In the past, the rote work of factory hands formed the backbone of the economy. In post-war America, we’ve shifted our focus in favor of the individual. Our culture provides myriad opportunities for self-expression, from custom phone cases to tattoos. Hair is a timeless and universal expression of individuality. The most successful stylists acknowledge this by inviting clients to explore, accentuate, and experiment.
In 2020, self-care, self-expression, and simple connection have fallen by the wayside. On top of keeping their business afloat, salon owners want to help their clients combat this psychological toll of the pandemic. The salons that weather this storm will be those that continue to facilitate creative expression and personalize services. And the best way to create bespoke client experiences at scale is with the right technology platform.
At Boulevard, we’re a group of beauty professionals ourselves and we understand the challenges your business faces. This industry was already headed towards personalization, but COVID-19 accelerated that trajectory. And because we’re all about helping salons deliver premium, personalized experiences — even at the enterprise level — we’ve baked those features into our platform. Here’s how to leverage technology to make your clients feel seen in this uncertain moment.