When starting a new business, it’s important to distinguish yourself from your competitors. This step is especially true in the salon and spa industries, where beauty-conscious customers have plenty of options. What makes your biz unique, different, and better than all the rest? To answer those questions, you must first understand what your competitors are offering.
One tool marketers use to analyze and answer the questions above quickly is a competitive positioning matrix. If you’ve never created one before, “competitive positioning matrix” might sound like some complicated math equation, but it doesn’t have to be a headache. Here’s everything you need to know about creating your own competitive positioning matrix, step by step.