Boulevard Blog

Powered by Women: The Beauty Workforce

Nearly 89% of beauty professionals are women. Explore how women power the salon, spa, and medspa workforce — and why their labor, care, and expertise fuel one of the fastest-growing industries in the U.S.

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Natural Hair Movement: From Activism to the Beauty Industry

Learn how the natural hair movement revolutionized the beauty industry. We’ll cover history, care techniques, and how to serve natural hair clients.

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A barber tending to a client in a chair covered in a black smock.

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Great Hair, Bad Vibes: Why 71% of Clients Say Technical Skill Isn’t Enough

Learn how your self-care business can combine incredible treatments with fantastic service to win over first-time clients and build their loyalty.

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A spa receptionist smiles while checking in a client at the front desk, representing the personalized client relationships spa email marketing is built to support.

Spa Email Marketing: Campaigns That Drive Rebooking

Spa email marketing often begins and ends with an occasional newsletter blast to your email list. That means your newest clients and most st

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Stylists look over the day's schedule on a tablet.

How Do Salons Prevent Double-Booking Scheduling?

Two clients book the same time slot, but only one stylist is available. Suddenly your salon has a double-booking scheduling problem that thr

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How To Open a Medical Spa: A Step-by-Step Guide to Get Started

How To Open a Medical Spa: Your Guide for a Successful Launch TL;DR — How To Open a Medspa Want to know how to open a medical spa? There are

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Who Can Open a Medical Spa?

Ownership, licensing, and compliance tips for a profitable medical aesthetic business. Opening a medical spa blends healthcare with beauty

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Nail Salon Marketing: Strategies to Get and Keep Clients

A busy Saturday afternoon can feel like business is booming. But when new business depends mostly on foot traffic and word of mouth, those S

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An empty medical spa treatment room with an exam chair, desk, and blue privacy curtain.

Medical Spa Insurance Explained: What Every Policy Should Cover

A single malpractice claim can be costly for a medical spa, with expenses often as high as six or seven figures. While most medspa owners kn

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A medspa treatment room.

SEO Guide for Medspas: How to Rank Higher and Attract More Patients

When a potential patient searches for “medspa near me,” your practice battles for attention against everyone from dermatologists to day spas

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Mindbody Alternatives: Why Businesses Are Switching

Mindbody’s software platform keeps appointments lined up and payments moving, giving salons and medspas a reliable starting point for runnin

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