Future is Personal: How to Create Bespoke Client Experiences at Scale
In the past, the rote work of factory hands formed the backbone of the economy. In post-war America, we’ve shifted our focus in favor of t
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3 Reasons to (seriously) Promote Holiday Gift Cards
1. Your clients want to shop for gifts online already. In-person shopping will be quite the kerfuffle this year as people try to meet social
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Stakeholders in Sustainability: An Interview With Bill Deliman
What are some of the biggest challenges facing salons aiming to improve their sustainability efforts in 2021? Understanding the environmenta
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