1. Your clients want to shop for gifts online already.
In-person shopping will be quite the kerfuffle this year as people try to meet social distancing requirements and stay healthy. Some germ-conscious shoppers will shop online for safety, others will shop online for convenience, as reduced store capacity and spaced-apart lines increase time and aggravation for everyone.
Plus, fewer people will deliver gifts face-to-face. With COVID-19 cases soaring, many families will cancel holiday visits and deliver holiday goodies online.
According to an October report from Blackhawk Network, 49 percent of consumers plan to do more shopping online—in general, all consumers plan to do about 60 percent of their holiday shopping via the web. Gift card sales this fall were already up 21 percent from last holiday season, and that trend will probably increase.
The ease of giving and receiving gift cards online makes them the perfect item for your salon to promote this holiday season. Market your gift cards as a safe, convenient alternative to busy department store shopping, and something that everyone will enjoy receiving. Spoiler: They already know this so the friction point for buying gift cards is lower than ever.)